Tourism Development Master Plan of Mayang Miao Autonomous County

"A county with beautiful mountains keeps guests here, and the autumn waters of Wuxi River are clear for you." More than a hundred years ago, the national hero Lin Zexu used tactful and affectionate language to accurately describe the county conditions of Mayang Miao Autonomous County (hereinafter referred to as Mayang County). "Beautiful mountains and clear waters" have become the epitome of Mayang's good ecological environment, and the green mountains and clear waters have also earned Mayang the reputation of "the hometown of longevity", becoming the most beautiful business card of Mayang's foreign exchanges. However, due to objective factors such as poor traffic accessibility, this ethnic autonomous county with "beautiful mountains and clear waters" has been hidden deep in the central part of Greater Xiangxi for a long time. The underdeveloped economy and low living standards of the people have become problems that urgently need to be broken through in the county's economic development. In recent years, the Mayang County Party Committee and the County Government have been committed to the development of the county economy and the improvement of people's living standards. Based on the county's conditions and industrial advantages, they proposed the economic development strategy of "developing intensive and efficient agriculture, cultivating new industrial clusters, and building a famous county for longevity tourism" in the 2008 government work report. On the one hand, this strategy clarifies the pillar status of the tourism industry in social and economic development, and on the other hand, it also creates good policy conditions and institutional environment for the development of the tourism industry in the county. The whole county has sounded the clarion call for the rapid development of the tourism industry. From the external environment, with the completion of the Shangrui and Baomao expressways, Zhijiang Airport has become the second largest airport in Hunan Province, and the external accessibility that Mayang relies on will be greatly improved; and the deepening of the influence of the Greater Xiangxi tourism brand and the expansion of the Phoenix tourism market provide it with a solid market foundation. The development of Mayang's tourism industry is facing a once-in-a-lifetime opportunity. Against this background, entrusted by the People's Government of Mayang Miao Autonomous County, China Tourism Research Institute undertook the task of compiling the "Mayang Miao Autonomous County Tourism Development Master Plan". On the basis of fully recognizing the importance of this plan to ethnic counties and poverty-stricken counties such as Mayang, China Tourism Research Institute formed an expert group headed by Vice President Dai Bin, and conducted a 7-day field investigation on the development of the main tourism markets in Mayang County and its surrounding areas in August 2009. During the inspection, the expert group held three forums and seminars, and listened extensively and carefully to the opinions and suggestions of the leaders of Huaihua City, Mayang County Party Committee and Government, Mayang County Tourism Bureau, and major county-level agencies and enterprises in Mayang. It is believed that the tourism industry in Mayang County is in the golden period before the great development. The implementation of the four major strategies of cultural guidance, high-quality promotion, industrial integration and regional linkage, the creation of tourism products around the longevity brand, and the integration into the Greater Xiangxi tourism circle based on the Phoenix market are the only way for Mayang's tourism industry to achieve a breakthrough. On the basis of forming the above judgments and analyzing and sorting out relevant opinions and materials, the expert group conducted a comprehensive review and systematic analysis of the environment, situation, problems and development opportunities of the development of Mayang County's tourism industry through seminars in accordance with the requirements of the "General Principles of Planning". Subsequently, a comprehensive analysis and planning was carried out on the county's tourism resources, tourism market, tourism industry positioning, tourism space layout, tourism product construction, tourism market development, tourism image design, tourism industry elements, and tourism system construction. The goals and implementation measures for each development stage were proposed, and a grand blueprint for the development of Mayang County's tourism industry in the next 15 years was drawn from a macro perspective.