Research on the bottleneck and breakthrough of Beijing tourism internationalization from a global perspective

At present, Beijing has achieved important phased results in "adhering to scientific development and building a humanistic Beijing, a scientific and technological Beijing, and a green Beijing." It is working in accordance with the goal of "building a world city" proposed by Secretary Liu Qi and Mayor Guo Jinlong. "Continuously improve Beijing's status and role in the world city system" as the goal. Conducting research on tourism internationalization is of very important strategic significance to deeply understand the role of tourism in Beijing's world city construction and to better play the role of tourism in promoting the optimization and upgrading of the capital's industrial structure and the transformation of economic development methods. After the Olympics, Beijing entered a new stage of accelerated development of tourism internationalization. At this new stage, Beijing must not only consolidate its existing internationalization achievements, but also face new challenges in the new era and grasp the new trends in tourism internationalization after the Olympics. This topic not only analyzes and grasps the existing achievements of Beijing's tourism internationalization, but also is an effective way to study new stages, new contradictions and new problems, which helps to solve the practical problems faced by Beijing in the process of tourism internationalization. In response to the dual impact of the financial crisis and influenza A, strengthening research on the internationalization of Beijing's tourism will help accelerate the internationalization of Beijing's tourism, enhance the brand image and core competitiveness of Beijing's urban tourism, further stabilize the inbound market, and enhance The domestic market has important practical significance. This topic is based on the relevant opinions of "Building Beijing into Asia's Convention and Exhibition and Business Capital and an International First-class Tourism City" in the "Opinions on Comprehensively Promoting the Development of Beijing's Tourism Industry" passed by the Beijing Municipal Party Committee and Municipal Government. , conduct a comparative study with Beijing to determine the stage characteristics, comparative advantages and shortcomings of Beijing's tourism internationalization, so as to determine the breakthrough points for Beijing to further enhance tourism internationalization in the process of building a world-class tourism city. The project strives to clarify the relationship between Beijing's tourism internationalization and urban internationalization. First, it will clarify the fundamental role of urban internationalization in tourism internationalization. Secondly, it will focus on analyzing and studying the important promotion of tourism internationalization in the process of Beijing's urban internationalization. role, and use this to further sort out the current situation and problems such as coordination, overlap and conflict between the functions of the Beijing Municipal Tourism Bureau and other departments in the process of promoting the city's internationalization, and put forward relevant suggestions for department coordination, functional integration and other relevant suggestions on this basis. Finally, the subject is based on relevant policy recommendations to help Beijing implement the tasks of the municipal party committee and government and formulate work goals for tourism internationalization in 2010 and the next few years. It provides the Beijing Municipal Tourism Bureau with a reference basis for formulating policies and measures as well as an operable starting point for work in the process of accelerating Beijing's urban internationalization and Beijing's tourism internationalization.