Liu Shizhen | Guangxi Ocean Tourism

Guangxi is a maritime province in my country, with a continental coastline of 1,595 kilometers, an island coastline of 461 kilometers, and a jurisdiction over the Beibu Gulf area of ​​about 40,000 square kilometers. Its marine administrative area covers the three cities of Qinzhou, Beihai, and Fangchenggang. It is the only ethnic autonomous region in my country with a coastline. Guangxi's unique marine geographical conditions and long history have nurtured a long and rich marine culture, accumulated rich marine cultural resources, and highlighted the regional characteristics and humanistic values ​​of Guangxi's marine culture.

Long history and culture

As early as the pre-Qin period, the ancestors of the Guangxi Zhuang nationality, mainly the "Luoyue" and "Xiou" people among the "Baiyue", lived by the mountains and rivers, near the rivers and seas, and lived a primitive life. They wrote the history and culture of Guangxi's primitive society period with primitive life and production methods. In 219 BC, in order to unify Lingnan and open up the military route, Qin Shihuang built the world's earliest ship lock canal-Lingqu Canal, connecting the Xiangjiang River and the Lijiang River, and opening up the north-south waterway connecting Lingnan and the Central Plains. In 215 BC, relying on the Lingqu waterway, Qin Shihuang sent Qin general Zhao Tuo to lead his army south to unify the "Baiyue" ethnic groups in Lingnan and promote the integration of the ethnic groups in Lingnan. In 214 BC, Qin Shihuang unified Lingnan and set up three counties: Nanhai, Guilin, and Xiangjun. Among them, the county seats of Guilin and Xiangjun were both in Guangxi. Political, economic, cultural, military and other ideological civilizations from the Central Plains began to enter Lingnan and Guangxi, thus opening a historical page of the integration of multiple cultures such as the Central Plains Han culture, Lingnan minority culture, and Guangxi primitive culture. By the end of the Qin Dynasty, Zhao Tuo established the "Nanyue Kingdom" in Lingnan and implemented a series of political, economic, and cultural management measures. He retained Guilin County and Nanhai County, split Xiang County into Jiaozhi County and Jiuzhen County, and the county seat of Jiaozhi County and Jiuzhen County was in the north and central part of present-day Vietnam respectively. Zhao Tuo implemented the ethnic policy of "reconciling the Baiyue" in Lingnan, handled the ethnic relations with the local Yue people, promoted Han culture, actively developed rice, fruit and animal husbandry, fishery, pottery, textile, shipbuilding, transportation and commerce, promoted the integration of Han and Yue and social harmony, and promoted the economic, cultural development and social civilization progress in the Lingnan region including Guangxi. In 111 BC, Emperor Wu of the Han Dynasty conquered the "Nanyue Kingdom" and set up nine prefectures in the area, including Nanhai, Cangwu, Hepu, Yulin, Jiaozhi, Jiuzhen, Rinnan, Dan'er, and Zhuya. Among them, the capitals of Cangwu, Hepu, and Yulin were all in Guangxi, and the jurisdiction of Hepu County started from Qinzhou, Guangxi in the west, and reached Xinxing and Yangjiang in Guangdong in the east. The south included the Leizhou Peninsula and the entire Hainan Island, and its geographical location was in an important position in the Lingnan region. Since the Hepu Port and Xuwen Port in Hepu County are close to the South China Sea and connect to the surrounding small countries on the South China Sea islands, and the water transportation between Hepu Port and the mainland is more convenient, goods from the Central Plains and Yunnan, Guizhou, and Sichuan on the "Ancient Tea-Horse Road" can be transported to Hepu Port by water, which has excellent conditions for long-distance maritime trade. Therefore, Emperor Wu of the Han Dynasty sent ministers and envoys to form a merchant fleet, which set out from Hepu and Xuwen, set sail to Vietnam, Cambodia, Thailand, Myanmar, India, and finally arrived in Sri Lanka, opening up China's earliest "Maritime Silk Road", prospering the commercial activities in the coastal areas of Guangxi at that time, strengthening people-to-people exchanges, and enhancing cultural exchanges, which promoted the economic, cultural and social prosperity of Hepu, Cangwu, Yulin, Guilin and other counties.

With the opening of the "Maritime Silk Road" in the Han Dynasty, Guangxi began to interact with the mainland and the surrounding South China Sea island countries in terms of people, logistics, business, information and culture, which promoted the economic, cultural and social development of Guangxi in history, wrote the history of Guangxi's marine culture, and gathered the Han, Zhuang, Jing, Tanka, Hakka, Cantonese, Hokkien and other Guangxi marine ethnic groups, and brought together Han culture, Zhuang culture, Jing culture, Tanka culture, Hakka culture, religious culture, modern Western culture and other cultures, and built a Guangxi marine society with ethnic integration and cultural diversity. From the Han tombs preserved in Hepu, Guangxi today, the unearthed Qin and Han cultural relics, the displayed Han culture, the remaining Han Dynasty sites and the ancient city and ancient buildings of Hepu, as well as historical records, the ancient "Maritime Silk Road" in Guangxi is the historical beginning of the official trade and cultural exchanges between ancient my country and the countries along the route, and it is also the historical background and strategic foundation for the Party Central Committee to formulate the "Belt and Road" strategy today. It has accumulated a profound historical foundation, resource foundation and social foundation for Guangxi's marine culture today.

Rich marine and cultural resources

Marine natural ecological resources. Marine natural ecological resources are the natural "mines" given by nature to Guangxi's marine cultural tourism. They include resources such as coasts, beaches, bays, islands, marine life, marine ecology and marine ecological protection areas. Among them, the mangroves, known as the "forests in the sea", are unique geographical landscapes on tropical coasts and rare tourism resources in my country. They are also accompanied by some beautiful legends such as "The Dragon King of the South China Sea Expands the Sea" and "The Queen Mother of Heaven Strike the Jade Guide". Some legends, temples, churches and other humanistic colors blended into the natural marine ecology are a beautiful marine landscape that integrates Guangxi's marine natural ecology and marine human ecology.

Cultural venues and resources. At present, a number of museums, libraries, and memorial halls have been built in the coastal areas of Guangxi, including the Guangxi Beibu Gulf Museum, the Guangxi Beibu Gulf Maritime Culture Museum, the Guangxi Hepu Han Dynasty Cultural Museum, the Dongxing Jing Nationality Museum, the Liu Yongfu Memorial Hall, and the Former Residence of Feng Zicai. In addition, there are a number of private museums such as the Qinzhou Nixing Pottery Boutique Museum, the Beihai Nanzhu Museum, the Shell Carving Museum, and the Folk Museum. These cultural venues have complete basic functions and rich displays. They have collected a large number of marine cultural and historical collections and books related to the coastal areas of Guangxi, and displayed cultural relics, historical figures, historical events, ethnic culture, and traditional crafts in the coastal areas of Guangxi. They have high historical, artistic, ornamental, and educational value, artistic visual impact, and cultural tourism appeal. They are an ideal position and tourist attraction for promoting and popularizing Guangxi marine cultural knowledge, conducting Guangxi marine cultural education, and developing Guangxi marine cultural tourism. Ancient site resources. Guangxi is one of the earliest areas in my country where ancient humans lived. About 20,000 to 30,000 years ago, humans began to live in the coastal areas of Guangxi, living in groups and using the production methods of gathering, fishing, and hunting, using simple chipped stone tools. To date, there are still relics of ancient human activities from various historical periods in the coastal areas of Guangxi, such as the Yapushan site, Malanzui site, Beijiaoshan site in Fangchenggang, Bajiaodun site in Qinzhou, Wulei Wharf site in Qinzhou, Dalang ancient city site in Hepu, Bailong Pearl City site in Hepu, and ancient Han tombs site in Hepu. Now, in some museums in Qinzhou, Beihai, and Fangchenggang, you can still see some primitive production and living tools such as stone tools, bone tools, and clam tools used by ancient humans. Ancient architectural resources. The coastal areas of Guangxi also have rich ancient architectural resources, which mainly include ancient cities, ancient streets, ancient towers, ancient pavilions, ancient houses, ancient villages, ancient academies, ancient temples, ancient ancestral halls, ancient churches, etc. They are the architectural cultural heritage created and left by the ancestors of the coastal areas of Guangxi in history, culture, architecture, and art, reflecting the political, economic, cultural, educational, religious, military, social, production and life, folk houses, folk customs, sacrifices, entertainment and other historical conditions in the coastal areas of Guangxi in different historical periods, such as Beihai Old Street, Pubei Dalang Academy, Lingshan Dalu Village Ancient Village, Hepu Ancient Street, Cape Pavilion, Dongpo Pavilion, Weizhou Catholic Church, the site of the Beihai Customs Building in the Qing Dynasty, etc. Ancient celebrities and literati resources. This type of resources mainly refers to the birth, death, life, office, war, stay or pass by of ancient officials, literati and other famous figures in the coastal areas of Guangxi, stories, events, deeds, allusions, legends, etc. There are two main types of such characters: one is ancient characters from the coastal areas of Guangxi, such as Ning Mengli family, Jiang Gongfu, Huang Huan family, Feng Zicai, Liu Yongfu, Feng Minchang, etc.; the other is ancient foreign characters who once lived, served, fought, stayed, passed by or died in the coastal areas of Guangxi, such as Zhao Tuo, Shi Xie family, Ma Yuan, Meng Chang, Yu Fan, Tao Huang, Ji Han, Liu Xun, Zhang Shuo, Song Zhiwen, Gao Pian, Su Shi, Zhou Qufei, Lin Xiyuan, Tang Xianzu, etc. Ancient literary and artistic resources. The coastal areas of Guangxi are also rich in ancient literary and artistic resources. These resources mainly refer to poems, calligraphy and painting, couplets, stone carvings, plaques, etc. written and left by ancient historical figures, which involve or reflect the production and life of the working people in the coastal areas of Guangxi in ancient times, such as Shi Xie's "Character Records of Jiaozhou", the allusion of the idiom "Pearls Return to Hepu", Liu Xun's "Records of Strange Things in Lingbiao", Song Zhiwen and Gao Pian's Tang poems, Su Shi's poems "Records of Hepu", "Records of Su Fuer's Words", "Lianzhou Longan Quality and Taste Are Unique and Can Rival Lychees", "Farewell to Lian Shou", Zhou Qufei's "Ringwai Daida", Fan Gu's "Reconstruction of Haijiao Pavilion", Lin Xiyuan's "Qinzhou Chronicles", Tang Xianzu's "Peony Pavilion", Feng Minchang's poems, etc. These ancient literary and artistic works are precious historical and cultural resources and tourism resources in the coastal areas of Guangxi. "Maritime Silk Road" historical resources. The history of Guangxi's "Maritime Silk Road" is a magnificent epic. Emperor Wu of the Han Dynasty organized a merchant fleet and chose to leave from Hepu and Xuwen, opening up China's earliest "Maritime Silk Road", writing the history of Guangxi's maritime culture in the Han Dynasty in many fields including politics, economy, culture, diplomacy, military, transportation, education, religion, and folk exchanges. It gathered and integrated various cultures such as the Han, Zhuang, and other foreign ethnic groups, creating an important foundation for subsequent generations of my country to embark on the "Maritime Silk Road" and conduct trade and cultural exchanges with countries along the route. It also paved the way for Guangxi to open up the tourism culture, tourist routes, tourist cities, and tourist attractions of the "21st Century Maritime Silk Road" today. Marine ethnic cultural resources. As the saying goes, the land and water nurture the people. After a long period of historical changes and ethnic migration, the coastal areas of Guangxi have also formed ethnic groups and cultures with the characteristics of Guangxi's maritime region and ethnic characteristics, such as the Jing, Tanka, Hakka, and Cantonese. Due to long-term living in the ocean and being often affected by the natural conditions of the ocean, these marine ethnic groups have formed their own ethnic living habits, working methods, folk customs, ideological beliefs, folk exchanges, cultural values ​​and cultural entertainment, etc., which constitute unique marine ethnic cultural resources. Marine intangible cultural heritage resources. The ethnic groups living in the coastal areas of Guangxi are mainly Han, Zhuang, Jing and some other ethnic minorities. These ethnic groups make their livings by the sea, live by the sea, and multiply in the long process of historical development. They have created a rich and colorful intangible cultural heritage with marine and ethnic characteristics, such as folk literature, music, dance, drama, folk art, traditional skills, traditional costumes, traditional food, folk festivals, lifestyles, fishing and hunting methods, religious beliefs, etc.Cultural venues and resources. At present, a number of museums, libraries, and memorial halls have been built in the coastal areas of Guangxi, including the Guangxi Beibu Gulf Museum, the Guangxi Beibu Gulf Maritime Culture Museum, the Guangxi Hepu Han Dynasty Cultural Museum, the Dongxing Jing Nationality Museum, the Liu Yongfu Memorial Hall, and the Former Residence of Feng Zicai. In addition, there are a number of private museums such as the Qinzhou Nixing Pottery Boutique Museum, the Beihai Nanzhu Museum, the Shell Carving Museum, and the Folk Museum. These cultural venues have complete basic functions and rich displays. They have collected a large number of marine cultural and historical collections and books related to the coastal areas of Guangxi, and displayed cultural relics, historical figures, historical events, ethnic culture, and traditional crafts in the coastal areas of Guangxi. They have high historical, artistic, ornamental, and educational value, artistic visual impact, and cultural tourism appeal. They are an ideal position and tourist attraction for promoting and popularizing Guangxi marine cultural knowledge, conducting Guangxi marine cultural education, and developing Guangxi marine cultural tourism. Ancient site resources. Guangxi is one of the earliest areas in my country where ancient humans lived. About 20,000 to 30,000 years ago, humans began to live in the coastal areas of Guangxi, living in groups and using the production methods of gathering, fishing, and hunting, using simple chipped stone tools. To date, there are still relics of ancient human activities from various historical periods in the coastal areas of Guangxi, such as the Yapushan site, Malanzui site, Beijiaoshan site in Fangchenggang, Bajiaodun site in Qinzhou, Wulei Wharf site in Qinzhou, Dalang ancient city site in Hepu, Bailong Pearl City site in Hepu, and ancient Han tombs site in Hepu. Now, in some museums in Qinzhou, Beihai, and Fangchenggang, you can still see some primitive production and living tools such as stone tools, bone tools, and clam tools used by ancient humans. Ancient architectural resources. The coastal areas of Guangxi also have rich ancient architectural resources, which mainly include ancient cities, ancient streets, ancient towers, ancient pavilions, ancient houses, ancient villages, ancient academies, ancient temples, ancient ancestral halls, ancient churches, etc. They are the architectural cultural heritage created and left by the ancestors of the coastal areas of Guangxi in history, culture, architecture, and art, reflecting the political, economic, cultural, educational, religious, military, social, production and life, folk houses, folk customs, sacrifices, entertainment and other historical conditions in the coastal areas of Guangxi in different historical periods, such as Beihai Old Street, Pubei Dalang Academy, Lingshan Dalu Village Ancient Village, Hepu Ancient Street, Cape Pavilion, Dongpo Pavilion, Weizhou Catholic Church, the site of the Beihai Customs Building in the Qing Dynasty, etc. Ancient celebrities and literati resources. This type of resources mainly refers to the birth, death, life, office, war, stay or pass by of ancient officials, literati and other famous figures in the coastal areas of Guangxi, stories, events, deeds, allusions, legends, etc. There are two main types of such characters: one is ancient characters from the coastal areas of Guangxi, such as Ning Mengli family, Jiang Gongfu, Huang Huan family, Feng Zicai, Liu Yongfu, Feng Minchang, etc.; the other is ancient foreign characters who once lived, served, fought, stayed, passed by or died in the coastal areas of Guangxi, such as Zhao Tuo, Shi Xie family, Ma Yuan, Meng Chang, Yu Fan, Tao Huang, Ji Han, Liu Xun, Zhang Shuo, Song Zhiwen, Gao Pian, Su Shi, Zhou Qufei, Lin Xiyuan, Tang Xianzu, etc. Ancient literary and artistic resources. The coastal areas of Guangxi are also rich in ancient literary and artistic resources. These resources mainly refer to poems, calligraphy and painting, couplets, stone carvings, plaques, etc. written and left by ancient historical figures, which involve or reflect the production and life of the working people in the coastal areas of Guangxi in ancient times, such as Shi Xie's "Character Records of Jiaozhou", the allusion of the idiom "Pearls Return to Hepu", Liu Xun's "Records of Strange Things in Lingbiao", Song Zhiwen and Gao Pian's Tang poems, Su Shi's poems "Records of Hepu", "Records of Su Fuer's Words", "Lianzhou Longan Quality and Taste Are Unique and Can Rival Lychees", "Farewell to Lian Shou", Zhou Qufei's "Ringwai Daida", Fan Gu's "Reconstruction of Haijiao Pavilion", Lin Xiyuan's "Qinzhou Chronicles", Tang Xianzu's "Peony Pavilion", Feng Minchang's poems, etc. These ancient literary and artistic works are precious historical and cultural resources and tourism resources in the coastal areas of Guangxi. "Maritime Silk Road" historical resources. The history of Guangxi's "Maritime Silk Road" is a magnificent epic. Emperor Wu of the Han Dynasty organized a merchant fleet and chose to leave from Hepu and Xuwen, opening up China's earliest "Maritime Silk Road", writing the history of Guangxi's maritime culture in the Han Dynasty in many fields including politics, economy, culture, diplomacy, military, transportation, education, religion, and folk exchanges. It gathered and integrated various cultures such as the Han, Zhuang, and other foreign ethnic groups, creating an important foundation for subsequent generations of my country to embark on the "Maritime Silk Road" and conduct trade and cultural exchanges with countries along the route. It also paved the way for Guangxi to open up the tourism culture, tourist routes, tourist cities, and tourist attractions of the "21st Century Maritime Silk Road" today. Marine ethnic cultural resources. As the saying goes, the land and water nurture the people. After a long period of historical changes and ethnic migration, the coastal areas of Guangxi have also formed ethnic groups and cultures with the characteristics of Guangxi's maritime region and ethnic characteristics, such as the Jing, Tanka, Hakka, and Cantonese. Due to long-term living in the ocean and being often affected by the natural conditions of the ocean, these marine ethnic groups have formed their own ethnic living habits, working methods, folk customs, ideological beliefs, folk exchanges, cultural values ​​and cultural entertainment, etc., which constitute unique marine ethnic cultural resources. Marine intangible cultural heritage resources. The ethnic groups living in the coastal areas of Guangxi are mainly Han, Zhuang, Jing and some other ethnic minorities. These ethnic groups make their livings by the sea, live by the sea, and multiply in the long process of historical development. They have created a rich and colorful intangible cultural heritage with marine and ethnic characteristics, such as folk literature, music, dance, drama, folk art, traditional skills, traditional costumes, traditional food, folk festivals, lifestyles, fishing and hunting methods, religious beliefs, etc.

Development strategies for marine tourism

1. Upgrading and utilizing existing marine cultural venues

In view of the low utilization rate of existing museums, libraries and memorial halls in the coastal areas of Guangxi, and the fact that the educational, social and tourism functions of museums, libraries and memorial halls have not been well utilized, corresponding upgrading and development and utilization should be carried out to integrate these marine cultural venues into the cultural leisure and tourism industries, and become cultural landscapes and tourist attractions in Guangxi's marine cities. At the same time, combined with the actual situation that there are many historical relics, physical objects and other collections related to the marine areas of Guangxi that are idle and have historical value, artistic value, ornamental value and traditional cultural educational significance in Guangxi private collections, corresponding requisition, rental or loan should be carried out for display, exhibition or research in museums and memorial halls. In addition, the coastal cities of Guangxi should play the guiding, overall planning and coordination role of the government, formulate corresponding support policies and reward mechanisms, support, advocate, encourage and reward private collectors to donate, contribute, rent or lend collections; support, encourage, guide and reward private entrepreneurs and collectors to build personal collections or public museums and exhibition halls, and guide social forces to participate in Guangxi's marine cultural undertakings and marine cultural tourism industry. (II) Explore, organize and utilize the marine cultural resources of existing tourist attractions and scenic spots. Some existing coastal, island, marine, fishing villages, ancient towns, parks and other tourist attractions in Guangxi also contain many cultural resources, but due to the lack of better and deeper exploration, organization and utilization, we should pay attention to the tourism value and tourism development of our own marine cultural resources, explore, organize, integrate and utilize the marine cultural resources of our scenic spots, increase the humanistic elements of the marine natural landscape and the historical and cultural heritage of the humanistic landscape, develop and build marine art buildings, marine theme landscapes, marine historical celebrity memorial buildings, commemorative marine cultural symbols, etc. with their own marine cultural characteristics, promote marine intangible cultural heritage projects into marine tourist attractions and tourist resorts, enrich the cultural connotation and cultural projects of marine scenic spots, promote the quality upgrade of existing marine cultural tourism formats and the development of marine cultural all-round tourism, and enhance the durability, durability, repeat customers and repeated visits of marine scenic spots. (III) Protective utilization and development of ancient sites and ancient villages In accordance with the relevant spirit of the State Council's "13th Five-Year Tourism Development Plan" to "cultivate experiential tourism, study tours and traditional village leisure tourism supported by cultural relics protection units, museums, intangible cultural heritage protection and utilization facilities and practical activities", the ancient sites in the Guangxi marine area that have completed archaeological work can be planned for protective utilization and developed into museums, memorials or scenic spots and scenic areas of ancient marine cultural sites; for some sites of Guangxi ancient marine cultural sites that are being excavated and archaeologically excavated, we can learn from some relevant experiences and practices such as the Guangdong Maritime Silk Road Museum, take effective protection measures, and plan, develop and build them into museums and scenic spots on the original site without destroying or affecting the on-site excavation and archaeological work, so that tourists can witness the excavation and archaeological sites of historical and cultural sites in person; Repair and utilize the ancient villages, traditional fishing villages and other natural ecological conditions in Guangxi's marine areas, combine the ancient villages and traditional fishing villages with the local traditional festivals, wedding customs, singing festivals, temple fairs, folk songs and dances, operas, local customs, fishing and hunting culture, traditional handicrafts, traditional costumes, traditional food, handicrafts and other folk cultural and artistic resources, and develop and develop new types of rural and fishing village characteristic cultural tourism such as "fisherman's home", "farmer's home", fishing village tour, rural tour, leisure tour, ecological tour, health tour, hiking tour, etc. according to local conditions; for ancient villages and traditional fishing villages with a good foundation for protection and development, they can also be built into photography villages, film and television villages, sketching bases, folk inns, and art creation bases, organize various cultural customs, traditional entertainment, folk art performances and other activities, build various marine intangible cultural heritage theme museums, and provide ecological, environmental and tourism services for artistic creators. If conditions permit, some experience areas can also be set up at the marine cultural relics site, and on-site staff can be arranged to guide tourists in excavation and archaeology, so that tourists can personally experience the excavation and archaeological work of marine ancient cultural relics, enhance tourists' understanding and love of marine paleontology, ancient culture and marine archaeological work, and stimulate tourists' interest in Guangxi's marine cultural tourism. (IV) Repair, utilize and develop existing ancient buildings. The coastal cities of Guangxi should recognize the value of historical buildings and historical culture in the "Belt and Road", regional economy, culture, society, tourism, foreign exchanges, urban development and other aspects, establish awareness of the protection, legal system and value of ancient buildings, take practical and effective measures, and scientifically, reasonably and accurately carry out protective planning, design, repair and construction of ancient buildings; repair, restore and reinforce the existing ancient buildings that are abandoned or buried in towns, villages, fishing villages and islands, maintain their original appearance, and conduct tourism evaluations; repair and reinforce the ancient buildings with more characteristics and cultural and artistic values. Ancient buildings with high value and tourism value can be protectively developed into historical and cultural, marine historical and cultural tourist attractions and scenic spots, with corresponding landscapes, furnishings, objects, and ornaments displayed to present the historical prototype, original appearance, function, use and local customs of the ancient buildings; ancient buildings that have been destroyed or lost but have important historical significance and tourism development value can be rebuilt on the original site according to their original form and appearance; for some historical figures, events and objects with important historical commemorative significance and tourism development value, new memorial venues can be planned for display and introduction, or some well-preserved ancient buildings can be transformed into them. 5. Innovatively develop marine cultural tourism projects. Guangxi can combine the ecological conditions and cultural resources of the South Asian tropical ocean, make good use of relevant marine tourism development policies, adapt to the trend of upgrading consumer demand, learn and draw on some advanced marine tourism development experience outside the province and abroad, and innovatively develop new products and projects with Guangxi's marine cultural tourism characteristics, such as marine cultural in-depth tours, experience tours, and comprehensive tours, such as diving, leisure snorkeling, technical deep diving, underwater exploration, sea fishing, island camping, island sports, island hiking, island health, yacht island tours, sea cruise tours, marine theme parks, marine life parks, marine mangrove parks, marine cultural parks, marine cultural villages, etc., develop marine cultural tourism that integrates sightseeing, vacation, leisure, entertainment, and marine sports, and promote coastal ecological tourism with ecological sightseeing, vacation health, and marine science popularization as the main features; make use of coastal advantages to promote the development of marine tourism. Quality coasts, bays, and islands, strengthen the construction of coastal landscape environment, plan and build a number of island tourism destinations, leisure and vacation health bases; use mature conditions such as floating houses and fishing villages to develop and build floating villages, and use real life cultural dynamics to display or restore the history, culture and ethnic customs of the people on the sea; use the relevant national policies on island development and utilization, develop livable and tourist-friendly islands in accordance with laws and regulations, integrate cultural tourism with island ecological development and utilization, and launch some marine intangible cultural heritage, marine cultural entertainment, and marine cultural leisure activities with strong tourist participation and experience, increase the contribution rate of islands, especially uninhabited islands, to the economy and society, cultivate new hotspots of marine cultural tourism consumption such as online consumption, customized consumption, experience consumption, smart consumption, and fashion consumption, and improve the marine cultural tourism industry standard system, service quality evaluation system, and consumer feedback processing system. (VI) Use the ancient celebrity effect for tourism marketing Ancient celebrities and literati are the spiritual soul and development core of a city, scenic spot, or scenic area, and have multiple core strengths and value carriers such as cultural and economic internal strength, charm, image, attraction, influence, competitiveness, and communication power. The governments of coastal cities in Guangxi, as well as their cultural and tourism departments and tourism operators, should innovate their tourism marketing thinking, organize human, material and financial resources to explore, organize and study ancient celebrities, literati and their poems, things, allusions, etc. related to the city or scenic spots and scenic areas, so as to create a cultural business card for the city or scenic spots and scenic areas, develop cultural tourism products for the city or scenic spots and scenic areas, present the cultural heritage, cultural symbols, cultural connotations, cultural characteristics and cultural brands of the city or scenic spots and scenic areas, enhance the cultural taste and tourism taste of the city or scenic spots and scenic areas, and form a unique ancient celebrity and literati culture for the city or scenic spots and scenic areas; attach importance to strengthening the linkage, interaction and cooperation between cultural institutions, cultural individuals and tourism enterprises, and open and operate marine historical and cultural tourism services and tourism activities related to ancient celebrities, literati, poems, things, allusions, etc. Author: Liu Shizhen, Deputy Director of the Art Creation Department and Research Librarian of the Guangxi Zhuang Autonomous Region Theater Source: China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) Please indicate the author and source when reprintingIn view of the low utilization rate of existing museums, libraries and memorial halls in the coastal areas of Guangxi, and the fact that the educational, social and tourism functions of museums, libraries and memorial halls have not been well utilized, corresponding upgrading and development and utilization should be carried out to integrate these marine cultural venues into the cultural leisure and tourism industries, and become cultural landscapes and tourist attractions in Guangxi's marine cities. At the same time, combined with the actual situation that there are many historical relics, physical objects and other collections related to the marine areas of Guangxi that are idle and have historical value, artistic value, ornamental value and traditional cultural educational significance in Guangxi private collections, corresponding requisition, rental or loan should be carried out for display, exhibition or research in museums and memorial halls. In addition, the coastal cities of Guangxi should play the guiding, overall planning and coordination role of the government, formulate corresponding support policies and reward mechanisms, support, advocate, encourage and reward private collectors to donate, contribute, rent or lend collections; support, encourage, guide and reward private entrepreneurs and collectors to build personal collections or public museums and exhibition halls, and guide social forces to participate in Guangxi's marine cultural undertakings and marine cultural tourism industry. (II) Explore, organize and utilize the marine cultural resources of existing tourist attractions and scenic spots. Some existing coastal, island, marine, fishing villages, ancient towns, parks and other tourist attractions in Guangxi also contain many cultural resources, but due to the lack of better and deeper exploration, organization and utilization, we should pay attention to the tourism value and tourism development of our own marine cultural resources, explore, organize, integrate and utilize the marine cultural resources of our scenic spots, increase the humanistic elements of the marine natural landscape and the historical and cultural heritage of the humanistic landscape, develop and build marine art buildings, marine theme landscapes, marine historical celebrity memorial buildings, commemorative marine cultural symbols, etc. with their own marine cultural characteristics, promote marine intangible cultural heritage projects into marine tourist attractions and tourist resorts, enrich the cultural connotation and cultural projects of marine scenic spots, promote the quality upgrade of existing marine cultural tourism formats and the development of marine cultural all-round tourism, and enhance the durability, durability, repeat customers and repeated visits of marine scenic spots. (III) Protective utilization and development of ancient sites and ancient villages In accordance with the relevant spirit of the State Council's "13th Five-Year Tourism Development Plan" to "cultivate experiential tourism, study tours and traditional village leisure tourism supported by cultural relics protection units, museums, intangible cultural heritage protection and utilization facilities and practical activities", the ancient sites in the Guangxi marine area that have completed archaeological work can be planned for protective utilization and developed into museums, memorials or scenic spots and scenic areas of ancient marine cultural sites; for some sites of Guangxi ancient marine cultural sites that are being excavated and archaeologically excavated, we can learn from some relevant experiences and practices such as the Guangdong Maritime Silk Road Museum, take effective protection measures, and plan, develop and build them into museums and scenic spots on the original site without destroying or affecting the on-site excavation and archaeological work, so that tourists can witness the excavation and archaeological sites of historical and cultural sites in person; Repair and utilize the ancient villages, traditional fishing villages and other natural ecological conditions in Guangxi's marine areas, combine the ancient villages and traditional fishing villages with the local traditional festivals, wedding customs, singing festivals, temple fairs, folk songs and dances, operas, local customs, fishing and hunting culture, traditional handicrafts, traditional costumes, traditional food, handicrafts and other folk cultural and artistic resources, and develop and develop new types of rural and fishing village characteristic cultural tourism such as "fisherman's home", "farmer's home", fishing village tour, rural tour, leisure tour, ecological tour, health tour, hiking tour, etc. according to local conditions; for ancient villages and traditional fishing villages with a good foundation for protection and development, they can also be built into photography villages, film and television villages, sketching bases, folk inns, and art creation bases, organize various cultural customs, traditional entertainment, folk art performances and other activities, build various marine intangible cultural heritage theme museums, and provide ecological, environmental and tourism services for artistic creators. If conditions permit, some experience areas can also be set up at the marine cultural relics site, and on-site staff can be arranged to guide tourists in excavation and archaeology, so that tourists can personally experience the excavation and archaeological work of marine ancient cultural relics, enhance tourists' understanding and love of marine paleontology, ancient culture and marine archaeological work, and stimulate tourists' interest in Guangxi's marine cultural tourism. (IV) Repair, utilize and develop existing ancient buildings. The coastal cities of Guangxi should recognize the value of historical buildings and historical culture in the "Belt and Road", regional economy, culture, society, tourism, foreign exchanges, urban development and other aspects, establish awareness of the protection, legal system and value of ancient buildings, take practical and effective measures, and scientifically, reasonably and accurately carry out protective planning, design, repair and construction of ancient buildings; repair, restore and reinforce the existing ancient buildings that are abandoned or buried in towns, villages, fishing villages and islands, maintain their original appearance, and conduct tourism evaluations; repair and reinforce the ancient buildings with more characteristics and cultural and artistic values. Ancient buildings with high value and tourism value can be protectively developed into historical and cultural, marine historical and cultural tourist attractions and scenic spots, with corresponding landscapes, furnishings, objects, and ornaments displayed to present the historical prototype, original appearance, function, use and local customs of the ancient buildings; ancient buildings that have been destroyed or lost but have important historical significance and tourism development value can be rebuilt on the original site according to their original form and appearance; for some historical figures, events and objects with important historical commemorative significance and tourism development value, new memorial venues can be planned for display and introduction, or some well-preserved ancient buildings can be transformed into them. 5. Innovatively develop marine cultural tourism projects. Guangxi can combine the ecological conditions and cultural resources of the South Asian tropical ocean, make good use of relevant marine tourism development policies, adapt to the trend of upgrading consumer demand, learn and draw on some advanced marine tourism development experience outside the province and abroad, and innovatively develop new products and projects with Guangxi's marine cultural tourism characteristics, such as marine cultural in-depth tours, experience tours, and comprehensive tours, such as diving, leisure snorkeling, technical deep diving, underwater exploration, sea fishing, island camping, island sports, island hiking, island health, yacht island tours, sea cruise tours, marine theme parks, marine life parks, marine mangrove parks, marine cultural parks, marine cultural villages, etc., develop marine cultural tourism that integrates sightseeing, vacation, leisure, entertainment, and marine sports, and promote coastal ecological tourism with ecological sightseeing, vacation health, and marine science popularization as the main features; make use of coastal advantages to promote the development of marine tourism. Quality coasts, bays, and islands, strengthen the construction of coastal landscape environment, plan and build a number of island tourism destinations, leisure and vacation health bases; use mature conditions such as floating houses and fishing villages to develop and build floating villages, and use real life cultural dynamics to display or restore the history, culture and ethnic customs of the people on the sea; use the relevant national policies on island development and utilization, develop livable and tourist-friendly islands in accordance with laws and regulations, integrate cultural tourism with island ecological development and utilization, and launch some marine intangible cultural heritage, marine cultural entertainment, and marine cultural leisure activities with strong tourist participation and experience, increase the contribution rate of islands, especially uninhabited islands, to the economy and society, cultivate new hotspots of marine cultural tourism consumption such as online consumption, customized consumption, experience consumption, smart consumption, and fashion consumption, and improve the marine cultural tourism industry standard system, service quality evaluation system, and consumer feedback processing system. (VI) Use the ancient celebrity effect for tourism marketing Ancient celebrities and literati are the spiritual soul and development core of a city, scenic spot, or scenic area, and have multiple core strengths and value carriers such as cultural and economic internal strength, charm, image, attraction, influence, competitiveness, and communication power. The governments of coastal cities in Guangxi, as well as their cultural and tourism departments and tourism operators, should innovate their tourism marketing thinking, organize human, material and financial resources to explore, organize and study ancient celebrities, literati and their poems, things, allusions, etc. related to the city or scenic spots and scenic areas, so as to create a cultural business card for the city or scenic spots and scenic areas, develop cultural tourism products for the city or scenic spots and scenic areas, present the cultural heritage, cultural symbols, cultural connotations, cultural characteristics and cultural brands of the city or scenic spots and scenic areas, enhance the cultural taste and tourism taste of the city or scenic spots and scenic areas, and form a unique ancient celebrity and literati culture for the city or scenic spots and scenic areas; attach importance to strengthening the linkage, interaction and cooperation between cultural institutions, cultural individuals and tourism enterprises, and open and operate marine historical and cultural tourism services and tourism activities related to ancient celebrities, literati, poems, things, allusions, etc. Author: Liu Shizhen, Deputy Director of the Art Creation Department and Research Librarian of the Guangxi Zhuang Autonomous Region Theater Source: China Tourism Research Institute (Data Center of the Ministry of Culture and Tourism) Please indicate the author and source when reprinting