Dai Bin | Culture leads the night economy and hosts and guests share a better life

Culture leads the night economy and hosts and guests share a better life (Wuxi, October 24, 2020) Dai Bin, President of China Tourism Academy

Dear Comrade Wang Xiaofeng, member of the Party Leadership Group of the Ministry of Culture and Tourism,

Dear Secretary Huang Qin of the Wuxi Municipal Party Committee, colleagues in the industry, and friends from the media, good morning everyone!

After the Spring Festival in 2018, the China Tourism Academy submitted the first reference document on night tourism to the Party Leadership Group of the former National Tourism Administration, and then formed a team to carry out theoretical research, data production and policy design. The first batch of research results were released in Beijing in March 2019, which attracted widespread attention from the industry and society. The relevant work has been affirmed by the leaders of the Ministry of Culture and Tourism and has received strong support from the Department of Industrial Development and other business departments. In November of the same year, the first Night Economy Forum was held in conjunction with the Wuhu Municipal People's Government and Mingjiahui Technology Co., Ltd., and a number of benchmark cities, enterprises, scenes and projects were launched, achieving the expected goals of concept introduction, policy support, corporate investment and business innovation. Today, the night economy, with cultural consumption and tourism and leisure as its main content, has entered the strategic system of national economic and social development, and has become a key deployment of the cultural and tourism system, and a special task actively promoted by party committees and governments at all levels. At this critical moment when our country is fighting a decisive battle to overcome poverty and build a moderately prosperous society in all respects, and the tourism industry has entered a new stage of full resumption of work and production, the China Tourism Academy, Wuxi Municipal People's Government and Liangye Technology Group have held a grand meeting here to discuss the development of the night economy in the new era and promote the high-quality development of the integration of culture and tourism. It can be said that it is the right time to meet here at a prosperous time.

The night economy should not only meet the basic needs of urban and rural residents for food, drink and entertainment, but also use culture to lead the new needs of a better life in a well-off society. Cultural consumption and tourism and leisure are important contents of the night economy, but they are far from all of the night economy. "Culture +" and "tourism" are the only way to amplify the effect of the night economy. From a national perspective, a number of night culture and tourism projects, night festivals, night tour blocks and night economic agglomeration areas that are popular among residents and tourists have been formed. Wuxi Canal Night Tour, Hangzhou Wonderful Night, Wenzhou Tanghe Night Painting, Zhengzhou Jianye Film Town, Anqing New Tianxianpei and other projects have become nationally famous, and some have even been on the Internet hot search. During the eight-day National Day and Mid-Autumn Festival holidays that just passed, mass art performances in major scenic spots, theme parks and public places, especially tourism performances led by art and supported by technology, were loved by tourists. In addition to the public welfare Wuhan "Night on the Yellow Crane Tower", there are also immersive/traveling night commercial performances such as "Dreaming of the Tang Dynasty" in the Tang Paradise in Xi'an and "Nanjing Happy Events" by Nanjing Tourism Group, which are also popular among tourists. The customer unit price is hundreds of yuan, and tickets are hard to come by even after multiple performances. The "Museum Wonderful Night" and "Nanjing Happy Events" launched in Shanghai, Nanjing, Fuzhou and other places have enriched the citizens' nighttime cultural life and extended the tourists' experience time and space. The average ticket price of the Expo Strawberry Music Festival in Yanqing, Beijing is 300-400 yuan, attracting young people born after 2000 from afar every day, and also finding new consumption scenarios for the industrial operation of popular culture and the realization of private domain traffic. Facts have proved and will continue to prove that the development of the night economy must be people-centered and focus on improving the cultural sense of gain of urban and rural residents and the satisfaction of tourists. Projects that lack cultural support and services that are not perceived by residents and satisfactory to tourists are unsustainable. The development of the night economy requires the creation of a consumption scene that is tangible and perceptible to citizens and tourists, and the construction of future-oriented urban tourism competitiveness with a fashion taste and cultural atmosphere led by art. The night economy cannot be satisfied with the grand scenes during major events, nor can it be satisfied with cultivating a few "net celebrities" check-in places, but it must persevere in creating high-quality life scenes that urban and rural residents linger on. It should be noted that IP may be an "internet celebrity", but an "internet celebrity" is not necessarily an IP. There are large-scale light shows, drone word puzzles, and tumbler girls everywhere. After a long time, aesthetic fatigue. There are night markets, snacks, karaoke, crosstalk, and talk shows everywhere. With more imitation and reference, people have no desire to consume. In the matter of the night economy, after the improvement of infrastructure and public services, cultural atmosphere and business environment are the key to competitiveness. I hope that one day, when tourists visit our city, they will have the recognition of ballet in Moscow, flamenco in Madrid, opera in Rome, and art galleries in Oslo. Traditional repertoires, literary and artistic creations, art exhibitions, and academic lectures can all become the cultural coordinates of the city and attract extensive participation from citizens and tourists when night falls. In the near future, young people can go to noisy nightclubs to enjoy their youth, tourists can go to large-scale performances, business people can have a ceremonial dinner in a clean and elegant restaurant, and more people can quietly wander in museums, art galleries and cultural centers, go to teahouses in groups of three or two to listen to Pingtan, and watch "Amei" by the Rainbow Chamber Choir. Such a cultural space that inherits innovation, tolerates and shares, and is embedded in daily life without a trace is the proper background of the night economy. In creating a night cultural atmosphere, we cannot only focus on traditional cultural resources, but also on revolutionary culture that carries the red gene, and reflects the achievements of socialist modernization and the Chinese dream of a happy life for the people. These are inexhaustible new driving forces for the night economy. Comrades and friends, Identifiable existing needs can be met through technology transfer and large-scale production, while night economic projects that focus on consumption upgrades can only be the result of scientific and technological innovation with the help of capital. Marxist theory believes that "the difference between various economic eras lies not in what is produced, but in how it is produced and what means of production are used." (Volume 23 of The Complete Works of Marx and Engels, page 204) On May 28, 2018, Comrade Xi Jinping delivered a speech at the General Assembly of Academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering, "Science and technology have never had such a profound impact on the future and destiny of the country, and have never had such a profound impact on the well-being of the people as today." From the perspective of the development of world tourism, the popularization of steam engines and rail transportation after the Industrial Revolution directly gave rise to the emergence and development of modern tourism; the development of civil aviation, automobiles and highways after World War II promoted the development of mass tourism; high-speed railways, 5G, mobile Internet, intelligent communications, machine translation, and payment innovations in the 21st century have fundamentally changed people's production and lifestyle. In the era of smart tourism, "travel on a whim" has become a reality, and technological innovation and cultural creativity have replaced traditional landscape and cultural resources and become a new driving force for the development of contemporary tourism. The growing tourism market provides a broad consumer scenario for the application of science and technology, and the ever-changing tourism demand provides a continuous source of commercial momentum for technological innovation. In the new journey of building a modern socialist country, we need more and newer Beidou to go up to the sky and Jiaolong to go down to the sea to support the great rejuvenation of the Chinese nation; we also need more and newer cultural parks and canal tourism to carry the people's yearning and pursuit for a better life. Historically, the urban night life in Europe has also developed in accordance with the rationality of technology, business and system. In medieval Paris, the crime rate at night was high. When King Louis XIV was in power, the government encouraged ordinary businessmen to hire the poor as "lantern bearers". When night fell, the lantern bearers wore black cloaks, carried a large lamp with a built-in giant candle, and walked in front of the nobles who returned home after the salon. They were both companions and protectors. Night lighting can greatly reduce the crime rate of a city and enhance the sense of security of urban residents. When this view became a general consensus, Paris installed 2,736 street lamps on 912 main streets in 1667. After kerosene replaced candles, professional lamplighters who regularly wiped, maintained and maintained street lamps appeared. Citizens' commercial activities such as walking, shopping, and entertainment at night increased, and the night life in Europe began. Today, the beautiful night shared by the host and the guest has become a symbol of modern metropolises and an important force in promoting economic growth and social progress. In recent years, the introduction of the concept of night tourism and the extension of the night economy have successfully guided a considerable number of social investments and market players into the tourism field, producing obvious economic and social benefits. Urban lighting companies such as Liangye Technology, Mingjiahui, and Haersai have begun to strategically transform from engineering companies facing the G end to cultural enterprises and tourism groups facing the B end and the C end. Digital economy leaders such as Meituan, Alibaba, and JD.com, as well as high-tech companies such as Huawei, DJI, and iFlytek, are widely involved in night cultural activities and tourism consumption. Hengdian Film and Television City has developed night tourism performances and other projects, which has increased the number of tourists by millions and increased the occupancy rate of guest rooms in the tourism accommodation industry from 20% to 80%. Large theme parks such as Songcheng, OCT, Fantawild, and Haichang Ocean, as well as indoor entertainment brands such as Luobaobei Parent-Child Park, Aimo Planet Animal Park, Legoland under Merlin Entertainment, and Madame Tussauds, have formed brands and become the object of competition everywhere. The development of night economy requires the high-level promotion of the Party Committee and the government, and more importantly, it needs to pay attention to social investment, cultivate market entities and high-quality projects. The academic team of the China Tourism Research Institute and I recently visited two projects in Zhengzhou, one is the Yinji International Tourism Resort in Xinmi City, and the other is the Jianye Film Town in Zhongmu County. We were deeply impressed. Most of the management team of Yinji have overseas study experience and a good international perspective. The projects such as the Safari Park, Ice and Snow World, and Outdoor Hot Springs have achieved commercial success as soon as they opened. The cultural combing of new investment projects can better test a company's sustainable development capabilities. Comrade Min Min, the operator of Jianye Film Town, is a poet entrepreneur. Her screenwriter creatively integrates film elements into every space of the town, integrates the audience, tourists and actors, and transforms the "immersive" performance into a "walking immersive" experience. Of course, we also looked at some projects that were not so successful, or seemed to be popular but could not be sustained. From the investment trends of enterprises in various places and night tourism projects, we need to prevent two extremes. One is impulsive development, blindly launching unrealistic night economy projects, and the government pays for it. It looks good but not delicious. The second is to wait and see, always wanting to go back to the old way of "reaping dividends from the huge crowds of people, and collecting entrance fees for the mountains and waters". Of course, the market players of night tourism and night economy are not only performing arts companies, but also include but are not limited to tourism reception facilities such as hotels, homestays, resorts, and self-driving camps, travel service providers such as travel agencies, OTAs, and community clubs, as well as cultural and museum venues and cultural and creative companies, and social management and public service departments such as urban security, cleaning, and public transportation. These urban "lighters" and "lantern bearers" can provide public services and can also be open to the private sector. Judging from the management experience of the Beijing Haidian North Cultural Center, the involvement of private enterprises in public cultural operations can achieve the unity of social and economic benefits, and is also worth summarizing and promoting. Comrades and friends, the development of the night economy is a systematic project guided by the people's cultural rights and tourism rights. It requires theoretical innovation rooted in this land, top-down policy design, and extensive and diverse social practices. With the development of the economy and society and the abundance of material, "being busy during the day and enjoying life at night" has become a realistic pursuit of the younger generation. The increase in the night-time consumption and convenience has further boosted the willingness of citizens and tourists to travel at night. To develop the night economy, it is necessary to form a consensus on the concepts of culture, tourism, economy and management, and it is also necessary for the national, local, urban and rural fronts and departments to move in the same direction. Future-oriented urban tourism requires planning space and time; it is necessary to activate existing resources and creatively meet future needs. In August this year, the Zhejiang Provincial Department of Culture and Tourism held a provincial night culture and tourism consumption promotion meeting in Wenzhou. Harbin transformed the former municipal party committee office area in the city center into a high-quality museum, which is open to citizens and tourists free of charge. These are effective and successful experiences worthy of reference and promotion. Judging from the development experience of various places, there is still room for further deepening and improvement in the linkage of public culture, public transportation, and public security departments, and the integration of culture, tourism and industry and commerce. From the central level, the night economy has not yet been highly recognized and supported by policies in the medium- and long-term planning system of national economic and social development, and the standards for the creation of civilized cities have not yet included night cultural activities and tourism projects. The night consumption policy of the cultural and tourism departments needs to be further implemented, and a number of replicable and popularizable experiences need to be formed on the basis of systematic research. From the perspective of academic research and ideological fronts, public decision-making, private sectors and professional institutions have not yet started from the people's cultural rights and tourism rights, focused on the strategic goals of building a socialist modern country and new urbanization, and systematically constructed a development theory and discourse system of the night economy with Chinese characteristics, Chinese style and Chinese style. Although the COVID-19 epidemic has affected the organized long-distance travel of urban and rural residents, the people's pursuit of a better life shared by hosts and guests has not stopped for a day. Judging from the market data of holidays such as Qingming Festival, Labor Day, Dragon Boat Festival, National Day and Mid-Autumn Festival, the characteristics of tourism are more obvious, and people are more willing to discover the beautiful scenery around them and experience the good days of daily life. Faced with the new situation of tourism development in a well-off society and the new needs of tourists, how to make tourists and audiences staggered in time and reduced in space, so that there is something to see during the day and something to play at night, and thus effectively improve the quality experience of night life, is a realistic issue that the cultural and tourism system and the tourism front must answer. In the long run, the night economy must also strive to implement the strategic mission of stimulating consumption, promoting investment, and cultivating new urban cultural landmarks. Whether it is a practical topic or a strategic mission, it requires the joint efforts of lantern holders, lamplighters, and those who guard the night. The development of the night economy should focus on the high-quality development of the integration of culture and tourism, and build a solid cultural support system for the process of becoming a tourism power. Integration is not one-dimensional, not just the tourism development and utilization of cultural resources such as cultural relics exhibitions, intangible cultural heritage, cultural venues, and art performances, nor is it as superficial as bringing a few tourists into the cultural space. Integration is two-way, and the tourism industry must implement ideology, cultural construction, and cultural confidence in all aspects and links such as tourism resource development, tourism industry cultivation, tourist education and civilized tourism, tourism market supervision, and bilateral and multilateral tourism cooperation affairs, and continuously enhance the spiritual power of high-quality development of the tourism industry. Research on the night tourism market should of course focus on young people, who are the most dynamic basic kinetic energy of the night economy, but also pay attention to the middle-aged and elderly groups. The upcoming well-off society is a comprehensive well-off society where "no one can be left behind". It is not a big deal for the elderly to watch TV all day long. The new journey of building a socialist modern country that is about to begin will inevitably include the modernization and all-round development of people. We must create high-quality content to meet and lead the new expectations of urban and rural residents for nighttime leisure life. To this end, we must make good use of new driving forces such as technology, culture, and capital to extend the cultural industry chain and improve the tourism industry cluster. Actively guide tourism, leisure, technology, engineering companies and cultural and art groups to invest in nighttime tourism, and solidly cultivate life scenes and consumption formats. Comrades and friends,The night economy should not only meet the basic needs of urban and rural residents for food, drink and entertainment, but also use culture to lead the new needs of a better life in a well-off society. Cultural consumption and tourism and leisure are important contents of the night economy, but they are far from all of the night economy. "Culture +" and "tourism" are the only way to amplify the effect of the night economy. From a national perspective, a number of night culture and tourism projects, night festivals, night tour blocks and night economic agglomeration areas that are popular among residents and tourists have been formed. Wuxi Canal Night Tour, Hangzhou Wonderful Night, Wenzhou Tanghe Night Painting, Zhengzhou Jianye Film Town, Anqing New Tianxianpei and other projects have become nationally famous, and some have even been on the Internet hot search. During the eight-day National Day and Mid-Autumn Festival holidays that just passed, mass art performances in major scenic spots, theme parks and public places, especially tourism performances led by art and supported by technology, were loved by tourists. In addition to the public welfare Wuhan "Night on the Yellow Crane Tower", there are also immersive/traveling night commercial performances such as "Dreaming of the Tang Dynasty" in the Tang Paradise in Xi'an and "Nanjing Happy Events" by Nanjing Tourism Group, which are also popular among tourists. The customer unit price is hundreds of yuan, and tickets are hard to come by even after multiple performances. The "Museum Wonderful Night" and "Nanjing Happy Events" launched in Shanghai, Nanjing, Fuzhou and other places have enriched the citizens' nighttime cultural life and extended the tourists' experience time and space. The average ticket price of the Expo Strawberry Music Festival in Yanqing, Beijing is 300-400 yuan, attracting young people born after 2000 from afar every day, and also finding new consumption scenarios for the industrial operation of popular culture and the realization of private domain traffic. Facts have proved and will continue to prove that the development of the night economy must be people-centered and focus on improving the cultural sense of gain of urban and rural residents and the satisfaction of tourists. Projects that lack cultural support and services that are not perceived by residents and satisfactory to tourists are unsustainable. The development of the night economy requires the creation of a consumption scene that is tangible and perceptible to citizens and tourists, and the construction of future-oriented urban tourism competitiveness with a fashion taste and cultural atmosphere led by art. The night economy cannot be satisfied with the grand scenes during major events, nor can it be satisfied with cultivating a few "net celebrities" check-in places, but it must persevere in creating high-quality life scenes that urban and rural residents linger on. It should be noted that IP may be an "internet celebrity", but an "internet celebrity" is not necessarily an IP. There are large-scale light shows, drone word puzzles, and tumbler girls everywhere. After a long time, aesthetic fatigue. There are night markets, snacks, karaoke, crosstalk, and talk shows everywhere. With more imitation and reference, people have no desire to consume. In the matter of the night economy, after the improvement of infrastructure and public services, cultural atmosphere and business environment are the key to competitiveness. I hope that one day, when tourists visit our city, they will have the recognition of ballet in Moscow, flamenco in Madrid, opera in Rome, and art galleries in Oslo. Traditional repertoires, literary and artistic creations, art exhibitions, and academic lectures can all become the cultural coordinates of the city and attract extensive participation from citizens and tourists when night falls. In the near future, young people can go to noisy nightclubs to enjoy their youth, tourists can go to large-scale performances, business people can have a ceremonial dinner in a clean and elegant restaurant, and more people can quietly wander in museums, art galleries and cultural centers, go to teahouses in groups of three or two to listen to Pingtan, and watch "Amei" by the Rainbow Chamber Choir. Such a cultural space that inherits innovation, tolerates and shares, and is embedded in daily life without a trace is the proper background of the night economy. In creating a night cultural atmosphere, we cannot only focus on traditional cultural resources, but also on revolutionary culture that carries the red gene, and reflects the achievements of socialist modernization and the Chinese dream of a happy life for the people. These are inexhaustible new driving forces for the night economy. Comrades and friends, Identifiable existing needs can be met through technology transfer and large-scale production, while night economic projects that focus on consumption upgrades can only be the result of scientific and technological innovation with the help of capital. Marxist theory believes that "the difference between various economic eras lies not in what is produced, but in how it is produced and what means of production are used." (Volume 23 of The Complete Works of Marx and Engels, page 204) On May 28, 2018, Comrade Xi Jinping delivered a speech at the General Assembly of Academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering, "Science and technology have never had such a profound impact on the future and destiny of the country, and have never had such a profound impact on the well-being of the people as today." From the perspective of the development of world tourism, the popularization of steam engines and rail transportation after the Industrial Revolution directly gave rise to the emergence and development of modern tourism; the development of civil aviation, automobiles and highways after World War II promoted the development of mass tourism; high-speed railways, 5G, mobile Internet, intelligent communications, machine translation, and payment innovations in the 21st century have fundamentally changed people's production and lifestyle. In the era of smart tourism, "travel on a whim" has become a reality, and technological innovation and cultural creativity have replaced traditional landscape and cultural resources and become a new driving force for the development of contemporary tourism. The growing tourism market provides a broad consumer scenario for the application of science and technology, and the ever-changing tourism demand provides a continuous source of commercial momentum for technological innovation. In the new journey of building a modern socialist country, we need more and newer Beidou to go up to the sky and Jiaolong to go down to the sea to support the great rejuvenation of the Chinese nation; we also need more and newer cultural parks and canal tourism to carry the people's yearning and pursuit for a better life. Historically, the urban night life in Europe has also developed in accordance with the rationality of technology, business and system. In medieval Paris, the crime rate at night was high. When King Louis XIV was in power, the government encouraged ordinary businessmen to hire the poor as "lantern bearers". When night fell, the lantern bearers wore black cloaks, carried a large lamp with a built-in giant candle, and walked in front of the nobles who returned home after the salon. They were both companions and protectors. Night lighting can greatly reduce the crime rate of a city and enhance the sense of security of urban residents. When this view became a general consensus, Paris installed 2,736 street lamps on 912 main streets in 1667. After kerosene replaced candles, professional lamplighters who regularly wiped, maintained and maintained street lamps appeared. Citizens' commercial activities such as walking, shopping, and entertainment at night increased, and the night life in Europe began. Today, the beautiful night shared by the host and the guest has become a symbol of modern metropolises and an important force in promoting economic growth and social progress. In recent years, the introduction of the concept of night tourism and the extension of the night economy have successfully guided a considerable number of social investments and market players into the tourism field, producing obvious economic and social benefits. Urban lighting companies such as Liangye Technology, Mingjiahui, and Haersai have begun to strategically transform from engineering companies facing the G end to cultural enterprises and tourism groups facing the B end and the C end. Digital economy leaders such as Meituan, Alibaba, and JD.com, as well as high-tech companies such as Huawei, DJI, and iFlytek, are widely involved in night cultural activities and tourism consumption. Hengdian Film and Television City has developed night tourism performances and other projects, which has increased the number of tourists by millions and increased the occupancy rate of guest rooms in the tourism accommodation industry from 20% to 80%. Large theme parks such as Songcheng, OCT, Fantawild, and Haichang Ocean, as well as indoor entertainment brands such as Luobaobei Parent-Child Park, Aimo Planet Animal Park, Legoland under Merlin Entertainment, and Madame Tussauds, have formed brands and become the object of competition everywhere. The development of night economy requires the high-level promotion of the Party Committee and the government, and more importantly, it needs to pay attention to social investment, cultivate market entities and high-quality projects. The academic team of the China Tourism Research Institute and I recently visited two projects in Zhengzhou, one is the Yinji International Tourism Resort in Xinmi City, and the other is the Jianye Film Town in Zhongmu County. We were deeply impressed. Most of the management team of Yinji have overseas study experience and a good international perspective. The projects such as the Safari Park, Ice and Snow World, and Outdoor Hot Springs have achieved commercial success as soon as they opened. The cultural combing of new investment projects can better test a company's sustainable development capabilities. Comrade Min Min, the operator of Jianye Film Town, is a poet entrepreneur. Her screenwriter creatively integrates film elements into every space of the town, integrates the audience, tourists and actors, and transforms the "immersive" performance into a "walking immersive" experience. Of course, we also looked at some projects that were not so successful, or seemed to be popular but could not be sustained. From the investment trends of enterprises in various places and night tourism projects, we need to prevent two extremes. One is impulsive development, blindly launching unrealistic night economy projects, and the government pays for it. It looks good but not delicious. The second is to wait and see, always wanting to go back to the old way of "reaping dividends from the huge crowds of people, and collecting entrance fees for the mountains and waters". Of course, the market players of night tourism and night economy are not only performing arts companies, but also include but are not limited to tourism reception facilities such as hotels, homestays, resorts, and self-driving camps, travel service providers such as travel agencies, OTAs, and community clubs, as well as cultural and museum venues and cultural and creative companies, and social management and public service departments such as urban security, cleaning, and public transportation. These urban "lighters" and "lantern bearers" can provide public services and can also be open to the private sector. Judging from the management experience of the Beijing Haidian North Cultural Center, the involvement of private enterprises in public cultural operations can achieve the unity of social and economic benefits, and is also worth summarizing and promoting. Comrades and friends, the development of the night economy is a systematic project guided by the people's cultural rights and tourism rights. It requires theoretical innovation rooted in this land, top-down policy design, and extensive and diverse social practices. With the development of the economy and society and the abundance of material, "being busy during the day and enjoying life at night" has become a realistic pursuit of the younger generation. The increase in the night-time consumption and convenience has further boosted the willingness of citizens and tourists to travel at night. To develop the night economy, it is necessary to form a consensus on the concepts of culture, tourism, economy and management, and it is also necessary for the national, local, urban and rural fronts and departments to move in the same direction. Future-oriented urban tourism requires planning space and time; it is necessary to activate existing resources and creatively meet future needs. In August this year, the Zhejiang Provincial Department of Culture and Tourism held a provincial night culture and tourism consumption promotion meeting in Wenzhou. Harbin transformed the former municipal party committee office area in the city center into a high-quality museum, which is open to citizens and tourists free of charge. These are effective and successful experiences worthy of reference and promotion. Judging from the development experience of various places, there is still room for further deepening and improvement in the linkage of public culture, public transportation, and public security departments, and the integration of culture, tourism and industry and commerce. From the central level, the night economy has not yet been highly recognized and supported by policies in the medium- and long-term planning system of national economic and social development, and the standards for the creation of civilized cities have not yet included night cultural activities and tourism projects. The night consumption policy of the cultural and tourism departments needs to be further implemented, and a number of replicable and popularizable experiences need to be formed on the basis of systematic research. From the perspective of academic research and ideological fronts, public decision-making, private sectors and professional institutions have not yet started from the people's cultural rights and tourism rights, focused on the strategic goals of building a socialist modern country and new urbanization, and systematically constructed a development theory and discourse system of the night economy with Chinese characteristics, Chinese style and Chinese style. Although the COVID-19 epidemic has affected the organized long-distance travel of urban and rural residents, the people's pursuit of a better life shared by hosts and guests has not stopped for a day. Judging from the market data of holidays such as Qingming Festival, Labor Day, Dragon Boat Festival, National Day and Mid-Autumn Festival, the characteristics of tourism are more obvious, and people are more willing to discover the beautiful scenery around them and experience the good days of daily life. Faced with the new situation of tourism development in a well-off society and the new needs of tourists, how to make tourists and audiences staggered in time and reduced in space, so that there is something to see during the day and something to play at night, and thus effectively improve the quality experience of night life, is a realistic issue that the cultural and tourism system and the tourism front must answer. In the long run, the night economy must also strive to implement the strategic mission of stimulating consumption, promoting investment, and cultivating new urban cultural landmarks. Whether it is a practical topic or a strategic mission, it requires the joint efforts of lantern holders, lamplighters, and those who guard the night. The development of the night economy should focus on the high-quality development of the integration of culture and tourism, and build a solid cultural support system for the process of becoming a tourism power. Integration is not one-dimensional, not just the tourism development and utilization of cultural resources such as cultural relics exhibitions, intangible cultural heritage, cultural venues, and art performances, nor is it as superficial as bringing a few tourists into the cultural space. Integration is two-way, and the tourism industry must implement ideology, cultural construction, and cultural confidence in all aspects and links such as tourism resource development, tourism industry cultivation, tourist education and civilized tourism, tourism market supervision, and bilateral and multilateral tourism cooperation affairs, and continuously enhance the spiritual power of high-quality development of the tourism industry. Research on the night tourism market should of course focus on young people, who are the most dynamic basic kinetic energy of the night economy, but also pay attention to the middle-aged and elderly groups. The upcoming well-off society is a comprehensive well-off society where "no one can be left behind". It is not a big deal for the elderly to watch TV all day long. The new journey of building a socialist modern country that is about to begin will inevitably include the modernization and all-round development of people. We must create high-quality content to meet and lead the new expectations of urban and rural residents for nighttime leisure life. To this end, we must make good use of new driving forces such as technology, culture, and capital to extend the cultural industry chain and improve the tourism industry cluster. Actively guide tourism, leisure, technology, engineering companies and cultural and art groups to invest in nighttime tourism, and solidly cultivate life scenes and consumption formats. Comrades and friends,The night economy should not only meet the basic needs of urban and rural residents for food, drink and entertainment, but also use culture to lead the new needs of a better life in a well-off society. Cultural consumption and tourism and leisure are important contents of the night economy, but they are far from all of the night economy. "Culture +" and "tourism" are the only way to amplify the effect of the night economy. From a national perspective, a number of night culture and tourism projects, night festivals, night tour blocks and night economic agglomeration areas that are popular among residents and tourists have been formed. Wuxi Canal Night Tour, Hangzhou Wonderful Night, Wenzhou Tanghe Night Painting, Zhengzhou Jianye Film Town, Anqing New Tianxianpei and other projects have become nationally famous, and some have even been on the Internet hot search. During the eight-day National Day and Mid-Autumn Festival holidays that just passed, mass art performances in major scenic spots, theme parks and public places, especially tourism performances led by art and supported by technology, were loved by tourists. In addition to the public welfare Wuhan "Night on the Yellow Crane Tower", there are also immersive/traveling night commercial performances such as "Dreaming of the Tang Dynasty" in the Tang Paradise in Xi'an and "Nanjing Happy Events" by Nanjing Tourism Group, which are also popular among tourists. The customer unit price is hundreds of yuan, and tickets are hard to come by even after multiple performances. The "Museum Wonderful Night" and "Nanjing Happy Events" launched in Shanghai, Nanjing, Fuzhou and other places have enriched the citizens' nighttime cultural life and extended the tourists' experience time and space. The average ticket price of the Expo Strawberry Music Festival in Yanqing, Beijing is 300-400 yuan, attracting young people born after 2000 from afar every day, and also finding new consumption scenarios for the industrial operation of popular culture and the realization of private domain traffic. Facts have proved and will continue to prove that the development of the night economy must be people-centered and focus on improving the cultural sense of gain of urban and rural residents and the satisfaction of tourists. Projects that lack cultural support and services that are not perceived by residents and satisfactory to tourists are unsustainable. The development of the night economy requires the creation of a consumption scene that is tangible and perceptible to citizens and tourists, and the construction of future-oriented urban tourism competitiveness with a fashion taste and cultural atmosphere led by art. The night economy cannot be satisfied with the grand scenes during major events, nor can it be satisfied with cultivating a few "net celebrities" check-in places, but it must persevere in creating high-quality life scenes that urban and rural residents linger on. It should be noted that IP may be an "internet celebrity", but an "internet celebrity" is not necessarily an IP. There are large-scale light shows, drone word puzzles, and tumbler girls everywhere. After a long time, aesthetic fatigue. There are night markets, snacks, karaoke, crosstalk, and talk shows everywhere. With more imitation and reference, people have no desire to consume. In the matter of the night economy, after the improvement of infrastructure and public services, cultural atmosphere and business environment are the key to competitiveness. I hope that one day, when tourists visit our city, they will have the recognition of ballet in Moscow, flamenco in Madrid, opera in Rome, and art galleries in Oslo. Traditional repertoires, literary and artistic creations, art exhibitions, and academic lectures can all become the cultural coordinates of the city and attract extensive participation from citizens and tourists when night falls. In the near future, young people can go to noisy nightclubs to enjoy their youth, tourists can go to large-scale performances, business people can have a ceremonial dinner in a clean and elegant restaurant, and more people can quietly wander in museums, art galleries and cultural centers, go to teahouses in groups of three or two to listen to Pingtan, and watch "Amei" by the Rainbow Chamber Choir. Such a cultural space that inherits innovation, tolerates and shares, and is embedded in daily life without a trace is the proper background of the night economy. In creating a night cultural atmosphere, we cannot only focus on traditional cultural resources, but also on revolutionary culture that carries the red gene, and reflects the achievements of socialist modernization and the Chinese dream of a happy life for the people. These are inexhaustible new driving forces for the night economy. Comrades and friends, Identifiable existing needs can be met through technology transfer and large-scale production, while night economic projects that focus on consumption upgrades can only be the result of scientific and technological innovation with the help of capital. Marxist theory believes that "the difference between various economic eras lies not in what is produced, but in how it is produced and what means of production are used." (Volume 23 of The Complete Works of Marx and Engels, page 204) On May 28, 2018, Comrade Xi Jinping delivered a speech at the General Assembly of Academicians of the Chinese Academy of Sciences and the Chinese Academy of Engineering, "Science and technology have never had such a profound impact on the future and destiny of the country, and have never had such a profound impact on the well-being of the people as today." From the perspective of the development of world tourism, the popularization of steam engines and rail transportation after the Industrial Revolution directly gave rise to the emergence and development of modern tourism; the development of civil aviation, automobiles and highways after World War II promoted the development of mass tourism; high-speed railways, 5G, mobile Internet, intelligent communications, machine translation, and payment innovations in the 21st century have fundamentally changed people's production and lifestyle. In the era of smart tourism, "travel on a whim" has become a reality, and technological innovation and cultural creativity have replaced traditional landscape and cultural resources and become a new driving force for the development of contemporary tourism. The growing tourism market provides a broad consumer scenario for the application of science and technology, and the ever-changing tourism demand provides a continuous source of commercial momentum for technological innovation. In the new journey of building a modern socialist country, we need more and newer Beidou to go up to the sky and Jiaolong to go down to the sea to support the great rejuvenation of the Chinese nation; we also need more and newer cultural parks and canal tourism to carry the people's yearning and pursuit for a better life. Historically, the urban night life in Europe has also developed in accordance with the rationality of technology, business and system. In medieval Paris, the crime rate at night was high. When King Louis XIV was in power, the government encouraged ordinary businessmen to hire the poor as "lantern bearers". When night fell, the lantern bearers wore black cloaks, carried a large lamp with a built-in giant candle, and walked in front of the nobles who returned home after the salon. They were both companions and protectors. Night lighting can greatly reduce the crime rate of a city and enhance the sense of security of urban residents. When this view became a general consensus, Paris installed 2,736 street lamps on 912 main streets in 1667. After kerosene replaced candles, professional lamplighters who regularly wiped, maintained and maintained street lamps appeared. Citizens' commercial activities such as walking, shopping, and entertainment at night increased, and the night life in Europe began. Today, the beautiful night shared by the host and the guest has become a symbol of modern metropolises and an important force in promoting economic growth and social progress. In recent years, the introduction of the concept of night tourism and the extension of the night economy have successfully guided a considerable number of social investments and market players into the tourism field, producing obvious economic and social benefits. Urban lighting companies such as Liangye Technology, Mingjiahui, and Haersai have begun to strategically transform from engineering companies facing the G end to cultural enterprises and tourism groups facing the B end and the C end. Digital economy leaders such as Meituan, Alibaba, and JD.com, as well as high-tech companies such as Huawei, DJI, and iFlytek, are widely involved in night cultural activities and tourism consumption. Hengdian Film and Television City has developed night tourism performances and other projects, which has increased the number of tourists by millions and increased the occupancy rate of guest rooms in the tourism accommodation industry from 20% to 80%. Large theme parks such as Songcheng, OCT, Fantawild, and Haichang Ocean, as well as indoor entertainment brands such as Luobaobei Parent-Child Park, Aimo Planet Animal Park, Legoland under Merlin Entertainment, and Madame Tussauds, have formed brands and become the object of competition everywhere. The development of night economy requires the high-level promotion of the Party Committee and the government, and more importantly, it needs to pay attention to social investment, cultivate market entities and high-quality projects. The academic team of the China Tourism Research Institute and I recently visited two projects in Zhengzhou, one is the Yinji International Tourism Resort in Xinmi City, and the other is the Jianye Film Town in Zhongmu County. We were deeply impressed. Most of the management team of Yinji have overseas study experience and a good international perspective. The projects such as the Safari Park, Ice and Snow World, and Outdoor Hot Springs have achieved commercial success as soon as they opened. The cultural combing of new investment projects can better test a company's sustainable development capabilities. Comrade Min Min, the operator of Jianye Film Town, is a poet entrepreneur. Her screenwriter creatively integrates film elements into every space of the town, integrates the audience, tourists and actors, and transforms the "immersive" performance into a "walking immersive" experience. Of course, we also looked at some projects that were not so successful, or seemed to be popular but could not be sustained. From the investment trends of enterprises in various places and night tourism projects, we need to prevent two extremes. One is impulsive development, blindly launching unrealistic night economy projects, and the government pays for it. It looks good but not delicious. The second is to wait and see, always wanting to go back to the old way of "reaping dividends from the huge crowds of people, and collecting entrance fees for the mountains and waters". Of course, the market players of night tourism and night economy are not only performing arts companies, but also include but are not limited to tourism reception facilities such as hotels, homestays, resorts, and self-driving camps, travel service providers such as travel agencies, OTAs, and community clubs, as well as cultural and museum venues and cultural and creative companies, and social management and public service departments such as urban security, cleaning, and public transportation. These urban "lighters" and "lantern bearers" can provide public services and can also be open to the private sector. Judging from the management experience of the Beijing Haidian North Cultural Center, the involvement of private enterprises in public cultural operations can achieve the unity of social and economic benefits, and is also worth summarizing and promoting. Comrades and friends, the development of the night economy is a systematic project guided by the people's cultural rights and tourism rights. It requires theoretical innovation rooted in this land, top-down policy design, and extensive and diverse social practices. With the development of the economy and society and the abundance of material, "being busy during the day and enjoying life at night" has become a realistic pursuit of the younger generation. The increase in the night-time consumption and convenience has further boosted the willingness of citizens and tourists to travel at night. To develop the night economy, it is necessary to form a consensus on the concepts of culture, tourism, economy and management, and it is also necessary for the national, local, urban and rural fronts and departments to move in the same direction. Future-oriented urban tourism requires planning space and time; it is necessary to activate existing resources and creatively meet future needs. In August this year, the Zhejiang Provincial Department of Culture and Tourism held a provincial night culture and tourism consumption promotion meeting in Wenzhou. Harbin transformed the former municipal party committee office area in the city center into a high-quality museum, which is open to citizens and tourists free of charge. These are effective and successful experiences worthy of reference and promotion. Judging from the development experience of various places, there is still room for further deepening and improvement in the linkage of public culture, public transportation, and public security departments, and the integration of culture, tourism and industry and commerce. From the central level, the night economy has not yet been highly recognized and supported by policies in the medium- and long-term planning system of national economic and social development, and the standards for the creation of civilized cities have not yet included night cultural activities and tourism projects. The night consumption policy of the cultural and tourism departments needs to be further implemented, and a number of replicable and popularizable experiences need to be formed on the basis of systematic research. From the perspective of academic research and ideological fronts, public decision-making, private sectors and professional institutions have not yet started from the people's cultural rights and tourism rights, focused on the strategic goals of building a socialist modern country and new urbanization, and systematically constructed a development theory and discourse system of the night economy with Chinese characteristics, Chinese style and Chinese style. Although the COVID-19 epidemic has affected the organized long-distance travel of urban and rural residents, the people's pursuit of a better life shared by hosts and guests has not stopped for a day. Judging from the market data of holidays such as Qingming Festival, Labor Day, Dragon Boat Festival, National Day and Mid-Autumn Festival, the characteristics of tourism are more obvious, and people are more willing to discover the beautiful scenery around them and experience the good days of daily life. Faced with the new situation of tourism development in a well-off society and the new needs of tourists, how to make tourists and audiences staggered in time and reduced in space, so that there is something to see during the day and something to play at night, and thus effectively improve the quality experience of night life, is a realistic issue that the cultural and tourism system and the tourism front must answer. In the long run, the night economy must also strive to implement the strategic mission of stimulating consumption, promoting investment, and cultivating new urban cultural landmarks. Whether it is a practical topic or a strategic mission, it requires the joint efforts of lantern holders, lamplighters, and those who guard the night. The development of the night economy should focus on the high-quality development of the integration of culture and tourism, and build a solid cultural support system for the process of becoming a tourism power. Integration is not one-dimensional, not just the tourism development and utilization of cultural resources such as cultural relics exhibitions, intangible cultural heritage, cultural venues, and art performances, nor is it as superficial as bringing a few tourists into the cultural space. Integration is two-way, and the tourism industry must implement ideology, cultural construction, and cultural confidence in all aspects and links such as tourism resource development, tourism industry cultivation, tourist education and civilized tourism, tourism market supervision, and bilateral and multilateral tourism cooperation affairs, and continuously enhance the spiritual power of high-quality development of the tourism industry. Research on the night tourism market should of course focus on young people, who are the most dynamic basic kinetic energy of the night economy, but also pay attention to the middle-aged and elderly groups. The upcoming well-off society is a comprehensive well-off society where "no one can be left behind". It is not a big deal for the elderly to watch TV all day long. The new journey of building a socialist modern country that is about to begin will inevitably include the modernization and all-round development of people. We must create high-quality content to meet and lead the new expectations of urban and rural residents for nighttime leisure life. To this end, we must make good use of new driving forces such as technology, culture, and capital to extend the cultural industry chain and improve the tourism industry cluster. Actively guide tourism, leisure, technology, engineering companies and cultural and art groups to invest in nighttime tourism, and solidly cultivate life scenes and consumption formats. Comrades and friends,

Let us act together, guided by Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, implement the spirit of Comrade Xi Jinping's important expositions on culture and tourism, create new theories, shoulder new missions, explore new practices, and push the night economy to a new realm of cultural prosperity, scientific and technological progress, and host-guest sharing.