295 million domestic tourists travel during the May Day holiday in 2024

During the May Day holiday in 2024, the national cultural and tourism market was generally stable and orderly. According to data released by the Ministry of Culture and Tourism on the 6th, according to the calculation of the Ministry of Culture and Tourism Data Center, the total number of domestic tourists in the country was 295 million, a year-on-year increase of 7.6%, and an increase of 28.2% compared with the same period in 2019 on a comparable basis; the total expenditure of domestic tourists on travel was 166.89 billion yuan, a year-on-year increase of 12.7%, and an increase of 13.5% compared with the same period in 2019 on a comparable basis.

During the holiday, cultural and tourism departments at all levels launched a variety of special tourism products and cultural activities to meet the diverse and personalized needs of tourists. Public libraries and cultural centers (stations) at all levels across the country continue to be open free of charge, and do a good job in the supply of public cultural products during the holidays according to local conditions, and actively organize various mass cultural activities such as "village evening", square dance, and mass singing. The Ministry of Culture and Tourism launched the "May 19 China Tourism Day" theme month event and the "Civilized Tourism Beautiful China" theme event, and continued to carry out the "Travel China, Better Life" domestic tourism publicity and promotion.

The effective release of cultural and tourism consumption has driven the holiday market to continue to heat up. During the May Day holiday, the Ministry of Culture and Tourism held the National May Day Cultural and Tourism Consumption Week, and jointly with China UnionPay implemented the 2024 "100 Cities and 100 Districts" Cultural and Tourism Consumption Action Plan, launching various cultural and tourism consumption benefit measures.

The county tourism market has released new momentum for cultural tourism consumption. More and more lower-tier tourism destinations have become popular. Cities such as Liuzhou in Guangxi, Zibo in Shandong, and Tianshui in Gansu have attracted the attention of tourists. Ancient rural towns such as Qianhu Miao Village in Xijiang, Guizhou, and Hongcun in Anhui are also popular among tourists. The long-distance tourism market has increased significantly.

Culture and tourism are deeply integrated, and the night economy is full of vitality. Gansu, Jiangsu, Shaanxi and other places have integrated performing arts, intangible cultural heritage, cultural heritage, food and other elements with tourism. The passenger flow of popular museums such as the Palace Museum, Sanxingdui Museum, and Yinxu Museum continues to remain high. The night passenger flow of national-level night culture and tourism consumption clusters that have been included in the monitoring is 72.5758 million, an increase of 6.9% on a comparable basis compared with the same period of the May Day holiday in 2023.

With the resumption of flights, the implementation of entry facilitation measures and the increase in the number of countries with mutual visa exemption, inbound and outbound tourism has recovered rapidly. According to the passenger flow big data monitoring of the Ministry of Culture and Tourism Data Center, the total number of inbound and outbound tourists during the May Day holiday reached 3.672 million, including 1.775 million inbound tourists and 1.897 million outbound tourists.

Editor: Liu Xin Source: Xinhua News Agency Please indicate the source for reprinting