Academic Updates | Our institute's postdoctoral fellows have recently published papers in several journals

Recently, our institute's postdoctoral fellows Zhang Aojia and Shi Yudin have respectively published papers in the journals "Human Geography" and "Social Scientist".

Title of the Research: Emotional and Affective Experiences in Tourism Live Streaming: A Study on Participants' Implicit and Explicit Expressions Journal: Human Geography

Author: Zhang Aojia, Xiao Honggen

Abstract: Tourism live streaming, as an emerging digital media form, provides a synchronous emotional interaction platform for tourism stakeholders. Based on the dual-process emotion theory, this study adopts a mixed research design combining facial expression recognition and in-depth interviews to systematically explore the implicit and explicit emotional expressions of participants during the live streaming and their dynamic evolution process. The study found that explicit expressions tend to be retrospective processing and positive emotion amplification, while implicit expressions are more sensitive to immediate emotional fluctuations, especially more obvious in situations with dense interaction or significant situational differences. Emotions show a phased change in the opening, interaction, and ending stages, and the emotional experience is manifested as core dimensions such as "pleasure and autonomy", "inspiration and arousal", and "existence and identity". This study expands the applicable boundaries of the dual-process emotion theory in the digital tourism context, reveals the structural mechanism and psychological adjustment paths of emotional expression in tourism live streaming, and provides theoretical support and empirical references for deepening the understanding of the emotional experience of virtual tourism participants and optimizing platform content.

Author Profile: Zhang Aojia is currently a postdoctoral researcher at the China Tourism Academy. She holds a doctoral degree from the School of Hotel and Tourism Management of The Hong Kong Polytechnic University. Her main research areas include tourism and artificial intelligence, tourism well-being, digitalization of cultural heritage, etc. She has published over 20 academic papers in renowned international and domestic journals such as "Tourism Geographica", "Journal of Hospitality and Tourism Research", "Current Issues in Tourism", etc. She has also participated in several major research projects funded by the National Key Research and Development Program, the National Natural Science Foundation of China, and the Ministry of Culture and Tourism.

Research on the Localization of Environmental Ethical Governance in Agricultural Cultural Heritage Tourism Areas

Published journal "Social Scientists"

Author: Shi Yudin

Abstract: Agricultural cultural heritage plays a vital role in the rural revitalization strategy and serves as an important breeding ground for agricultural and rural modernization. As a new development field formed after the intervention of the tourism industry in agricultural cultural heritage sites, these sites face ethical issues regarding the relationship between heritage protection and industrial development, and between villagers and other stakeholders, falling within the scope of environmental ethics research. The dual external interventions of tourism industry introduction and policy protection undoubtedly have multiple impacts on the environmental governance of agricultural cultural heritage sites. Environmental ethics itself is part of practical philosophy; environmental ethical governance is the penetration of moral ethics into public governance, correcting moral lapses and governance disorder, and possessing a dual intervention effect of consciousness and behavior. This article examines the public governance of agricultural cultural heritage sites through the lens of environmental ethics, identifying problems such as a loss of values, simplistic governance methods, misaligned governance relationships, and scarce governance resources. Environmental ethical governance of agricultural cultural heritage sites should construct a new pattern of environmental governance where humans and nature coexist harmoniously, achieving a return from "heritage extraction" to "heritage protection," a progression from "single control" to "participatory governance," a reconstruction from "external mobilization" to "village-centeredness," and a localized approach looking back from "borrowing" to "Chinese creation."

Author Profile: Shi Yudin, a postdoctoral researcher at the China Tourism Academy, a professor at Shandong Women's University, and a provincial-level young and middle-aged key teacher in higher education institutions. Her research focuses on tourism economy and rural public governance. She has been the principal investigator of over 10 national and provincial-level projects funded by the National Social Science Foundation and the Ministry of Education. She has published over 20 papers in CSSCI-indexed journals such as "Tourism Tribune" and "Business Research", and has authored one academic monograph. She has received 6 provincial and ministerial-level social science awards.

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