107 million domestic tourists travel during the Mid-Autumn Festival in 2024

During the Mid-Autumn Festival holiday in 2024, the national cultural and tourism market was generally stable and orderly. According to the Ministry of Culture and Tourism Data Center, 107 million domestic tourists traveled nationwide, an increase of 6.3% over the same period in 2019 on a comparable basis; the total expenditure of domestic tourists was 51.047 billion yuan, an increase of 8.0% over the same period in 2019.

Lantern festivals, fire dragon dances, moon worship and other cultural activities were held in various places to create a strong festive atmosphere, allowing people to experience the charm of traditional culture while enjoying the warmth of reunion. Many foreign tourists experienced the Mid-Autumn Festival folk activities and felt the Chinese culture and festive atmosphere. Popular cultural and museum sites "attracted attention", and a large number of citizens and tourists visited the museums. National art troupes presented wonderful offline and online performances, and the performance market in many places was active, bringing a rich cultural feast to the audience. During the three-day holiday, short-distance leisure travel was popular, and self-driving and high-speed rail became the main means of transportation. Theme parks, amusement parks, etc. welcomed a large number of parent-child family tourists, and theme routes, tourism performances, etc. enhanced the tourist experience. Many places introduced ticket reductions and other people-friendly measures, held cultural and tourism consumption promotion activities, released autumn tourism food routes, and created new cultural and tourism scenes. Night cultural tourism has become a new highlight of consumption. Many city squares and garden attractions have launched activities such as moon watching, garden tours, and lantern viewing, allowing the masses to enjoy the Mid-Autumn Festival holiday.

Source | Voice of Culture and Tourism Editor | Liu Xin Please indicate the source for reprinting