“Giant Panda Green Tourism Development Index Release Conference” held in Beijing

On the morning of September 19, the "Giant Panda Green Tourism Development Index Release Conference" hosted by the China Tourism Academy was held in Beijing. The theme of the conference was "High-quality Development of Green Tourism". Nearly 100 representatives from various political, industrial, academic and research circles attended the on-site meeting.

In his speech, President Dai Bin pointed out that the theoretical construction of green tourism in the new era should follow Xi Jinping's ecological civilization thought and General Secretary Xi Jinping's series of important instructions and important expositions on tourism work. To clarify the development path of green tourism with Chinese characteristics, we must rely on the tourism market of more than 6 billion people per year and pay attention to the consumption concepts and behaviors of tourists; we must rely on the protection space of natural resources such as the natural protection area system with national parks as the main body, and use it as the most important resource basis for the development of green tourism; we must rely on historical and cultural resources including national cultural parks, archaeological sites parks and cultural and museum venues to let the general public understand the beauty of culture and enhance cultural confidence in the process of tourism. In the future, the following key tasks should be clarified to promote the high-quality development of green tourism: First, the concept of green and sustainable development should be integrated into the construction process of world-class tourist attractions and resorts, world-class tourist cities and villages, world-class tourist routes and world-class tourist destinations; second, through the release of a series of important data reports and theoretical innovation of research results, theoretical guidance and direction exploration should be provided for the high-quality development of green tourism and tourism industry; third, we should do a good job in policy design for the development of green tourism, and continue to do a good job in the relevant planning of sustainable development of green tourism, and incorporate it into the "15th Five-Year" tourism plan to be compiled. Finally, in the process of building a world tourism community, we must work together with the international community to contribute Chinese wisdom to the development of green tourism, sustainable development, and high-quality development of the tourism industry, and form China's theoretical system, discipline system, academic system and discourse system.

Yu Hai, deputy director of the Environmental and Economic Policy Research Center of the Ministry of Ecology and Environment, pointed out in his speech that we must fully recognize the importance of developing green tourism. Green tourism is not only a kind of tourism product and service that is close to nature and friendly to the ecological environment, but also a people-oriented green and low-carbon lifestyle and ecological civilization values. Developing green tourism is an important way to promote high-level ecological environmental protection and high-quality economic development. It is an important carrier to show China's image to the international community and enhance mutual learning between Chinese and Western civilizations. Conducting research on the green tourism index is a theoretical innovation that keeps pace with the times and is also an effective practical exploration.

Qiu Wei, Secretary of the Party Leadership Group and Director of the Chengdu Municipal Bureau of Culture, Radio, Film and Tourism, delivered a keynote speech entitled "Innovative Construction of Park City Demonstration Zone to Lead the High-Quality Development of Green Tourism", proposing the direction of green tourism development in Chengdu. In the future, Chengdu will use the "soul" of the new development concept to shape the "form" of the park city and establish the "foundation" of green tourism, and strive to make the city a park city where green can be seen at the window and scenery is everywhere; guided by ecological civilization, and using "ecological beauty" to promote "industrial prosperity", we will strive to continuously transform the "beauty" of green waters and green mountains into the "value" of the cultural and tourism industry; taking meeting the people's growing needs for a better life as the starting point and end point, we will adhere to the demand-oriented approach of tourists and strive to create more green consumption scenarios; with the goal of building a modern international metropolis with global influence and reputation in western China, we will uphold an international vision, be open and inclusive, and strive to polish the new international business card of green tourism.

Hu Lin, Party Secretary and Director of the Guiyang Municipal Bureau of Culture and Tourism, delivered a keynote speech entitled "'Shuangshuang' represents Guiyang's green tourism", sharing the operational practices of the "Shuangshuang Guiyang" city brand. Focusing on the word "shuang", Guiyang has deeply explored Guiyang's green tourism resources, and continuously enriched the connotation of "Shuangshuang Guiyang" from the six dimensions of refreshing body, refreshing mind, refreshing eyes, refreshing taste, refreshing shopping, and refreshing travel. It has continuously transformed the "beauty" of green waters and green mountains into the "value" of cultural and tourism development, and proposed four major initiatives to explore the green development of rural tourism, explore green innovation in urban tourism, explore green trends in outdoor tourism, and explore green practices in cultural tourism.

During the results release session, Han Jinfang, assistant researcher at the Data Analysis Institute of the China Tourism Research Institute, released the "Giant Panda Green Tourism Development Index Report", pointing out that green tourism is moving from passive response to negative externalities to active strategic responsibilities, from abstract concepts and strategies to vivid industrial practices, and from industrial practices to destination construction. The tourism research team released a list of preferred destinations for green tourism practices, namely Hangzhou, Beijing, Chengdu, Chongqing, Shanghai, Huzhou, Changsha, Guiyang, Dalian, and Guangzhou.

In the special dialogue session on "New Experience of Destinations in Green Tourism Development", Director Zhang Yang had a special exchange with Shan Meina, Secretary of the Party Leadership Group and Director of Dalian Municipal Bureau of Culture and Tourism, Wu Qingsong, Member of the Party Leadership Group and Deputy Director of Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism, Li Xin, Chief Representative of Flanders Tourism Board in China, and Zhu Dan, Dean of the School of Tourism and Cultural Industries of Chengdu University. The guests shared the practices and highlights of their respective cities from various aspects, including the understanding of the connotation of green tourism, top-level design of destination construction, product development, project introduction, supply incentives, public guidance, and future trends.

In the special dialogue session on "New Commercial Trends in the Development of Green Tourism", Dr. Han Jinfang held a special discussion with Yang Jialun, Marketing Director of Shenzhen Shenba Cultural Tourism Development Co., Ltd., Hao Jingfei, General Manager of Handan Culture, Sports and Tourism Industry Group Co., Ltd., Sun Yunlei, Dean of Mafengwo Destination Research Institute, and Fu Congwei, founder of Tree Frog Tribe and Chairman of Xiangyi Culture and Tourism. The guests discussed how companies can practice the concept of green tourism and shared their views from the business level.

During the initiative release session, Dai Bin, President of the China Tourism Academy, Gong Xiaoqian, Director of the Resource Development Department of the Chengdu Municipal Bureau of Culture, Radio, Film and Tourism, Hu Lin, Party Secretary and Director of the Guiyang Municipal Bureau of Culture and Tourism, Shan Meina, Party Secretary and Director of the Dalian Municipal Bureau of Culture and Tourism, Wu Qingsong, Member of the Party Leadership Group and Deputy Director of the Guangzhou Municipal Bureau of Culture, Radio, Film and Tourism, and Li Xin, Chief Representative of the Flanders Tourism Board in China, Belgium, jointly released the green tourism initiative.

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