The "National Smart Tourism Development Report 2024" was recently released in Beijing

On November 22, 2024, the Resource Development Department of the Ministry of Culture and Tourism, Beijing Municipal Bureau of Culture and Tourism, and Beijing Shijingshan District People's Government jointly held the 2024 Smart Tourism Demonstration and Exhibition in Beijing. During the event, Li Zhongguang, Vice President of the China Tourism Research Institute, released the "National Smart Tourism Development Report 2024" on behalf of the research team.

Entrusted by the Resource Development Department of the Ministry of Culture and Tourism, the China Tourism Academy has set up a research team led by Vice President Tang Xiaoyun and senior researchers Song Ziqian and Jiang Yanxia from the Institute of Policy and Science and Education to conduct a comprehensive review of the development of smart tourism in China. The research shows that my country's smart tourism has entered an accelerated development stage, with tourists' digital needs expanding from the consumer end to the enterprise end and the government end, and smart tourism governance taking new steps in full-domain coordination; the convenience of smart tourism services has been greatly improved, the digital innovation of scenes has been accelerated, and VR large spaces have reshaped tourism perception; smart tourism marketing has shifted from "shaping others" to "shaping oneself", and new media platforms have become the main battlefield for destination marketing with their strong communication power and interactivity, and the main body of publicity has shown a trend of universalization.

Dai Bin, president of the China Tourism Academy, attended the press conference and accepted a group interview from the media.

The PPT for the report is as follows:

Contributor | Policy and Science and Education Institute Editor | Liu Xin Source | China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Please indicate the source for reprinting