2024 China International Tourism Mart held in Shanghai

On November 22, the 2024 China International Tourism Fair, hosted by the Ministry of Culture and Tourism and co-organized by the China Tourism Academy, the Ministry of Culture and Tourism Service Center, and the China-Foreign Cultural Exchange Center, opened in Shanghai. Zhang Zheng, Vice Minister of the Ministry of Culture and Tourism, Liu Duo, Vice Mayor of Shanghai, and Zhang Qingxin, Minister of Tourism, Arts and Culture of Malaysia, the guest of honor, attended the opening ceremony and delivered speeches. Faisal, Minister of Tourism of Maldives, Liu Rencun, Minister of Culture, Sports and Tourism of South Korea, and Sorawong, Minister of Tourism and Sports of Thailand, attended the opening ceremony. The fair attracted more than 1,000 international exhibitors from more than 80 countries and regions and nearly 600 overseas travel agents to participate in the exhibition.

At the "Hello! China" promotion event, Tang Xiaoyun, deputy director of the China Tourism Academy, released the "China Inbound Tourism Development Trend and Prospect Report" on behalf of the research team. The report pointed out that inbound tourism has always been the focus of China's tourism work. After the central government successively introduced a package of facilitation policies such as visas, ports, payments, and accommodation, the inbound tourism market has accelerated its recovery, and the satisfaction of foreign tourists has continued to improve. The trend of individual travel, personalized needs, and niche destination selection for inbound tourists is becoming increasingly obvious. Inbound travel agents are accelerating their reconstruction and gradually moving towards segmentation and specialization. The development of inbound tourism in 2024, 2025 and the period to come is optimistic, and inbound tourism is entering a new cycle of prosperity and development.

Dr. Ma Xiaofen from the International Institute of our institute and Xue Shiyi from the Promotion Department participated in the above activities.

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