"2025 Ice and Snow Tourism Development Conference" was successfully held

On January 5, 2025, the "2025 Ice and Snow Tourism Development Conference" co-organized by the China Tourism Research Institute and Harbin Madiel Cultural Tourism Investment Group Co., Ltd. was successfully held in Harbin. The conference is themed "Stimulating the vitality of ice and snow consumption and building an ice and snow economic highland" and includes speeches by leaders, keynote speeches, report releases, keynote speeches, roundtable discussions and other sessions. The forum released the "China Ice and Snow Tourism Development Report (2025)" and the "Harbin Ice and Snow Tourism Development Report (2025)". Zhang Xu, Chairman of the World Tourism Alliance, attended the opening ceremony and delivered a speech. Dean Dai Bin gave a keynote speech entitled "Ice and Snow Are Integrating into Life and Tourism Is Booming". He Jing, Party Secretary and Director of the Heilongjiang Provincial Department of Culture and Tourism, Cui Jia, President of the Heilongjiang Branch of the People's Daily, Lan Feng, Member of the Standing Committee of the Harbin Municipal Party Committee and Minister of the Propaganda Department, Du Xinshang, Member of the Standing Committee of the Guangzhou Municipal Party Committee and Minister of the Propaganda Department, Liu Shengqin, Member of the Standing Committee of the Qingdao Municipal Party Committee and Minister of the Propaganda Department, Liu Kebin, Deputy Mayor of Shenyang Municipal Government, as well as representatives of domestic ice and snow cities, ice and snow tourism companies, ice and snow equipment companies, experts and scholars, and media attended the meeting.

Chairman Zhang Xu pointed out in his speech that after the successful hosting of the 2022 Beijing Winter Olympics, my country's ice and snow industry has entered the fast lane. The 9th Asian Winter Games will be held in Harbin, which is known as the "Pearl on the Crown of Ice and Snow" and is working hard to build a world-class ice and snow tourism resort and ice and snow economic highland. I believe that Heilongjiang and Harbin will be able to seize the policy opportunities of the country to promote the high-quality development of the ice and snow economy, seize the favorable opportunity of hosting the 9th Asian Winter Games, improve the level of the ice and snow industry, cultivate ice and snow tourism brands, and activate the ice and snow economic engine, so that the "ice and snow" can be better turned into "gold and silver mountains".

President Dai Bin deeply analyzed the development trend and future direction of ice and snow tourism from three aspects: "New Tourism Situation on Ice and Snow", "Theory Guides Practical Innovation", and "Integrated Development of Quality Improvement and Efficiency Enhancement". He pointed out that ice and snow tourism has become an important part of the good life of urban and rural residents. Ice and snow tourism has broken the old resource space of "ice and snow do not enter Shanhaiguan" and formed a new development pattern of "southward expansion, westward expansion and eastward advancement". Ice and snow tourism promotes "cold resources" to become "hot economy", and has become a key area for expanding domestic demand and promoting consumption. Ice and snow tourism has become an important force in reconstructing the development pattern of the global tourism industry and ice and snow economy. Implementing the important instructions of General Secretary Xi Jinping on ice and snow sports, ice and snow tourism, and ice and snow economy, the goal of "300 million people participating in ice and snow sports" was achieved ahead of schedule, the market scale of ice and snow tourism, ice and snow leisure and ice and snow culture was continuously expanded, the ice and snow economic industry chain was continuously extended, and the ice and snow tourism ecosystem was continuously expanded. In the future, it is necessary to plan and implement the ice and snow tourism doubling plan, accelerate the construction of a strong ice and snow tourism country, focus on improving the modern ice and snow tourism industry system, and improve the modernization level of ice and snow tourism governance system and governance capacity.

Dr. Han Yuanjun from the Institute of Strategy of our institute released the "China Ice and Snow Tourism Development Report (2025)". The report believes that my country's ice and snow tourism market has entered a new stage of prosperity with improved quality and efficiency. Ice and snow tourism is accelerating its transformation towards popularization, quality and digitalization, and experiencing ice and snow tourism has become a lifestyle for more and more people. In the 2023-2024 ice and snow season, the number of ice and snow leisure tourists in my country will be 430 million, and the income from ice and snow leisure tourism in my country will be 524.7 billion yuan. In the new ice and snow season, tourists are enthusiastic about ice and snow tourism. Driven by policy dividends, demand release and supply innovation, the number of ice and snow leisure tourists in my country is expected to reach 520 million in the 2024-2025 ice and snow season, and tourism income is expected to exceed 630 billion yuan.

Dr. Liu Huaxiang released the "Harbin Ice and Snow Tourism Development Report (2025)". The report believes that Harbin's ice and snow tourism has always resonated with the development of the times, built a destination brand that is compatible with warmth and quality, and formed an industrial chain development pattern covering the entire field of ice and snow. Harbin has become a pioneer city in my country to promote the transformation and upgrading of the small ice and snow tourism industry to the large ice and snow economy system. The report summarizes the "Harbin model" of drawing a blueprint for ice and snow to the end. In the future, Harbin will continue to optimize the warm-hearted measures to "pamper guests", improve the layout of the ice and snow industry chain, and build a high-level platform for high-level international ice and snow economic exchanges and cooperation.

Based on the research results of the "China Ice and Snow Tourism Development Report (2025)", a list of "2025 Ice and Snow Tourism Hot Cities and Ice and Snow Tourism Innovation Cases" was produced. Harbin, Shenyang, Changchun, Hulunbuir, Zhangjiakou, Yanqing District of Beijing, Mudanjiang, Yichun, Jilin and Altay Prefecture were included in the case list of "Top Ten Cities for Ice and Snow Tourism in 2025". Ice world and snowy weather (Harbin Municipal Bureau of Culture, Radio, Film and Television and Tourism); not too cold, not too far, not too expensive, not too difficult, have fun in Shenyang (Shenyang Municipal Bureau of Culture, Tourism and Radio, Film and Television); it snows all day long, and you can find your destiny thousands of miles away (Changbai Mountain Management Committee Tourism, Culture and Sports Bureau); "Thousands of Miles of Mountains and Seas Winter Tour in Weihai" all-media promotion event (Weihai Municipal Bureau of Culture and Tourism); the origin of human skiing - China's Snow Capital Altay (Xinjiang Altai Tourism Development Group Co., Ltd.) has been included in the list of "2025 Ice and Snow Tourism Marketing Innovation Cases".

"Urbin*Bosideng" Chinese city co-branded Chinese brand (Harbin Madiel Cultural Tourism Investment Group), Urumqi Silk Road Ice and Snow Festival (Urumqi Municipal Bureau of Culture, Radio, Television and Tourism), innovative "ice and snow + culture" scenes, a new look for the thousand-year-old ancient city (Qingzhou Municipal Bureau of Culture and Tourism), innovative four-season ice and snow experience, enriching the ice and snow tourism integration scenes (Hot Snow Miracle Holdings Co., Ltd.), Yunshang Grassland one-stop skiing service brand (Zhejiang Yunshang Grassland Tourism Development Co., Ltd.), entered the list of "2025 Ice and Snow Industry Scene Innovation Cases".

In the keynote speech session, Liu Kebin, deputy mayor of Shenyang Municipal Government, Zhao Haiying, secretary of the Party Leadership Group and director of Changchun Municipal Bureau of Culture, Radio, Television and Tourism, Kong Qingbin, secretary of the Party Committee and chairman of Harbin Madiel Cultural Tourism Investment Group, Lu Mengxi, member of the Standing Committee of the Party Committee of Meituan, general manager of the cultural tourism industry, and dean of the Cultural Tourism Research Institute, Xu Xinchi, general manager of Bosideng Group Heilongjiang Company, and Chen Qinghao, senior engineer of the Public Service Center of the China Meteorological Administration, respectively shared their views on the construction of ice and snow destinations, extension of the ice and snow industry chain, creation of ice and snow products, exploration of ice and snow consumption potential, ice and snow equipment and brand building, and meteorological services for ice and snow tourism. The collision of ideas and the exchange of wisdom will bring more inspiration and thinking to the high-quality development of the ice and snow tourism industry.

Dr. Liu Huaxiang hosted the session on “High-end Dialogue: High-quality Development of Ice and Snow Tourism and Release of Vitality of Ice and Snow Economy”, and discussed with Jin Dongming, Party Secretary and Director of Zhangjiakou Municipal Bureau of Culture, Radio, Film and Tourism, Zhang Jing, Deputy Party Secretary, Deputy Director and Second-level Researcher of Beijing Yanqing District Bureau of Culture and Tourism, Jin Lianfang, Party Member and Deputy Director of Weihai Municipal Bureau of Culture and Tourism, Yang Jingjing, Professor and Doctoral Supervisor of School of Business of Beijing Technology and Business University, Hou Minghui, Founder of Ice and Snow Headlines and Secretary-General of Beijing Skating Association, and Ding Hao, Vice President of Yunshang Cultural Tourism Group and General Manager of Zhejiang Region, the exemplary value of ice and snow tourism in expanding tourism consumption, satisfying tourists’ wonderful experience, driving urban development and promoting domestic and foreign tourism, and jointly explored the path for sustainable development of the ice and snow industry.

Director Wu Pu of the Institute of Strategic Studies of our institute, and postdoctoral fellows Liu Chang, Li Long, Chen Dongzhi and Jiao Niantao attended the conference related activities.

Source: Strategic Research Institute Source: China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Editor: Liu Xin Please indicate the author and source for reprinting