Dai Bin led a delegation to Uganda for inspection and exchange

At the invitation of the Ministry of Tourism, Wildlife and Antiquities of Uganda and with the approval of the Ministry of Culture and Tourism, Dai Bin, President of the China Tourism Academy, led a delegation to Kampala to attend the China-Uganda Tourism and Culture Forum from January 20 to 25, 2025. Tom Butimme, Minister of Tourism, Wildlife and Antiquities of Uganda, Oliver Voneka, Ambassador of Uganda to China, and Zhang Lizhong, Ambassador of China to Uganda, delivered speeches respectively.

Dai Bin delivered a keynote speech entitled "Uganda's Example of Cultivating China-Africa Tourism Cooperation". Tourism plays an increasingly important role in the strategic process of China-Africa cultural exchanges and economic and trade cooperation, and will play a more active role in the revitalization of the "Global South" that rises for development and thrives for development. With the joint efforts of the diplomatic, cultural, tourism, civil aviation, commerce and other departments and industries of China and Uganda, Uganda is expected to become an important destination for Chinese outbound tourism and a model case for China-Africa tourism exchanges and cooperation. It is recommended that China and Uganda should further increase tourism publicity and policy coordination, improve visa, customs clearance, payment convenience and service quality, promote exchanges and cooperation between investment institutions, market entities, market research and tourism education and research institutions, and jointly promote the sustainable growth and high-quality development of China-Uganda tourism. Other major guests from both China and Uganda who attended the forum included Vivian Riazi, Director General of the Ministry of Tourism, Wildlife and Antiquities of Uganda, James Mboyana, High Commissioner, Professor Jim Ayorekire, Dean of the Department of Tourism at Makerere University, Bradford Ochieng, Deputy Director General of the Uganda Tourism Board, Steven Sanyi, Director of Tourism and Business Development of the Uganda Wildlife Board, Wang Chenxu, First Secretary of the Chinese Embassy in Uganda, Chen Tao, First Secretary, Liu Xiangyan, Associate Researcher of the China Tourism Academy, Wu Chen, Chairman of China Travel Service, Ong Kheng Yeaw, Chief Commercial Officer of Huacheng International Travel, Li Xiaochun, General Manager of Liaoning Kanghui, Li Hewei, Deputy General Manager of Caesar Shenghe, Fang Tian, ​​General Manager of Hangzhou Vision, Wang Qunfu, General Manager of Guizhou Tianyue Tourism Group, Xu Hui, General Manager of Henan Southeast International Travel, Jia Zhen, General Manager of Shaanxi Jingyuan International Travel, Yan Tiejun, General Manager of Hubei Easy Travel World, Wang Xiaolei, Product Manager of Middle East and Africa of Shanghai Spring Airlines, and Du Qiuxia, Manager of Middle East and Africa of Yuanhai International Travel Group. The guests and industry representatives at the meeting conducted in-depth discussions on topics such as China's outbound tourism market, Uganda's tourism destination construction and product development, and China-Africa tourism cooperation. During the period in Uganda, the delegation also participated in the China-Uganda Tourism and Culture Exhibition, visited local cultural and tourism resources, and held special talks with local tourism companies, education and research institutions, reaching cooperation intentions in related fields. Source: International Research Institute (Hong Kong, Macao and Taiwan Research Institute) Source: China Tourism Academy (Ministry of Culture and Tourism Data Center) Editor: Liu Xin Please indicate the author and source when reprinting