On December 21, 2010, the 2010 China Tourism Development Forum, jointly sponsored by the China Tourism Academy and the China Tourism Association and co-organized by China Travel Service (Hong Kong) Group, was successfully held in Zhuhai. Du Jiang, Deputy Director of the National Tourism Administration and Vice President of the China Tourism Association, attended the meeting and delivered an important speech. Dai Bin, President of the China Tourism Academy, Liu Zhijiang, Secretary General of the China Tourism Association, and Jiang Qikang, Deputy Secretary General, attended the meeting. The forum was themed "Industrial Integration and New Business Development" and focused on the integration and innovation of the tourism industry. It focused on the development of tourism from a high-end perspective, examined the development trend and innovation direction of the tourism industry, and helped the development of China's tourism. The forum invited well-known domestic economists and investment professionals to attend the meeting and give keynote speeches. More than 100 entrepreneurs, experts and scholars from all walks of life in the tourism industry and representatives of government departments gathered in Zhuhai to discuss the development of my country's tourism industry. Deputy Director Du Jiang pointed out that industrial integration has become a trend in global economic development. In recent years, with the rapid development of my country's tourism industry, the signs of integration between tourism and other industries have become very obvious. Correctly understanding and accurately grasping the nature and laws of industrial integration and adopting more favorable policies and measures to promote the integrated development of tourism and other industries will surely have a positive effect on achieving the two major strategic goals of tourism development.

Deputy Director Du Jiang emphasized that industrial integration and business innovation have become an important driving force for the current growth of my country's tourism economy, and are also the strategic direction and key tasks for the transformation and upgrading of my country's tourism industry. Government departments, the business community and the academic community have the responsibility to work together to promote the realization of this goal. He also put forward five suggestions and requirements for the development of industrial integration and business innovation.

President Dai Bin presided over two sub-forums in the afternoon: "Tourism Investment: Direction, Space and Hotspots" and "New Tourism Business Forms: Models, Risks and Changes". He briefly introduced the main contents of the "China Tourism Group Development Report (2010-2011) - Industrial Integration and New Business Form Development", released the ranking of the "Top 20 China Tourism Groups in 2010", and comprehensively reviewed the innovation and development of China's tourism enterprise groups. He believes that the continuous growth of national tourism demand and the growing strength of China's national strength have created huge historical opportunities for the industrial integration and innovative development of China's tourism groups, and also put forward higher requirements. He pointed out that on the basis of grasping the construction and cultivation of market entities, each tourism group should also do the following work: first, attach great importance to and actively use the power of the capital market; second, closely combine with information technology and give full play to technological advantages; third, attach great importance to the role of talents. He hopes that everyone will seize the historical opportunity, strive to innovate, and contribute to improving the tourism welfare of Chinese citizens and promoting the healthy development of China's tourism industry.

Yu Jing, head of the Academic Promotion Department of our institute, Zhao Xiaoqing from the Administrative Department, Dr. Yang Yanfeng, Dr. Yang Honghao, and Dr. Chen Xu from the Industrial Institute attended the forum.