China Tourism Academy and Mafengwo jointly released a big data report on free travel in Southwest China

Dai Bin, president of the China Tourism Academy, pointed out that with the maturity of consumer experience, especially the popularization of smart travel, autonomous decision-making, self-guided travel, and free travel have become the basic characteristics of the tourism market at present and in the future. On May 24, 2018, the "Free Travel Big Data Joint Laboratory" jointly established by the China Tourism Academy and Mafengwo Travel Network released the "Splendid Southwest - China's Provincial Free Travel Big Data Series Report on the Southwest Region".

Based on the tourism big data of both sides, the report deeply analyzes the current situation and future development trend of the tourism market in the five provinces and municipalities in southwest China - Yunnan, Guizhou, Sichuan, Chongqing and Tibet. The report shows that the tourism popularity in the five provinces and municipalities in southwest China has increased significantly in recent years, and self-driving, ancient towns and food have become the most popular keywords for travelers in southwest China. The full report is as follows:

Source: China Tourism Academy, Mafengwo Travel Network, Free Travel Big Data Joint Laboratory

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