Report on the Development of China's Travel Service Industry in 2019

China Travel Service Industry Development Report 2019

catalogue

Chapter 1: Constantly Changing Tourist Needs and Always Needed Travel Services

1、 Total demand increases, service supply increases

2、 From group tours, self guided tours to customized tours, ubiquitous travel services

3、 From standard to non-standard products, the value of travel services becomes more prominent

Chapter 2: Tourist Demand in Upgrading and Travel Services in Need of Urgent Change

1、 The demand for personalized fragmentation requires linking and integrating more resource providers

2、 Tourists pursue efficiency and rationality, and service supply requires faster response speed

3、 Enhance customer stickiness and require service providers to shift from "serving customers" to "operating customers"

4、 Beyond the Landscape is Life: The Role Transformation of Travel Service Providers

Chapter 3: The market supply of travel services is more abundant, flexible, and efficient

1、 Operation status of listed travel agency companies

2、 The trend of direct sales from source resource suppliers continues

3、 Wholesalers repositioned, B2B platforms reshuffled and regenerated

4、 New situation of grouping and grounding

Chapter 4: Public Supply of Travel Services Requires Collaborative Innovation between Administrative and Market Entities

1、 From 'market failure' to 'market participation', the boundary between government and market shifts

2、 A new governance model of co governance between government and market

3、 Multi subject supply in the field of public services

Attachment 1 Management Measures for Blacklists in the Tourism Market (Trial)

Attachment 2 Guiding Opinions of the Ministry of Culture and Tourism on Implementing the Tourism Service Quality Improvement Plan

Editorial Board of the 2019 Report on the Development of China's Travel Service Industry

Director: Dai Bin, Dean, Professor, PhD of China Tourism Research Institute

Editorial board members (arranged in alphabetical order by name):

He Qiongfeng, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Pu, Yang Honghao, Yang Jinsong

Compilation team for the 2019 Report on the Development of China's Travel Service Industry

Editor in Chief: Zhang Yang, Associate Professor at the Industry Research Institute of China Tourism Research Institute

Executive Editor: Xin Anna, Postdoctoral Fellow at China Tourism Research Institute

Chai Yan, Visiting Scholar at China Tourism Research Institute

Writing team members: Yang Honghao, Zhao Yijing, Liu Xiangyan, Han Jinfang