Annual Report on the Development of China's Outbound Tourism in 2019

Annual Report on the Development of China's Outbound Tourism in 2019

catalogue

Chapter 1: China's Outbound Tourism: Big, Rising, Stable, and Changing

1、 The large-scale outbound tourism in China

2、 Stable structure

3、 The transformation of "small" features

4、 The firm increase in satisfaction with outbound tourism

Chapter 2: The Intense Competition in China's Outbound Tourism Market in the Best Years

1、 China's outbound tourism is in its best era

2、 More intense competition and diverse dreams

Chapter 3: Conformity and Freedom in the Outbound Tourism Market

1、 Gender balance, good education, and youth travel

2、 Preferred attractions, passionate shopping, and diverse desires

3、 There are many first-time outbound tourists, and group tours are still a favorite of many people

4、 I like the feeling of freedom, and I am in charge of my travels

Chapter 4: Outbound Customer Source Regions in the Struggle between Group Tours and Individual Travel

1、 Stable Beijing under adjustment

2、 Shanghai in the process of retreat and advancement

3、 Accumulated Chengdu Chongqing

Chapter 5 Overview of Consumption Characteristics of Main Destination

1、 Hong Kong, China

2、 Macau, China

3、 Taiwan, China, China

4、 Japan

5、 United States

6、 Canada

7、 South Africa

8、 Australia

Chapter 6: More Intense Satisfaction Competition in Overall Improvement

1、 Visible efforts, visible revisit rates, and a significant increase in complaints

2、 Satisfaction with Rixin Jingjin

2018-2019 Outbound New Group Tour Big Data Report

1、 Group tour is still the main way for Chinese people to travel abroad

2、 Get rid of low-quality and low-priced, new group tours are emerging

3、 Small group size: Private group tourists double, with an average of only 3.3 people

4、 More freedom: Half self guided tours grow by over 60%, Chinese tourists need more free time

5、 Book a flight and leave at will, Chinese tourists are enthusiastic about joining groups at their destination

6、 Consumption upgrade: 80% of group tourists choose high star accommodation

7、 Personalized group travel: Group travel allows for personalized customization and allows you to travel with specific people and themes

8、 Youthfulness: not just elderly people joining groups, 60% are young people

9、 Service upgrade: New team and new guarantee

10、 Mobile interactive comments: likes or roast at any time, and scores and comments on more than half of the trips

11、 Ranking of outbound group travel destinations: Thailand and Japan are the most popular, spreading from big cities to niche destinations

12、 Ranking of departure cities: The rise of the outbound tourism market in second -, third -, and fourth tier cities·

Big data report of "the Belt and Road" outbound free travel 2019

1、 Six major trends of "the Belt and Road" outbound free travel

2、 Tourism popularity of countries along the "the Belt and Road"

3、 Analysis of "the Belt and Road" Outbound Free Travel Source and Tourists·

Afterword

Editorial Board of the 2019 Annual Report on China's Outbound Tourism Development

Director Dai Bin

Deputy Director Li Zhongguang and Tang Xiaoyun

Editorial Board (arranged in alphabetical order by surname)

Dai Bin, He Qiongfeng, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Pu, Yang Honghao, Yang Jinsong

Compilation team for the 2019 Annual Report on China's Outbound Tourism Development

Editor in Chief Dai Bin, Dean, Professor, and PhD of China Tourism Research Institute

Yang Jinsong, Executive Editor in Chief, Director, Associate Researcher, and Ph.D. of the International Institute (Hong Kong, Macao, and Taiwan Institute) of China Tourism Research Institute

member

Yang Liqiong, Liu Xiangyan, He Qiongfeng, Wu Fenglin, Dai Huihui, Han Xiao, Bai Huiru, He Miao, Xie Yihang, Zhou Yun'er, Peng Liang, Li Lin