China Tourism Group Development Report 2018

China Tourism Group Development Report 2018

catalogue

Promoting the integrated development of culture and tourism... Luo Shugang's new mission of cultural and tourism integration, new social responsibility... Dai Bin's first article 2018 China Tourism Group Development Report Chapter 1: Tourism enterprises have always been practitioners and pioneers of social responsibility. Firstly, fulfilling social responsibility has always been a fine tradition of tourism enterprises. Secondly, the development of tourism enterprises has always been in line with national strategies. Thirdly, tourism enterprises pay attention to coordinating the relationship between relevant stakeholders. Fourthly, tourism enterprises are active practitioners of ecological civilization. Fifthly, tourism enterprises attach great importance to employee rights. Chapter 2: New requirements for corporate social responsibility in the era of cultural and tourism integration. Firstly, it is necessary to put the people at the center and adapt to the main contradictions and changes in the new era of socialism with Chinese characteristics. Secondly, it is necessary to serve the tourism rights of the people and lead China's services. 3. Expand inbound tourism, Requirements for Continuous Innovation and Development 4. Participation in International Competition and Strengthening International Entities Chapter 3: New Exploration of Social Responsibility by Tourism Groups 1. Consistent with National Strategies 2. Proactively Serving Local Economic and Social Development 3. Product Innovation and Quality Improvement under the Integration of Culture and Tourism Chapter 4: Building a New Environment for Tourism Enterprises to Fulfill Social Responsibility 1. Government: Encouraging Development and Creating a Good Development Environment for Market Entities 2. Media: Creating an Objective, Fair, and Positive Public Opinion Environment 3. Academic Community: Facing Market and Industry Needs, Promoting Theoretical Innovation and Talent Cultivation Part 2: Tourism Group Development Forum Special Article at the "2018 Tourism Group Development Forum" Speech by Duan Qiang... Reflections on the Integrated Development of Culture and Tourism in Tourism Groups... Du Jiang Persists in Being a Leader in China's Culture and Tourism Industry... Yao Junjiang Tourism Enterprise Innovation and Cultural Inheritance... Chen Miaolin's Animation New Market and New Opportunities in the Era of Cultural and Tourism Integration... Tuo Zuhai's Innovative Practice in Tourism Enterprises under the Background of Comprehensive Tourism... Analysis and Breakthrough of Pain Points in Zhang Zhuyun's Cultural and Tourism Destination... Lu Xiaoliang Tourism Group's Internationalization Strategy... Chen Liming Explores Innovative Models of Cultural and Tourism Integration Development... Cultural Confidence in Kong Rong's IP Development... Ren Guocai's Marine Ecological Cultural Civilization Practitioner... Wang Xuguang's Practice and Reflection on Global Development... Xi Weihang Culture and Tourism The Danzhai model of poverty alleviation through tourism... Liu Mingsheng's care for employees and improvement of tourism quality... Wang Hui promotes the development of cultural and tourism industry through media integration... Li Xia's third article on tourism Record of the Tourism Group Development Forum Roundtable Forum 1: Cultural Confidence in Tourism Development in the New Era Roundtable Forum 2: Enterprise Growth, Community Participation, and Diversified Interest Coordination Postscript to the 2018 Top 20 China Tourism Groups List

Dai Bin, Director of the Editorial Board of China Tourism Group Development Report 2018, Li Zhongguang, Deputy Director, and Tang Xiaoyun, Editorial Board Members (arranged in alphabetical order by surname)

Dai Bin, He Qiongfeng, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Pu, Yang Honghao, Yang Jinsong

Editor in Chief of the 2018 Development Report of China Tourism Group: Dai Bin Members of the Editorial Department: Li Zhongguang, Yang Honghao, Wu Liyun, Li Longhui, Lv Chen, Hou Xiaoli, He Qiongfeng, Zhang Yanxue, He Shan, Zhang Yang Zhan Dongmei, Li Xiuzhao, Yi Jing, Chai Yan