China Travel Service Industry Development Report (2016)

China Travel Service Industry Development Report (2016)

Contents Introduction 1. Analysis of the operation of the travel agency industry in 2015 2. Travel services have become one of the most active fields for entrepreneurship and innovation 3. Global layout of tourism service investment 4. Analysis of the operation trends of the travel service industry in 2016 5. Development suggestions Chapter 1 The scale and structure of the tourism service market 1. Domestic tourism - national tourism demand continues to be released 2. Outbound tourism - the scale of the outbound market continues to expand, and tourism spending continues to increase 3. Inbound tourism - the inbound tourism market stops falling and rebounds, and tourism income increases Significant Chapter 2 Current Development Status of the National Travel Agency Industry 1. National Travel Agency Industry Development Scale in 2015 2. Regional Distribution of National Travel Communities in 2015 3. National Travel Agency Industry Operating Performance in 2015 4. National Travel Agency Industry Sub-Business in 2015 Chapter 3 Travel Demand Analysis of Service Industry and Tourist Consumption Behavior 1. Analysis of Tourist Characteristics 2. Analysis of Tourist Behavior Chapter 4 Development of Online Tourism 1. Total Online Tourism Volume and Penetration Rate 2. Market Segmentation of Online Tourism 3. Competitive Landscape of Online Tourism 4. Online travel services under "Internet +" and sharing economy Chapter 5 Innovation in the travel service industry 1. Application of virtual reality technology 2. Customized travel and personal entrepreneurship 3. Tourism finance 4. Free practice of tour guides 5. Emerging sharing economy Platform 6. Relying on travel big data to create a new situation in tourism statistics 7. Practical basis and strategic review of the data-driven tourism industry growth system 8. Accelerating the establishment of China's tourism retail industry system Chapter 6 Travel agency industry policy analysis 1. All-region tourism brings 2. The impact of the pilot program of free practice of tour guides on the travel agency industry 3. Civilized tourism has become an important theme of the tourism industry in 2016 4. Market supervision has ushered in new opportunities 5. Further attention is paid to "Internet + Tourism" at the policy level 6. Two guiding policies 7. The impact and suggestions of the “business tax to value-added tax” policy on the tourism industry

Editorial Committee of China Travel Service Industry Development Report (2016)

Chairman Dai Bin

Editorial Board (in alphabetical order)

Dai Bin Li Zhongguang Jiang Yiyi Ma Xiaolong Ma Yiliang Song Ziqian Tang Xiaoyun Xia Shaoyan