China Outbound Tourism Development Annual Report 2019

China Outbound Tourism Development Annual Report 2019

Table of contents:

Chapter 1 China’s outbound tourism is growing, stable and changing

1. The large-scale development of Chinese outbound tourism

2. Stable structure

3. Changes in the “Small” Feature

4. Satisfaction with outbound tourism has steadily increased

Chapter 2: Fierce competition in China’s outbound tourism market during the best years

1. China’s outbound tourism is in its best years

2. More intense competition and more diverse dreams

Chapter 3: Conformity and freedom of thought in the outbound tourism market

1. Gender balance, good education and youth travel

2. Preference for attractions, passion for shopping and diverse intentions

3. Many people travel abroad for the first time, and group tours are still popular among many people

4. I like the feeling of freedom. I decide my own travel.

Chapter 4: Outbound Tourist Sources in the Competition between Group Tours and Independent Travel

1. Beijing remains stable amid adjustment

2. Shanghai in retreat and advancement

3. Chengdu and Chongqing are gathering momentum

Chapter 5: Comprehensive review of consumption characteristics of major destinations

1. Hong Kong, China

2. Macao, China

3. Taiwan, China

4. Japan

5. United States

6. Canada

7. South Africa

8. Australia

Chapter 6: More intense competition for satisfaction in overall improvement

1. Visible efforts, visible revisit rates and a significant increase in complaints

2. Daily Satisfaction

Big data report on new outbound group tours from 2018 to 2019

1. Group tours are still the main way for Chinese to travel abroad

2. Get rid of low quality and low price, and new group tours emerge

3. Small groups: The number of private group tourists doubled, with an average of only 3.3 people

4. More freedom: Semi-self-guided tours increased by more than 60%, and Chinese tourists need more free time

5. Book a flight and go at any time. Chinese tourists are keen to join tour groups at their destinations

6. Consumption upgrade: 80% of group tourists choose high-star accommodation

7. Personalized group tours: Group tours are customized to specific people and themes.

8. Younger people: Not only the elderly travel in groups, 60% are young people

9. Service upgrade: new tour group, new guarantee

10. Mobile interactive comments: Like or complain at any time, and rate and comment on more than half of the trips

11. Outbound group tour destination rankings: Thailand and Japan are the most popular, spreading from big cities to niche destinations...

12. Departure city rankings: The outbound travel market of second-, third- and fourth-tier cities is on the rise

“Belt and Road” Outbound Free Travel Big Data Report 2019

1. Six major trends in outbound free travel along the Belt and Road

II. Tourism popularity of countries along the Belt and Road

3. Analysis of the Sources of Outbound Free Travelers and Tourists along the Belt and Road Initiative

postscript

Editorial Board of China Outbound Tourism Development Annual Report 2019

Director Dai Bin

Deputy Directors Li Zhongguang Tang Xiaoyun

Editorial Board (in alphabetical order of surname)

Dai Bin He Qiongfeng Li Zhongguang Ma Yiliang Song Ziqian Tang Xiaoyun Wu Fenglin Wu Pu Yang Honghao Yang Jinsong

The compilation team of the Annual Report on China's Outbound Tourism Development 2019

Editor-in-Chief: Dai Bin, President, Professor, Doctor, China Tourism Academy

Executive Editor: Yang Jinsong Director of the International Institute (Hong Kong, Macao and Taiwan Institute) of the China Tourism Academy, Associate Researcher, Doctor

member

Yang Liqiong Liu Xiangyan He Qiongfeng Wu Fenglin Dai Huihui Han Xiao Bai Huiru He Miao Xie Yihang Zhou Yuner Peng Liang Li Lin