China Inbound Tourism Development Report 2019

China Inbound Tourism Development Report 2019

Table of contents:

Chapter 1 Inbound tourism enters a new channel for recovery and growth

1. The scale of inbound tourism market maintained a slight increase

II. Stabilization and Optimization of the Inbound Tourism Market Structure

3. Inbound tourists have high satisfaction and loyalty

IV. Inbound tourism market players continue to innovate business models

Chapter 2 Selection of key source markets for China’s inbound tourism amid fierce competition from global destinations

1. The global inbound tourism market maintained rapid growth

2. China’s inbound tourism faces fierce competition in the source market

III. Selection of key source markets for inbound tourism in China: Considering both traditional and emerging markets

Chapter 3: Continuous Improvement of the Development Environment of Inbound Tourism

1. China's determination to develop inbound tourism has never wavered

2. The integration of culture and tourism is gathering new momentum for the inbound tourism market

3. Cities begin to become new entities in destination promotion

Chapter 4: Follow tourists’ needs to carry out overseas destination marketing

1. Target customer groups for overseas destination marketing: middle-aged and young people with higher education levels and higher incomes

2. Keywords for overseas tourism product marketing: freedom, quality and experience

3. Overseas travel information dissemination media and content: focus on word-of-mouth marketing and popularize basic and practical information

4. Improvement of public services at destinations: Improving travel convenience and comfort

Chapter 5: Countermeasures and Suggestions for Promoting the Development of Inbound Tourism

1. Closer integration of inbound tourism revitalization with national strategies

2. Further unleash the new impetus brought by the integration of culture and tourism

III. Comprehensively optimize the policy environment for inbound tourism development from a systematic perspective

IV. Innovate the system and mechanism to form a closed-loop management of inbound tourism marketing and promotion

5. Emphasis on the supporting role of cities in the national inbound tourism system

VI. Create a favorable business environment for market players

7. Improving the experience of inbound tourists with a better life as the content

Editorial Board of China Inbound Tourism Development Report 2019

Director Dai Bin

Deputy Directors Li Zhongguang Tang Xiaoyun

Editorial Board (in alphabetical order)

Dai Bin He Qiongfeng Li Zhongguang Ma Yiliang Song Ziqian Tang Xiaoyun Wu Fenglin Wu Pu Yang Honghao Yang Jinsong

The compilation team of the China Outbound Tourism Development Report 2019

Editor-in-Chief: Dai Bin, President, Professor, Doctor, China Tourism Academy

Executive Editor: Liu Xiangyan, PhD, International Research Institute (Hong Kong, Macao and Taiwan Research Institute), China Tourism Academy

member

Yang Jinsong Yang Liqiong He Qiongfeng Zhang Jiayi Dai Huihui Yu Chao Zhang Tianli Liu Yuqiao Zhou Yuner