People's Daily Online Live Streaming Link URL: http://travel.people.com.cn/GB/211392/383252/index.html Phoenix Network related report link website: http://fashion.ifeng.com/travel/life/special/2014diyijidulvyoufazhan/ On April 10th, the press conference for the 2014 first quarter tourism economy operation and tourist satisfaction survey report, hosted by the China Tourism Research Institute and co organized by the People's Daily Online Tourism Channel and Tourism TV, was held in the People's Daily Online studio. Dai Bin, President of China Tourism Research Institute, Xu Jinzhi, Advisor of China Tourism Hotel Industry Association and Vice President of Beijing Tourism Industry Association, Chen Gang, Founder of Mafengwo website, and Zhang Hao, Vice Chairman of Yisheng Tourism Group, attended the press conference. Representatives from media organizations such as People's Daily, Xinhua News Agency, CCTV, China Radio International, People's Daily Overseas Edition, Economic Daily, China Daily, China News Service, Ta Kung Pao, China Tourism News, People's Daily Online, China.com, CCTV, Tourism Satellite TV, Blue Ocean TV, China Tourism Network, Phoenix Network, etc. also attended the press conference. Dai Bin first delivered a keynote speech, stating that as tourism enters the daily lives of ordinary people and tourists enter the normalized living spaces of residents, tourism is increasingly returning to its essence, which is the short-term lifestyle in different places. The current tourism economy is steadily growing, and domestic tourism remains the mainstay. The pursuit and longing of the people for a better life are the most important factors supporting the tourism market and even the entire tourism economy. He pointed out that the trend of continuous decline in the inbound tourism market has not fundamentally changed. High end hotels and restaurants are in a state of slight prosperity. Tourists have increasingly high demands for the entire living environment, and complaining while traveling will become the norm. From the perspective of the demand side of tourism economy operation, the willingness of ordinary people to consume tourism is still growing, and the country attaches more importance to the tourism industry. From the supply side, when high-end hotels are facing a slight chill, the quality has not declined. The emerging forces represented by entrepreneurial groups such as Mafengwo, World State, and On the Road are driving industrial development. In tourist satisfaction surveys, more cities attach greater importance to the quality of tourists' tourism, and the Party committee, government, and relevant departments have given high attention to tourist satisfaction. Overseas tourist destinations are increasingly concerned, friendly, and tolerant towards Chinese tourists. Based on this, he maintains a relatively optimistic expectation for the overall tourism economy in the first half of the year. Subsequently, Dr. Chen Xu from our laboratory released the analysis of the tourism economy operation in the first quarter of 2014 and the trend forecast report for the first half of the year. The report shows that in the first quarter of 2014, the operation of the tourism economy was basically stable, the policy environment was favorable, the mid market and Internet based industrial innovation were active, consumer confidence and entrepreneurial confidence were relatively high, but the downward pressure on inbound tourism increased. Dr. He Qiongfeng from the Industry Institute has released the report on the first quarter of 2014 national tourist satisfaction survey. The report shows that the national tourist satisfaction index in the first quarter of 2014 was 72.62, at a "moderate" level, with a year-on-year and month on month decline, the lowest level since monitoring in 2009, and lower compared to the satisfaction index of outbound tourists. Associate Researcher Li Zhongguang released the satisfaction survey report on Chinese citizens' overseas travel for the first quarter of 2014. The report shows that in the first quarter of 2014, the satisfaction index of Chinese citizens' overseas travel was 78.92, which was at the level of "basic satisfaction". Among the 22 sample countries, 21 reached the level of "basic satisfaction" with a score of 75 or above. Finally, the attending guests conducted a roundtable discussion around the above research results and jointly answered questions from the media and netizens. Also attending the press conference were members of our hospital's relevant research group.