2015 China Urban Tourism Development Strategy Seminar Held in Chengdu

Live streaming link on People's Daily Online: http://travel.people.com.cn/GB/211392/391838/index.html On the morning of January 9, 2015, the "2015 China Urban Tourism Development Strategy Seminar" was held in Chengdu, hosted by the China Tourism Research Institute and organized by the People's Daily Online Tourism Channel and Tourism Satellite TV. Professor Dai Bin, President of China Tourism Research Institute, Hao Kangli, Director General of Sichuan Tourism Administration, Fu Yonglin, Deputy Mayor of Chengdu Municipal People's Government, Liu Xia, Deputy Mayor of Wuxi Municipal People's Government, Wang Junlan, Deputy Mayor of Zhongwei Municipal People's Government, Zhang Yin, Director of Zhejiang Provincial Quality Supervision Institute, Liu Qiang, Director General of Chengdu Tourism Administration, Chen Qinghua, Secretary of the Party Committee and Director of Nanchang Tourism Administration, Shang Hefeng, Secretary of the Party Committee of Ningxia Yinchuan Sports Tourism Administration, Mi Junchu, Deputy Secretary General of Wuxi Municipal People's Government, Zhang Yusong, Secretary of Dujiangyan Irrigation Project Municipal Party Committee, Luo Jun, Founder of Tujia.com, Li Dan, Chief Strategic Officer of Jingyu International Tourism Operation Group, and other officials from more than 40 tourism cities in China and leaders of tourism administrative departments and industry executives, as well as leaders in charge of member units of Chengdu Tourism Industry Leading Group, and all districts (cities) in Chengdu Nearly 200 representatives from the leaders in charge of the county people's government and the head of the tourism administrative department, as well as media organizations such as People's Daily Online, CCTV, China Tourism News, Central People's Broadcasting Station, Sichuan Television Station, Sichuan Daily, Chengdu Television Station, and Chengdu Daily, attended the press conference. Vice Mayor Fu Yonglin stated in his speech that Chengdu is steadfastly adjusting its structure and transforming its methods in accordance with the spirit of the Central Economic Work Conference and the Provincial Party Committee Economic Work Conference, promoting the integrated development of industries. He hopes that organic updates can penetrate the entire process of regional, industry wide, and cross regional tourism, and promote the development of Chengdu's tourism industry. Director Hao Kangli gave a keynote speech titled "Tourism Business Innovation in the Internet Era", sharing Sichuan's successful experience in smart tourism and business innovation. Vice Mayor Liu Xia stated in her keynote speech that Wuxi has always attached great importance to the development of the tourism industry, strengthened the development concept of "tourism is city, city is tourism", optimized the urban tourism environment, enhanced the urban tourism function, and promoted the transformation and upgrading of the tourism industry. Vice Mayor Wang Junlan delivered a keynote speech on the topic of "Innovation Leading Urban Development and Urban Tourism Development". She stated that Zhongwei is closely focusing on its urban positioning as a "desert water city, Huaerqi Township, and leisure Zhongwei", striving to create a policy depression, industry engine, innovation platform, and standardized demonstration for the tourism industry. Luo Jun gave a keynote speech on the topic of "Sharing Economy, Promoting Tourism Innovation". Shared the successful experience of Tujia in business model and product development. Vice President Li Dan gave a keynote speech on the topic of "Cities: There is a City in the City", sharing his understanding of cities, tourism, and the relationship between the two. Dean Dai Bin gave a keynote speech on the topic of "Environmental Evolution of Urban Tourism and Entrepreneurial Innovation of Market Entities". He stated that after 35 years of development, cities have become the market foundation and key support for the operation of the tourism economy, and are constantly strengthening their market position as the most important tourist source. Cities are still the most important destination support in the tourism economy operation system, the basic platform and market support for tourism development, and a comprehensive reflection of the hard and soft power of urban development. He emphasized that in this new era of mass tourism, the improvement of urban tourism quality requires government decision-making and guidance, as well as the joint efforts of tourism market entities and all sectors of society. At the critical stage of the transformation and development of national tourism, it is necessary to have a clear understanding that the innovation of the tourism economy is evolving from government led to market led, and a pattern of collaborative innovation and development among consumer, market, and regulatory entities is taking shape; Mass tourism is evolving from the primary stage to the intermediate to advanced stage, and tourists' evaluation of cities is shifting from a single scenic spot to an overall perception of the living environment. Contemporary tourism development is moving from a closed world to an open system. He hopes that the leaders of urban tourism and the specific implementers of tourism work can scientifically grasp the boundary between government and market, and actively voice the government's voice from the perspective of national rights and urban image improvement in key links that may affect market order and tourism service quality. Vice Researcher Li Zhongguang, Director of the Industry Institute of China Tourism Research Institute, has released the "Analysis of China's Tourism Economy Operation in 2014 and Development Forecast in 2015" and the "Blue Book of China's Tourism Economy (No.7)". The report believes that in 2014, against the backdrop of slow global economic recovery and domestic macroeconomic stabilization, China's tourism economy withstood downward pressure, with the tourism market experiencing "two rises and one fall", tourism investment continuing to grow rapidly, the tourism industry operating relatively well, and the trend of tourism development evolving towards the mid to high stage of mass tourism becoming more apparent. Associate Researcher Yang Yanfeng from the Industry Institute has released the report on the national tourist satisfaction survey for the fourth quarter and the whole year of 2014, as well as the ranking of tourist satisfaction in 60 cities. The report shows that the national tourist satisfaction index in 2014 was 74.10, at a "moderate" level, the same as the level in 2013 but with a decrease of 0.78. The indices for the first to fourth quarters were 72.62, 72.84, 74.52, and 76.39, respectively, showing a continuous upward trend in each quarter. From the perspective of the three major markets, the satisfaction rates of domestic, inbound, and outbound tourists in 2014 were 73.94, 73.97, and 77.15, respectively. The satisfaction rates of domestic and inbound tourists showed a continuous upward trend in each quarter, while the satisfaction rates of outbound tourists showed a continuous downward trend. Associate Researcher He Qiongfeng from the Industry Institute has released the satisfaction survey report on Chinese citizens' overseas travel for the fourth quarter and the whole year of 2014, as well as the satisfaction rankings of 22 countries. The report shows that the satisfaction index of Chinese citizens' overseas travel in the fourth quarter of 2014 was at the "basic satisfaction" level of 76.20, with a decrease both year-on-year and month on month. In 2014, the satisfaction of overseas tourists showed a downward trend, reaching a "basic satisfaction" level of 77.15, which was lower than the average level of 79.17 in 2013. In the afternoon roundtable discussion session, Dean Dai Bin presided over the Mayor's Roundtable Forum with the theme of "Mass Entrepreneurship and Urban Tourism Development". Zhang Chunchun, Deputy Director of Wenzhou Tourism Bureau, gave a keynote speech on the topic of "Building a new platform for urban tourism and leading the new direction of mass entrepreneurship"; Zhang Yusong, Secretary of the CPC Dujiangyan Irrigation Project Municipal Committee, delivered a keynote speech on the theme of "Promoting the transformation of tourism cities with innovative thinking". Liu Xia, Deputy Mayor of Wuxi Municipal People's Government, Zhang Chunchun, Deputy Director, Wang Junlan, Deputy Mayor of Zhongwei Municipal People's Government, Secretary Zhang Yusong, and Luo Jun, Founder of Tujiawang, conducted in-depth discussions on the theme. Dr. Wu Fenglin, the head of the Regional Institute of China Tourism Research Institute, presided over the Tourism Director's Roundtable Forum on the theme of "Business Innovation and New Power of Urban Tourism". Zhang Cong, Director of Yantai Tourism Bureau, and Ma Yanping, Director of Yan'an Tourism Bureau, respectively delivered keynote speeches on the themes of "Building China's Best Tourist and Leisure Resort City" and "I Want to Go to Yan'an". Zhuo Xinning, Deputy Director of Hangzhou Tourism Commission, Fu Yimin, Deputy Director of Kunming Tourism Development Commission, Yang Jianguo, Deputy Director of Wuxi Tourism Bureau, Tan Peng, Deputy Director of Qingdao Tourism Bureau, Li Dan, Chief Strategy Officer of Jingyu International Tourism Operation Group, and others conducted in-depth discussions on the theme.