Chen Lina | Capital Promotes the Development of China's Immersive Industry

Approved by the Ministry of Culture and Tourism, the "2020 China Night Economy Forum" jointly hosted by the China Tourism Research Institute, Wuxi Municipal People's Government, and Liangye Technology Group Co., Ltd. was successfully held in Wuxi, Jiangsu Province from October 23rd to 25th. This forum, with the theme of "Digital Economy and Scene Creation", attracted over 500 representatives from more than 40 provinces, autonomous regions, the business community, domestic and foreign experts and scholars, as well as major media organizations across the country.

Chen Lina, Chief Cultural and Tourism Strategy Officer of Shanghai Fengyuzhu, gave a speech titled "Capital Promotes the Development of China's Immersive Industry". The full text is as follows:

Dear Dean Dai Bin of the Chinese Academy of Sciences, leaders of cultural and tourism systems at all levels, and industry colleagues, good afternoon everyone! I am Chen Lina from Shanghai Fengyuzhu Cultural Technology Company. It is an honor for me to represent Fengyuzhu as a young cultural and tourism practitioner, as well as millions of young cultural and tourism colleagues in the industry, to make a cultural and tourism declaration and report here. Fengyuzhu is an integrated company that integrates planning, design, system research and development, integration, and implementation. It has always leveraged the advantages of a composite listing platform for the entire cultural and technological industry chain, explored domestic segmented industry leaders, used capital cultural and technological strategic advantages, established an immersive industry ecosystem, accelerated the construction of large-scale cultural tourism in the market content end, and promoted the development of China's immersive industry. According to relevant data from the China Tourism Research Institute, after experiencing the cold winter of the cultural and tourism industry during the epidemic, the number of tourists during the 2020 National Day and Mid Autumn Festival holidays has reached 637 million, with tourism revenue reaching 466.56 billion. The cultural and tourism industry is gradually recovering, and China's cultural and tourism industry is still very popular and strong! According to Article 4, Article 5, Article 7, and Article 8 of the "Opinions on Further Stimulating the Potential of Cultural and Tourism Consumption" issued by the General Office of the State Council in August 2019, it can be seen that the country has called for the vigorous development of nighttime cultural and tourism economy, and proposed to cultivate more than 30 high-quality tourism performance projects by 2022 to expand the effective supply of culture and tourism. Everything can be immersed. According to the "2020 China Immersion Industry White Paper" by Mirage, there are currently twelve major segmented markets in the immersion industry, including technology immersion represented by teamLab, NAKED.inc, and Moment Factory, as well as plot based immersion represented by "Sleepless Night". Since its launch, Fengyuzhu has participated in 1000 technology empowerment cases of immersive theme spaces. During important inspections by national leaders, Fengyuzhu's works also accompanied them and completed the technology exhibition and construction of the China Pavilion at the Dubai World Expo. With a mission to represent China's digital technology to the world, Fengyuzhu also introduces top international immersive resources into China, allowing people to perceive the richness and beauty of the world and tell immersive stories of Chinese culture and tourism. The wholly-owned subsidiary has successively established the first brand of cultural and creative exhibition theater and introduced the international top new media resource teamLab to complete the "Water Particle World in TeamLab Oil Tanks" of Shanghai Oil Tank Art Center, "Forest of Life and Future Amusement Park" of the Pearl River Bati, Guangzhou, and "TeamLab Future Amusement Park" of Kunming. In order to meet people's diverse needs for culture and tourism, Fengyuzhu has enriched its content resources in immersive sub fields such as immersive catering, immersive night tours, immersive IP empowered commercial new retail, 5G 8K, and immersive internet celebrity live streaming. It has invested in OUTPUT, WONDERLABS, OneDream Technology, Mingdao Technology, VEER, and Jiqing Huishi, and established China's first rural cultural and creative complex, China's first architectural model museum, and China's top immersive MCN brand Amage. In 2018, Fengyuzhu, as a joint introducer, introduced the team of international curator Fumio Kitagawa to the Tonglu government. The Tonglu Dadi Art Festival will be held on March 27, 2021. Fengyuzhu, as a member of the Tonglu Dadi Art Festival initiating alliance, presents the first new homestay host guest sharing platform, the "Fangyukong" rural homestay cultural and creative complex project, which is linked by community public spaces. This project is a collection of architects, featuring internationally renowned architects such as Zhuangjie Fujimoto, Justin Yuan Feng, Yu Ting, and Atelier Tao. Through the combination of architects, artists, homestay groups, and commercial facilities, a large IP is gathered and linked to awaken and revitalize rural areas through art. This is not only a practical case of immersive empowerment of rural cultural and creative complexes from the city to the countryside, but also the first attempt in China to create a cultural tourism 3.0 art space. In September 2019, Professor Zhang Ming from Tongji University served as the chief architect for the "Shanghai Yangpu Binjiang Old Shipyard Renovation Project". Fengyuzhu participated in the implementation of the 2019 Shanghai Urban Space Art Season project, which was curated by Furang Kitagawa. During the 2019 World Expo, state leaders, accompanied by Secretary Li Qiang, visited and browsed the project, which immediately became popular among architects, designers, friends and official account of the cultural and tourism system. The project is a card of immersive enabling urban art built by wind and talk. In 2020, it was rated as one of six cultural and tourism landmarks by Shanghai, and won the title of "the warmest living show in Shanghai". Please enjoy a video of teamlab. Let's experience the "world of water particles in teamlab tanks" in the tank body of the reconstructed Longhua Airport in Shanghai. The cultural and creative park "Forest of Life and Future Amusement Park" reconstructed by the Pearl River Bati Brewery in Guangzhou has revitalized the stock of old and abandoned buildings through digital art. At present, it has become a popular target on the new cultural landmarks and contemporary art atlas of Shanghai and Guangzhou. Finally, we cordially invite Dean Dai of the China Tourism Research Institute and all experts, as well as leaders of the national cultural and tourism system, to come and guide the work of Fengyuzhu. To meet the diverse needs of tourists, the night economy of culture and tourism requires the joint establishment of an ecosystem by government, enterprises, and research institutions, and industrial promotion. Otherwise, it will be a false fire! Fengyuzhu has been leveraging the company's cultural and technological capital advantages to promote the development of China's immersive industry. We are willing to invite more interesting souls to join and use cultural and technological capital to help better immersive projects land. From today on, China's fun immersive cultural tourism has just begun! Thank you all for listening!

Scan the code to obtain the speech PPT