Our research team went to Zhengzhou and other places for investigation

On October 11-12, Dean Dai Bin led our research team to Zhengzhou and other places for research, and gave lectures to local cultural and tourism system management cadres. On October 11, Dean Dai and his team, together with Director Jiang Jiding of the Henan Provincial Department of Culture and Tourism and Director Li Fang of the Zhengzhou Municipal Bureau of Culture, Radio, Film and Tourism, visited and investigated the Yinji International Tourism Resort and Jianye Film Town. Li Rongkun, the founder of Yinji Group, welcomed Dean Dai and Director Jiang and expressed the group's attention and attention to the development of the cultural and tourism industry, and hoped to receive guidance from experts, scholars and all walks of life. Cui Wenteng, President of Yinji Group and Chairman of Yinji Industrial Group, accompanied the team to inspect Yinji Ice and Snow Hotel, Yinji Zoo, Yinji Ice and Snow World and other cultural and tourism projects, and reported on the layout of Yinji's cultural and tourism industry, future vision and problems in the development process at the symposium. Dean Dai Bin said that Yinji Resort allowed him to change the image of traditional Henan, and he was extremely positive about their hard work. He believed that relying on Chinese traditional culture to create a distinctive cultural and tourism experience project was the right direction, and the project should be implemented well.

Hu Baosen, Chairman of Central China Real Estate Group, welcomed the delegation led by President Dai Bin for the research and guidance. He introduced the basic situation of the layout of Central China Real Estate's cultural tourism projects in Henan and the beautiful vision for future development. Min Min, Vice President of Central China Real Estate Group and General Manager of Cultural Tourism Company, accompanied them to enjoy the immersive movie and introduced the basic situation of the construction of the film town and its future development direction. President Dai Bin said that projects like the film town require feelings. Only those who really like and are willing to pay can create such a wonderful project. It is an alternative form of cultural display.

On the morning of October 12, at the Zhengzhou Municipal Library, Dean Dai Bin gave a lecture entitled "My Dream of a Well-off Tourism City" to local cultural and tourism system management cadres on the development of urban tourism in the era of comprehensive well-off. He said that in the context of high-quality development of the tourism industry, we must adhere to the people-centered development concept, do a good job in the great article of host-guest sharing, focus on the leisure and entertainment needs of urban and rural residents, plan and build local leisure spaces, and improve public cultural facilities. The market foundation of urban tourism will gradually mature.

Song Liping, Party Secretary of the Department of Culture and Tourism of Henan Province, Huang Qing, Member of the Standing Committee of the Zhengzhou Municipal Party Committee and Minister of Propaganda, Sun Xiaohong, Deputy Mayor of Zhengzhou Municipal People's Government, and Song Jianguo, Party Secretary of the Zhengzhou Municipal Bureau of Culture, Radio, Film and Television and Tourism, attended the event. On the afternoon of the 12th, accompanied by Secretary Song Liping, Deputy Director He Hongbo, and Lu Jiandang, Chairman of Xinzheng Zhuguiyuan Group, and Li Jun, Operation Director of Xinzheng Huangdi Qianguqing, Dean Dai Bin and his party enjoyed the large-scale performance of Huangdi Qianguqing. Dean Dai said that the changes in Zhengzhou, "Hometown Henan", are obvious to all, and highly praised the tourism development of Zhengzhou. He believed that Zhengzhou has a broad basic market and rich cultural and tourism resources. It is necessary to pay attention to the consumption needs of tourists and the basic laws of the tourism market, and focus on the leisure and entertainment needs of urban and rural residents, so that urban and rural residents can have fun and afford it. With the increase of leisure consumption of local residents, tourism investment and project construction will have a high-frequency consumption basis. Hou Pingping, a postdoctoral fellow of the Institute of Industry, and Ma Xiaofen, a research assistant of the Institute of Policy, participated in the survey and symposium.