In 2023, during the May Day holiday, 274 million domestic tourists traveled, generating a domestic tourism revenue of 148.056 billion yuan

During the May Day holiday in 2023, the cultural and tourism industries showed strong recovery momentum, and the national holiday market remained stable and orderly. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips in China reached 274 million, a year-on-year increase of 70.83%, which has recovered to 119.09% of the same period in 2019 on a comparable basis; The domestic tourism revenue reached 148.056 billion yuan, a year-on-year increase of 128.90%, and recovered to 100.66% of the same period in 2019 on a comparable basis. The supply of cultural and tourism products is abundant. During the May Day holiday, the Ministry of Culture and Tourism launched the "5.19 China Tourism Day" themed month activity, introducing various cultural and tourism public welfare measures to benefit the people. Carry out a national cultural and tourism consumption week with the theme of "Spring Blossoms, I Want to Travel" to meet the multi-level consumption needs of everyone during holidays. Public libraries and cultural centers (stations) at all levels across the country will continue to be open for free, actively exploring the creation of new cultural spaces and carrying out various forms of cultural activities such as immersive experiences. About 47500 mass cultural activities such as square dancing, folk singing, and "village evenings" were held nationwide, with approximately 166 million participants. 12800 A-level tourist attractions across the country are open normally, accounting for 86% of the total number of A-level tourist attractions. Except for some provinces in the north due to seasonal reasons, most tourist attractions in most parts of the country have been fully opened. A total of 31100 commercial performances were held nationwide, with box office revenue of 1.519 billion yuan and approximately 8.6549 million viewers. Local governments also increased the supply of holiday culture and tourism products. Beijing held the first museum activity month, Guangdong held 166 key cultural tourism activities, Guizhou Qiannan Libo Zhangjiang Scenic Spot launched a creative exhibition of "national costumes and landscapes", Shanghai's four major memorial halls of the Communist Party of China held an exhibition of "Premier Zhou Enlai", Shanxi Taiyuan and Jinzhong jointly released 12 boutique tourism routes with six themes of "Splendid Taiyuan, Home and Country, Jinzhong", and Hangzhou Hall of Zhejiang Natural Museum opened a live science script tour of "Mountain and Sea Mysteries".

Beneficial measures to support cultural and tourism consumption. Various regions have launched a series of cultural and tourism activities to benefit the people in conjunction with the "5.19 China Tourism Day" theme month event, implementing measures such as reducing or discounting scenic spot tickets and issuing cultural and tourism consumption vouchers. Jiangsu Province launched the "Su Xin Consumption · Summer Nightlife" summer shopping festival, distributing 170 million yuan of consumer vouchers and 55 million yuan of digital RMB red envelopes. Chongqing hosts the 8th Chongqing Cultural Tourism Consumer Season and collaborates with platforms to launch cultural and tourism consumption vouchers. At the same time, various regions are actively creating new spaces for a beautiful life shared by both hosts and guests, enhancing tourists' satisfaction and sense of gain. Zibo, Shandong Province has launched preferential measures such as barbecue trains and free parking to attract tourists to visit. The Badaling Great Wall Scenic Area in Beijing has taken measures such as early opening and regular opening of the Great Wall at night to welcome the peak of passenger flow. Mount Wuyi, Fujian Province, has assigned more personnel to guide the order in various scenic spots, strengthened the dispatching management of sightseeing buses, and optimized the travel experience of tourists. Popular cities such as Suzhou, Zhengzhou, Shanghai, Beijing, Chengdu, and Chongqing have also shown their skills in retaining tourists by offering warm services such as allowing local citizens to make way for bridges, configuring power banks at check-in points, extending the closing time of rail transit, luggage storage cabinets, volunteer service kiosks, etc., allowing tourists to fully experience the beauty of holiday travel. The integration of culture and tourism is more evident. During the "May Day" holiday, cultural exhibitions, cultural performances, and national fashion and national fashion became new trends in tourism. "Travel performances", "travel exhibitions", and "travel brush museums" were favored by the market. Various regions successively launched activities such as exhibition style socializing, national style Han suits, cooking tea in a furnace, and music gatherings. Hotel bookings around concerts and music festivals increased year on year, and the spillover effect of tourism on surrounding consumption scenes became more obvious. The popularity of cultural landmarks such as the National Museum of China and Dunhuang Museum remains undiminished. The tickets for Yantai Midi Music Festival and Beijing Strawberry Music Festival are basically sold out. Lijiang holds a Simple Holiday Life Festival to create a new model of "music, culture, and tourism lifestyle". Mount Wuyi launched 10 boutique tourist routes, including the archaeological exploration line of Minyue King City National Archaeological Heritage Park. Harbin Polar Park has attracted over 1000 elementary school students to participate in immersive ocean classes. The Chengdu Immersive Giant Panda Volunteer Study Experience, Sanxingdui Archaeological Study, Sichuan Opera Face Changing Intangible Cultural Heritage Study, Qingdao Marine Military Exhibition Hall Patriotic Study, Tianjin Ocean Museum Science Popularization Study, Xixi Wetland Agriculture Study and other projects are rich and colorful. Cross provincial medium to long distance travel, peripheral travel, and high-level operation of hot scenic spots. During the May Day holiday, the number of tourists traveling across the country exceeded the same period in 2019, with travel distance and consumption activity reaching historic highs. The travel radius and destination recreational radius of tourists both increased, and the popularity of cross city and inter provincial tours over 300 kilometers significantly increased. Traditional hot tourist destinations in China, such as Beijing, Hangzhou, Dali, and Xiamen, continue to gain popularity. Internet famous cities like Chongqing, Changsha, and Zibo, as well as niche destinations like Changxing and Xianju, are highly sought after. Family entertainment, intangible cultural heritage, leisure vacations, and rural tourism are also favored. According to data monitoring, from 18:00 on April 28th to 6:00 on May 3rd, the nighttime passenger flow in 243 national level nighttime cultural and tourism consumption clusters was 77.686 million, with an average of 63900 people per night in each cluster, an increase of 114.5% compared to the same period in 2022. Among them, the accumulated night passenger flow during the "May Day" holiday in many gathering areas, such as Shanghai Nanjing West Road, Nanjing Qinhuai River Confucius Temple Area, Tai'an Mount Taishan Xiucheng, Changsha Wuyi Business District, Chengdu Chunxi Road Dacifang, Nanning Three Streets and Two Alleys, and Xi'an City Wall Scenic Area, has exceeded 1 million person times.

Source: Voice of Culture and Tourism