In 2023, 106 million domestic tourists will travel during the Loong Boat Festival holiday, and the domestic tourism revenue will be 37.31 billion yuan

During the Loong Boat Festival holiday in 2023, the culture and tourism industry will recover strongly, and the national holiday market will be safe, stable and orderly in general. According to the comprehensive calculation by the Data Center of the Ministry of Culture and Tourism, there were 106 million domestic tourism trips nationwide, a year-on-year increase of 32.3%, which has recovered to 112.8% of the same period in 2019 on a comparable basis; Realize domestic tourism revenue of 37.31 billion yuan, a year-on-year increase of 44.5%, and recover to 94.9% of the same period in 2019 on a comparable basis. The supply of cultural and tourism products is abundant. The national cultural and tourism system enriches the supply of cultural and tourism products and services, deepens the connotation and atmosphere of festivals. The Ministry of Culture and Tourism has launched special tourism promotion activities such as "Traveling with the Seasons in China", "City Tour Notes", and "My Hometown Has Treasures". It has also carried out creative tourism promotion for the "24 Solar Terms" such as the Beginning of Summer and Dragon Boat Festival. In conjunction with online media platforms, it has increased the promotion of tourism leisure activities, cultural and folk activities, and measures to benefit the people during the Dragon Boat Festival period. It has also joined forces with online tourism platforms to increase the supply of "Enjoy Summer" tourism product routes and continue to create a strong tourism atmosphere. Beijing has coordinated the city's cultural and tourism resources, and jointly launched over 1700 activities with various districts and relevant units; Chongqing launched more than 200 special cultural and tourism activities around the Loong Boat Festival, as well as more than 70 tourist routes and more than 80 measures to benefit the people; The cultural and tourism system in Fujian Province has launched over 230 themed cultural and tourism activities with diverse forms and rich content through a combination of online and offline methods; Inner Mongolia Autonomous Region has launched more than 300 cultural and tourism festivals in eight categories, including cultural and tourism festivals, food experiences, sports events, leisure night economy, cultural and tourism research and learning, mass culture, intangible cultural heritage exhibitions, and Ulan pastoral and cycling performances. Folk cultural activities are diverse and exciting. The integration of intangible cultural heritage, folk customs, and traditional culture into modern cultural life of the masses, and the continuous emergence of new scenes for the deep integration of culture and tourism. Loong Boat racing, eating Zongzi, singing folk songs, appreciating ancient songs in ancient books, intangible cultural heritage and traditional folk activities create a new space for guests and hosts to share. Ganzhou, the Pearl River, Jieyang, Foshan, Dongguan, Yiyang, Yongzhou, Fuzhou and many other places have opened the Loong Boat Festival Loong Boat races; The concentrated exhibition and performance of "Hundred Boats Racing to Welcome Dragon Boat Festival" in Sichuan Province in 2023 will bloom in multiple places; The 2023 China Loong Boat Competition (Fuzhou Station, Fujian) attracted nearly 100000 citizens and tourists to watch the competition on site; The 2023 Dragon Boat Festival Folk Customs Workshop in Haikou City, with the theme of "Writing Chu Ci and Singing the National Style", aims to restore the ancient Dragon Boat Festival scene and immerse citizens in the retro Dragon Boat Festival market life. Various regions have also organically integrated traditional folk customs and folk art into cultural spaces such as museums, art galleries, libraries, theaters, cinemas, etc., enriching new scenes for the deep integration of culture and tourism. According to a special investigation by the Ministry of Culture and Tourism, 87.9% of tourists visit cultural and museum venues, historical and cultural districts, participate in various intangible cultural heritage projects, and attend cultural activities such as music festivals and concerts during holidays. The night economy has become a highlight of the cultural and tourism consumption market during the Dragon Boat Festival holiday. According to a special investigation by the Ministry of Culture and Tourism, the proportion of tourists participating in night tours during the Dragon Boat Festival holiday reached 22.3%, a significant increase of 7.9 percentage points compared to the same period in 2022, due to factors such as high temperatures and the continuous enrichment of destination night tourism products. According to data monitoring, during the Loong Boat Festival, the night passenger flow of 243 national night culture and tourism consumption clusters was 36.253 million person times, with an average of 49.7 million person times per night in each cluster, an increase of 38.8% over the same period in 2022. Among them, the accumulated night passenger flow during the Dragon Boat Festival holiday in many gathering areas, such as Qinhuai River Confucius Temple Area in Nanjing, Mount Taishan Xiucheng in Tai'an, Jianghan Road Pedestrian Street in Wuhan, Wuyi Business District in Changsha, Dacifang on Chunxi Road in Chengdu, three streets and two lanes in Nanning, and Xi'an City Wall Scenic Area, has exceeded 600000 person times. Tap the potential and release the demand for tourism and leisure in segmented markets. During holidays, temperatures generally rise in various parts of China, making summer retreats and health tourism the first choice for many tourists. Yunnan, Xinjiang, Qinghai, Gansu, Inner Mongolia, Guizhou and other places have become popular choices for many young people for self driving and summer vacations due to their pleasant scenery and comfortable climate. Coastal tourist destinations such as Qingdao, Dalian, Qinhuangdao, Yantai, Weihai, and Ningbo have become the first choice for many citizens and tourists to escape the heat and cool off. Camping sites in Shanghai, Beijing, and other places attract a large number of visitors, while water park attractions in Guangzhou, Sanya, and other places are favored by families with children. The holiday coincides with the end of the middle and high school entrance exams and the basic end of summer harvest and planting, resulting in a significant increase in travel demand among students and migrant workers. Many scenic spots in Sichuan have offered preferential measures to students. In Beijing, Henan, Guangdong, Shaanxi and other major scenic spots, hotels, homestays, cultural museums, DIY Zongzi packaging, Dragon Boat Festival science popularization research classes and other rich and colorful research experience. Source | Voice of Culture and Tourism