High-quality development of food tourism | Wang Xuguang: "Born to the sea" - Haichang's new thinking on the integrated development of culture and tourism in Dalian

In order to implement the important speeches and instructions of General Secretary Xi Jinping on culture and tourism, implement the spirit of the National Tourism Development Conference, explore the path of deep integration and development of "food + tourism", help Liaoning Province implement the strategic goal of building a Northeast Asian tourism destination, and promote the steady and long-term development of deep integration of culture and tourism, on May 25, the "High-quality Development of Food Tourism • Northeast Asian Tourism Destination Construction Series of Activities and the Closing Ceremony of Liaoning Province Northeast Asian Food Culture and Tourism Week" co-organized by the China Tourism Research Institute and the Liaoning Provincial Department of Culture and Tourism, and hosted by the Dalian Municipal Bureau of Culture and Tourism and the Dalian Municipal Bureau of Commerce was held in Dalian, Liaoning Province. Wang Xuguang, Chairman of the Board of Directors of Haichang Group, delivered a keynote speech entitled "Born to the Sea" - Haichang's New Thinking on the Integration of Culture and Tourism in Dalian, sharing new thoughts on the integration of culture and tourism in Dalian. Haichang innovatively integrates the characteristics of the Binhai Road, promotes Dalian's food culture, creates a new ecology of culture, tourism and business, and helps the integration of city culture and tourism.

The main contents of the sharing are as follows:

This year, the state encourages the promotion of high-quality development of the tourism industry and accelerates the construction of a strong tourism country. As a typical comprehensive industry, the cultural and tourism industry has the characteristics of wide coverage, strong driving force, and high openness. It has the mature effect of one industry prospering all industries and is an important engine for promoting high-quality development of the local economy.

As Asia's leading theme park operator, Haichang Group has always been committed to promoting the high-quality development of the cultural tourism industry. Haichang Ocean Park's cultural tourism projects are spread across nearly 30 cities including Shanghai, Dalian, Zhengzhou, Sanya, etc., and have received more than 150 million tourists in total. It has completed the layout of major economic circles such as the Bohai Rim, the Yangtze River Delta, Central China, Chengdu and Chongqing, focusing on the national layout and actively exploring overseas expansion, and was listed on the main board of the Hong Kong Stock Exchange in 2014.

Haichang Group started in Dalian. Over the years, Haichang has accumulated profound experience in theme cultural tourism operations, IP operations, and marine culture, providing high-quality IP resources, advanced technological equipment, and professional services for the development of Dalian cultural tourism. Design and supplier teams, as well as high-quality cultural tourism project operation experience, make full use of Dalian's unique marine resources, amplify advantages, connect a series of high-quality tourism projects, and promote the development of Dalian's cultural tourism industry.

Haichang Group has some initiatives and practical experiences to share with you in its cultural tourism projects in Dalian, including integrating resources, creating the Hutan Bay Tourism Resort, implementing the Laohutan Ocean Park upgrade and renovation project, and introducing the first killer whale science show and marine bionic technology experience site in the north. In the "Hutan Fishery Market" Ocean Food Street, with seafood as the core, various local specialty snacks are launched to enrich the taste buds of tourists. In addition, the scene content of the Oriental Water City and European-style buildings is optimized, and cultural festivals are introduced to enhance the sense of participation and experience of tourists.

A coastal road connects a century of Dalian history. On Binhai Road, the existing historical buildings along the road are revitalized, and catering, accommodation, entertainment, exhibition and other business formats are implanted in spots. In the future, with Dalian's tourism and urban development, Dalian seafood local dishes can be selected, N+ local Michelin-starred restaurants can be hatched, and Northeastern China can be assisted. The collision of Asian and European creative cuisine has made Dalian cuisine a new symbol.

Dalian's "39 degrees north latitude marine treasures" are world-leading. A total of 28 national-level marine ranch demonstration areas have been created, covering an area of more than 5 million mu, ranking first among cities in China. For example, sea cucumbers have an annual output of 80,000 tons and an output value of 12 billion yuan, accounting for more than 25% of the country; the main production area of Yakisoba scallops in my country is 160,000 tons, accounting for more than 90% of the country; the annual output of kelp is 150,000 tons, with an output value of 1.3 billion yuan, accounting for more than 95% of the country; Yamato sea urchins, Dalian purple sea urchins, abalone, chlamys farreri, oysters, red-veined snails, variegated clams and other special seafood ingredients.

As for how to promote the development of Dalian's cultural tourism industry, it is also hoped that Dalian can further coordinate resources, unify planning, management and marketing, give full play to the advantages of state-owned capital and private capital, and jointly invest and operate cultural tourism projects through institutional and mechanism innovation to promote the rapid development of Dalian's cultural tourism industry. In the future, with the implementation and operation of more high-quality cultural, sports and tourism projects, Liaoning Province's cultural, sports and tourism industry will usher in a more prosperous development situation.

Author | Wang Xuguang Editor | Liu Xin Source | China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Please indicate the author and source for reprinting