"China Cultural Tourism Development Report 2022-2023" published

Recently, the landmark achievement "China Cultural Tourism Development Report 2022-2023" (hereinafter referred to as the "Report"), organized and compiled by the Cultural Tourism Research Base of the China Tourism Research Institute, was published.

The report is divided into general introduction, market section, industry section, and special topic section. The general section of the report summarizes and reviews the development characteristics of cultural tourism in China in 2023 using three key words: "release", "return", and "differentiation", and provides prospects for the development of cultural tourism in 2024. The development of China's cultural and tourism economy in 2023 has had a profound and extensive impact on boosting the national economy and improving national quality. After Zibo barbecue, Luoyang Hanfu, Guizhou's "Village BA" and "Erbin" phenomena have emerged one after another, with concerts, concerts, and fireworks shows constantly emerging, and tourism development in various regions reaching its peak. At the consumption level, the more expensive the expensive, the cheaper the cheap, and the "K-shaped" consumption pattern of cultural tourism has already formed. Through the rapidly released year of 2023, cultural tourism will gradually move towards "return", that is, return to tourists, return to products, and return to life. Cultural tourism is the reconstruction of daily life, which can be achieved through creative design, content production, technological empowerment, digital expression, and artistic presentation. Returning to life, discovering life, and recreating life, striving to create modern civilization of the Chinese nation, is the rightful meaning of "shaping tourism with culture, highlighting culture with tourism, and promoting the deep integration and development of culture and tourism". The development of cultural and tourism economy in 2024 has fully entered the stage of stock game, and innovation increment will come from new product leadership, scene triggering, channel assistance, and the creation of high-quality content. Faced with a rapidly changing and increasingly unpredictable market, I hope that the future will come from my determination and believe in what I believe. The industry section of the report is divided into 9 chapters, including tourism and entertainment, theme parks, museum tourism, intangible cultural heritage tourism, heritage tourism, rural tourism, tourism and cultural creativity, cultural and tourism towns, and cultural and tourism blocks. In 2023, tourism and performing arts will gradually recover and become one of the most promising cultural tourism fields, presenting new changes in scene, content, and form. Moving, immersive, virtual real combination, and animal performing arts are worth paying attention to, and script and content creation have become key competitive forces. The recovery process of the theme park industry has begun, with a sudden increase in consumer enthusiasm for travel and a recovery in investment confidence. Museum tourism has become popular, with a number of museums such as the new Sanxingdui Museum and the new Yinxu Museum becoming internet celebrities. Museum nights bring fresh experiences, cultural and creative products, and digital collections continue to expand. The exhibition methods of museums have achieved scene based reconstruction. Intangible cultural heritage tourism is highly popular among young tourists. Experiencing intangible cultural heritage skills, exploring the taste of intangible cultural heritage, and watching intangible cultural heritage exhibitions have become the "check-in" choices for tourists' travel. The phenomenon of "prosperous Ding but not prosperous Cai" in heritage tourism is quite prominent, facing significant operational pressure. In the field of rural tourism, the cultural industry empowers rural revitalization and gradually enters the overall pattern of rural revitalization. Governments at all levels actively guide and encourage, consolidate and expand the achievements of poverty alleviation, and effectively connect with rural revitalization. The tourism cultural and creative industry is continuously developing towards digitization, personalization, sustainability, and cross-border integration, providing tourists with richer and more diverse cultural tourism experiences. Cultural and tourism towns may experience "mass closures" and need to shift from the era of traffic to the era of quality. Product iteration has become a new engine for development, and pre operation has become a new consensus. The cultural and tourism district has continued the historical context and distinctive style of the city through "micro transformation" and "micro enhancement", becoming a new space for home and guest sharing, and opening up a leisure mode of "the district is the scenic area, the shops are the scenic spots, the merchants are the actors, the services are the acting skills, the products are the scenes, and the consumption is the life".

The market section of the report focuses on emerging markets, focusing on the analysis of festivals, study tours, night tourism and other fields. Festivals are important carriers of tourism in my country, study tours have become the basic market of tourism in my country, and night cultural tourism consumption is the core engine to promote economic and social development. Online and offline interactive marketing has become an inevitable choice, and high-quality cultural tourism services are still the key competitive magic weapon.

The special report continues to focus on the construction of the Yellow River National Cultural Park, and systematically expounds on the experience and exploration of the key construction area (Henan section) of the Yellow River National Cultural Park and the construction and protection plan of the Yellow River National Cultural Park (Kaifeng section). Henan Province, based on the provincial conditions, attaches great importance to the construction and development of the Yellow River National Cultural Park. Taking the five major engineering projects of protection and inheritance, research and excavation, environmental support, cultural and tourism integration, and digital reproduction as the starting point, focusing on the key periods and key areas in the evolution of Chinese civilization, systematically promote the construction of the Yellow River Cultural Tourism Belt, the internationally renowned archaeological tourism destination, and the Yellow River Cultural Study and Travel Pilot Zone, and strive to create a world-class Yellow River Grand Site Park Corridor and the Yellow River Cultural Museum Community.

Dai Bin, President of the China Tourism Academy, wrote the preface for the report.

Introduction of the creative team:

The report is a landmark achievement of the Cultural Tourism Research Base of China Tourism Academy. The base is a peripheral research institution built by the China Tourism Academy based on Henan University that focuses on the field of cultural tourism. The base currently has more than 30 full-time and part-time staff. It has published more than 100 papers in authoritative journals such as SCI, SSCI, CSSCI, etc., published more than 30 monographs such as "The Ancient Capital on the Yellow River", and compiled and published the "China Cultural Tourism Development Annual Report" for 6 consecutive years. 》, it has undertaken more than 60 major bidding projects of the National Social Science Fund, the National Social Science Fund, the National Natural Science Fund, and provincial and ministerial-level projects, and more than 300 cultural and tourism consulting projects, and has extensive social influence.

Cheng Suiying is the chief expert of the Cultural Tourism Research Base of the China Tourism Academy, a second-level professor, a doctoral supervisor, and a speaker on CCTV's "Lecture Room". His main research directions include national cultural parks and ancient capital cultural tourism.

Peng Hengli is a professor and doctoral supervisor at the Cultural Tourism Research Base of the China Tourism Academy, and also serves as the chairman of the Henan Folk Artists Association. His main research directions: Chinese traditional culture, intangible cultural heritage inheritance and protection.

Xiao Jianyong is deputy director of the Cultural Tourism Research Base of the China Tourism Academy, associate professor, master's tutor, member of the Henan Provincial Cultural and Tourism Industry Think Tank, and member of the 15th Zhengzhou CPPCC. His main research direction is the integration of culture and tourism.

Zhang Ye is an associate professor at the Cultural Tourism Research Base of the China Tourism Academy, a master's supervisor, and the director of the Tourism Management Department. His main research areas include tourism performances and national cultural parks.

Source: Cultural Tourism Research Base of China Tourism Academy

Editor | Liu Xin Source | China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Please indicate the source for reprinting