110 million domestic tourists travel during the Dragon Boat Festival in 2024

During the Dragon Boat Festival holiday in 2024, the national cultural and tourism market was generally stable and orderly. According to the Ministry of Culture and Tourism Data Center, a total of 110 million domestic tourists traveled nationwide, a year-on-year increase of 6.3%; the total expenditure of domestic tourists was 40.35 billion yuan, a year-on-year increase of 8.1%.

During the holidays, various places have launched special activities, new consumption scenarios and people-friendly measures to enrich the cultural and tourism life of the masses. Shaanxi held more than 600 cultural and tourism activities of various types, and launched discounted tickets, special rooms, special food, etc. Shanghai launched 200 activities in eight major sections of "visiting cultural and museums, seeing art exhibitions, appreciating good dramas, listening to songs, coming to the sea for examinations, enjoying aesthetic education, visiting scenic spots, and tasting food fashion". Fujian planned to launch more than 640 regional cultural theme activities and more than 140 people-friendly measures. Inner Mongolia launched products such as "graduation trips related to youth" for students. Dragon boat racing, eating zongzi, singing folk songs, and appreciating ancient songs, the rich cultural connotations of traditional festivals are deeply integrated with tourism development. Dragon boat races were held in Guangdong, Hunan, Zhejiang, Guizhou, Yunnan and other places. Wuhan, Hubei launched a series of cultural and tourism activities called "Roaming Wuhan". Henan allows tourists to experience the charm of traditional culture through immersive scenes such as intangible cultural heritage performances and Dragon Boat Festival customs. Anhui launched products such as situational dramas in Huaxilou and immersive micro-space experience dramas. Jiangsu held the "Water Charm Jiangsu·Enjoy Intangible Cultural Heritage" event. Localities have also organically integrated traditional folk customs and folk art into cultural spaces such as museums, art galleries, libraries, theaters, and cinemas, enriching the new scene of in-depth integration of culture and tourism. A large number of tourists choose to relax or travel locally, and projects such as water-friendly, picking, farming experience, and camping in the suburbs are favored. Cultural venues and commercial blocks have become the main recreational space for tourists. National-level night culture and tourism consumption clusters hold Dragon Boat Festival-themed special activities such as intangible cultural heritage experience and folk markets according to local conditions, and continue to release the vitality of night consumption. Tourists are increasingly preferring to choose flexible and personalized travel methods, and enjoy life in slow-paced travel, in-depth experience, and relaxation. Yunnan, Qinghai, Gansu, Inner Mongolia, Guizhou and other places have become popular choices for young people to travel by car and travel in the summer. "Film and Television + Culture and Tourism" two-way empowerment, the hit TV series "My Altay" has driven the continued popularity of self-driving travel destinations represented by Altay Prefecture in Xinjiang and Nileke County in Yili Prefecture. Beijing Universal Studios, Shanghai Disney Resort, Zhuhai Chimelong Resort and other "ticket + hotel" free travel packages are very popular. Editor | Liu Xin Source | Voice of Culture and Tourism Please indicate the source for reprinting