"China Tourism Accommodation Industry Development Report 2025-2026" has been published and released.

"China Tourism Accommodation Industry Development Report 2025 - 2026" shows that the accommodation industry in China has entered a critical stage of high-quality development. Domestic tourism maintains double-digit growth, but industry performance and investment growth have slowed down. It has entered a period dominated by existing capacity and supplemented by new capacity. State-owned hotel groups have a dominant scale and lead industry consolidation. The industry exhibits five characteristics: AI fully empowers services and operations, OTA extends upstream to the industry chain; integrated business models such as "hotel culture, health, retail" broaden revenue; low-carbon transformation and source reduction have become the main thread of green development; M&A and reorganization are active, and hotel REITs and IPO policies open new channels for asset securitization; local brands focus on Southeast Asia for overseas expansion, and international brands deepen local integration. In the future, the industry will promote anti-monopoly, deleveraging and asset securitization, strengthen talent investment and human-machine collaboration, while it is necessary to streamline management systems, optimize existing assets, and strengthen financial and policy support to promote the continuous improvement and upgrading of the accommodation industry.

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Contribution | Edited by Industry Research Institute | Liu Xin Source | China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Please indicate the source when reusing