2024 Shopping Tourism Industry Development Forum was successfully held

On October 31, 2024, the China Tourism Academy (Data Center of the Ministry of Culture and Tourism) and the Bicester Series jointly held the 2024 Shopping Tourism Industry Development Forum at Bicester Shanghai Shopping Village. The forum was held in the form of opening speeches, keynote speeches, report releases, special dialogues, etc., and was supported by the Shanghai Municipal Bureau of Culture and Tourism, the Shanghai International Tourism Resort Management Committee, the Suzhou Municipal Bureau of Culture, Radio, Film and Tourism, the Shanghai Tourism Industry Association, the Shanghai Pudong New Area Commerce Committee, the Shanghai Pudong New Area Culture, Sports and Tourism Bureau, etc. Leaders from the cultural and tourism departments of Shanghai and Suzhou, as well as partners from internationally renowned travel agencies, online travel platforms, travel groups, hotel groups, airlines, financial institutions and tourism associations, and major news media attended the release and discussion sessions.

Dai Bin, president of the China Tourism Academy, delivered a speech and accepted a group interview. He pointed out that the new tourism space represented by Bicester Shopping Village has awakened the beautiful memories of the classical market of contemporary people and carried the new momentum for the construction of the modern tourism system. World-class tourist destinations should attach great importance to the construction of tourism shopping scenes, promote the high-quality development of shopping tourism, and cultivate more new spaces for a better life that are pleasing to both near and far and shared by hosts and guests. We should attach great importance to the role of commercial forces and market mechanisms, meet new tourism shopping needs with a more open environment, and enrich new forms of shopping tourism.

Mark Israel, Co-Chairman of Value Retail China, said that Bicester Collection is committed to building a shopping tourism destination. In the past ten years of cultivating the Chinese market, it has always maintained its insight into market trends and continuously improved the shopping tourism experience through localization and innovative strategies. It is a great honor for Bicester Shanghai and Bicester Suzhou Shopping Village to become a model case of the "China Shopping Tourism Development Report". Bicester Collection will continue to maintain close cooperation with industry partners such as airlines, hotels, and travel service providers to jointly promote the high-quality development of China's shopping tourism.

Dai Bin, President of the China Tourism Academy, Mark Israel, Co-Chairman of Value Retail China, and leaders of the cultural and tourism departments of Shanghai and Suzhou came to the stage to witness the release of the first China Shopping Tourism Development Report.

During the report release session, Liu Xiangyan, associate researcher at the China Tourism Academy, released the "China Shopping Tourism Development Report" on behalf of the research team (the original report is attached at the end of the article for download). The trend of experiential consumption has gradually shifted the "tourism shopping" that only focused on commodity purchases to "shopping tourism" that regards shopping as an experiential activity. Complex shopping places are gradually developing into independent shopping tourism destinations. Combined with the practical experience of the Bicester series, the report also puts forward development suggestions for the construction of potential shopping tourism destinations.

Wen Qian, Vice President of Guangzhou GZL International Travel Service Co., Ltd., Sun Bowen, Executive Secretary General of Ctrip Research Institute and General Manager of Inbound Tourism, and Wang Zhaolin, Vice President of Mastercard Greater China, conducted in-depth discussions and exchanges on the theme of "Building a High-Quality Chinese Shopping Tourism Destination".

Please scan the QR code below to download the report

Contributor | Shopping Tourism Research Group Editor | Liu Xin Source | China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Please indicate the source for reprinting