The "Third National Tourism Management Postdoctoral Academic Forum" was held in Beijing

Approved by the Ministry of Culture and Tourism, the 3rd National Postdoctoral Academic Forum on Tourism Management was held in Beijing on April 30. The theme of the forum was "Epidemic Response and High-Quality Development of the Tourism Industry". The forum was guided by the Office of the National Postdoctoral Management Committee and the China Postdoctoral Science Foundation, and co-organized by the China Tourism Academy and China Tourism Group Co., Ltd. More than 4,000 representatives from postdoctoral stations in cultural and tourism-related disciplines across the country, as well as local, academic, and industry representatives registered to attend the conference, which was viewed online in a "micro-site + video link" format.

Tang Xiaoyun, Vice President of China Tourism Academy, presided over the opening ceremony of the forum. Qiu Chunlei, Party Secretary of the Overseas Students and Experts Service Center of the Ministry of Human Resources and Social Security and Deputy Secretary-General of the China Postdoctoral Science Foundation, Xu Jin, Deputy Director of the Personnel Department of the Ministry of Culture and Tourism, and Lv Youqing, Director and Deputy Secretary of the Party Committee of China Tourism Group Co., Ltd. attended the forum and delivered speeches.

Qiu Chunlei pointed out in his speech that my country's postdoctoral system has been implemented since 1985, cultivating a large number of high-level innovative talents and achieving a large number of important scientific research results. It has played an important role in building a modern and powerful country, promoting reform and opening up, and socialist modernization. After 35 years of development, the postdoctoral system has become an important system for cultivating high-level innovative young talents in my country, and postdoctoral researchers have become the most active and innovative group of high-level young talents. Since the China Tourism Academy Postdoctoral Research Workstation was approved to be established in August 2013, various work has achieved remarkable results. During the construction process of the workstation, it has closely focused on the central task of serving the development of national cultural undertakings, cultural industry and tourism industry, and continued to strengthen cooperation with Cooperation between enterprises and universities will expand cross-disciplinary, cross-professional and cross-field talent training, and continue to provide high-level talents for the integrated development of culture and tourism. During the special period of epidemic prevention and control, the Third National Postdoctoral Academic Forum was held in the form of an online conference. It was a positive response to the Party Central Committee’s deployment of comprehensively promoting the resumption of production and work, and established an academic exchange platform for postdoctoral fellows in the field of culture and tourism across the country. It brought a rich academic feast.

In his speech, Xu Jin pointed out that since the outbreak of the COVID-19 pandemic, the Ministry of Culture and Tourism has actively planned response measures and successively introduced policies and measures to ensure the safety of people's lives and alleviate the difficulties of cultural and tourism enterprises. Various cultural and tourism research institutions and colleges such as the China Tourism Research Institute have taken the initiative to provide intellectual support in various forms such as providing advisory reports, publishing data, and conducting public welfare training. The China Tourism Research Institute's Tourism Management Postdoctoral Research Station has innovated its form and established a joint postdoctoral mentor in the industry to form a joint production and research training mechanism for postdoctoral training by high-level research institutions and large tourism groups. The Ministry of Culture and Tourism attaches great importance to the construction of a talent team. In recent years, it has actively promoted the training of tourism professionals through project support, training, platform building and other means, and provided talent guarantee and intellectual support for the integrated development of culture and tourism.

As the representative of the organizer, Lv Youqing pointed out in his speech that 2020 is an unusual year for the tourism industry. The sudden outbreak of the COVID-19 epidemic has interrupted the steady development of the tourism industry and brought unprecedented challenges to the tourism industry. China Tourism Group is also facing short-term operating pressure, and its core businesses have all declined sharply compared with the same period last year. Faced with the current predicament, the group attaches great importance to it and conscientiously implements the important instructions of General Secretary Xi Jinping and the decision-making and deployment of the Party Central Committee and the State Council. On the basis of implementing good epidemic prevention and control measures, it has gone all out to organize production self-rescue and business transformation and upgrading. Lv Youqing pointed out that China Tourism Group has carefully studied and judged the mid-term trend of the industry after the epidemic, and believes that domestic tourism will be an important means to expand domestic demand and release consumption potential, and inbound tourism will be difficult to improve in the short term. The demand for niche, customized and personalized tourism consumption will be further expanded. The application of technology in the tourism industry will become more and more extensive. With the acceleration of the promotion of digitalization and intelligence, the cross-border integration of "tourism +" and "+ tourism" is promoting the reconstruction of the industrial structure. Lv Youqing emphasized that China Tourism Group is focusing on medium- and long-term strategic goals, actively optimizing development models, increasing business integration, promoting mixed-ownership reform, expanding internationalization, digital transformation and information construction, and further enhancing the company's core competitiveness and ability to prevent and resolve risks. The response to the normalization of the epidemic and the promotion of high-quality development of the tourism industry is a new topic. China Tourism Group is willing to strengthen cooperation with the political, academic and business circles to jointly analyze new situations and new problems in the development of the tourism industry and explore new methods and new paths.

Yao Jun, General Manager of OCT Group and Co-mentor of Postdoctoral Research Institute of China Tourism Academy, delivered a speech on the theme of "Persisting in High-quality Development to Revitalize the Cultural Tourism Industry". Cheng Daopin, President of Guilin Tourism College, delivered a speech on the theme of "Exploiting the Advantages of University Think Tanks to Promote the Recovery of the Cultural Tourism Industry". Song Ziqian, Director of the Institute of Policy and Science and Education and Chief Strategic Researcher of China Tourism Academy, delivered a speech on the theme of "Science and Technology Leading the High-quality Development of the Tourism Industry in the 14th Five-Year Plan".

In the work exchange session of postdoctoral research stations, Song Lei, deputy director of the China Institute of Art and Technology, delivered a speech on the theme of "Introduction to the Postdoctoral Research Station of the China Institute of Art and Technology". Qiu Hanqin, dean of the School of Tourism and Service of Nankai University, delivered a speech on the theme of "Postdoctoral Teaching Staff and the Development Community of the School". Li Yunpeng, assistant dean of the School of Business Administration of Capital University of Economics and Business, delivered a speech on the theme of "The 'cross-potential' of postdoctoral training".

In the postdoctoral researcher results exchange session, Dr. Han Jinfang, a postdoctoral representative of the China Tourism Research Institute, exchanged results on the theme of "Planning and Construction of National Cultural Parks". Dr. Zhu Haiyan, associate professor of the School of Management of Yulin University, exchanged results on the theme of "Research on the Evolution of China's Provincial Tourism Spatial Structure from a Non-equilibrium Perspective". Dr. Liu Xiangyan from the International Tourism Research Institute of the China Tourism Research Institute exchanged results on the theme of "Evaluation of Urban Tourism Development: A New Explanatory Framework and Chinese Evidence". Associate Professor Ma Ling from the School of Geographical Sciences of Guangzhou University exchanged results on the theme of "Re-understanding of Tourism Functions Facing Human Existence: Based on a Humanistic Perspective".

The afternoon meeting was chaired by Dr. Ma Yiliang, Director of the Statistics and Research Institute of the China Tourism Academy.

The roundtable discussion "Technology Promotes Cultural Tourism Revitalization and High-Quality Integration" was hosted by Dr. Yang Honghao, Director of the Industry Institute of China Tourism Academy. Quan Hua, professor and doctoral supervisor at the School of Convention, Exhibition and Tourism of Shanghai University of International Business and Economics, delivered a keynote speech on “Technology Expands New Space for Cultural and Tourism Integration”. Ni Yangping, general manager of the cultural tourism division of China Everbright Group and secretary of the party committee and chairman of China Youth Travel Group, delivered a keynote speech on "Revitalization Strategies for Cultural Tourism Enterprises in the Post-Epidemic Era". Lin Weici, chairman of Shanghai Xinlianweixun Technology Development Co., Ltd. and deputy to the People's Congress of Shanghai Huangpu District, delivered a keynote speech on "'New Infrastructure' Injects New Momentum into Cultural Tourism Development". Yan Xianliang, director of the Cultural Standards Research Center of the China Institute of Art and Science, Bi Xulong, a researcher at the Central Academy of Culture and Tourism Management, Tao Li, dean, professor and doctoral supervisor of the Capital Tourism Research Institute of Capital Normal University, Tongcheng Wen, vice president of Tongcheng Group Tourism CEO Wang Kai, Chairman of Shandong Jindong Digital Creative Co., Ltd., and Vice Chairman of the VR Branch of China Amusement Park Association Zhou Anbin had an in-depth discussion on the revitalization and high-quality integration of cultural tourism promoted by technology and expressed their respective views.

The roundtable discussion "The Growth of Young Tourism Talents under the Impact of the Epidemic" was hosted by Dr. Yang Jinsong, Director of the International Institute of China Tourism Academy. Dr. Gong Jian, associate professor at Central China Normal University and executive vice president of the Wuhan Branch of the China Tourism Academy, delivered a keynote speech on "The growth of cultural tourism talents on the front lines of anti-epidemic efforts will inject new impetus into destination restoration." Dr. Shen Han, professor of the Department of Tourism at Fudan University, gave a keynote speech on "Curriculum Design Innovation for International Talent Training in Cultural Tourism". Chen Ye, deputy dean, professor and doctoral supervisor of the School of Tourism and Service of Nankai University, Tian Caiyun, professor and director of the Hotel Management Department of the School of Tourism of Beijing Union University, Zhang Jinfu, associate professor of the Department of Tourism and Hotel Management of the School of Management of Xiamen University, Financial Strategy Research of the Chinese Academy of Social Sciences Feng Jun, a postdoctoral fellow at the institute, and Zhao Kuan, a postdoctoral fellow at the China Tourism Academy, conducted an in-depth discussion on the growth of young tourism talents under the influence of the epidemic.

This forum collected outbound research reports, academic papers, monographs and other research results for postdoctoral fellows in cultural and tourism management related disciplines across the country and organized selections, launching the China Tourism Academy Postdoctoral Library Project for the first time. Song Ziqian, chief strategic researcher of China Tourism Academy, announced the list of outstanding postdoctoral achievements of the forum and the list of the first batch of China Tourism Academy postdoctoral library project funding lists.

Dean Dai Bin delivered the closing speech of the forum on the topic of “Tourism Research: Academics on This Side and Thoughts on the Other Side”.