China Tourism Group Development Report 2016

China Tourism Group Development Report 2016

catalogue

Part 1: Development Report of China Tourism Group in 2016

Chapter 1: The era of big data has arrived

1、 From data to big data

1、 Big data drives economic, social, and political changes

3、 Big data welcomes a wave of scientific research and public opinion dissemination

4、 National strategy promotes the development of big data industry

Chapter 2: Big Data Becomes the Fundamental Direction of Enterprise Competition in the New Era

1、 The diversification of tourism demand requires enterprises to conduct more targeted market analysis

2、 The pan tourism of product supply requires enterprises to rely on data to accelerate resource integration

3、 The application and openness of government big data provide opportunities for innovative development of enterprises

4、 The normalization of cross-border operations requires enterprises to make good use of big data to participate in international competition

Chapter 3: Application Foundations in the Age of Big Data

1、 The government continues to invest in laying the foundation for the development of big data applications

2、 Enterprise management and operation provide a data foundation for the development of big data applications

Chapter 4: Enterprise Transformation in the Era of Big Data

1、 Big data drives the emergence of new tourism products

2、 Big data drives the formation of new tourism formats

3、 Big data enables precise marketing for enterprises

4、 Building an Enterprise Ecosystem Based on Big Data

Chapter 5: Tourism Big Data has a heavy responsibility and a long way to go

1、 There is still significant room for improvement in various technological research and development investments

2、 The status of small and medium-sized enterprises as the main body of technology research and development needs to be improved

3、 The research and development of big data in tourism enterprises is still in its infancy

Chapter 6: The Future of Tourism Big Data

1、 Government: Promoting the Openness and Sharing of Big Data

2、 Enterprise: Accelerate the construction of big data development and application system

3、 Various sectors of society actively promote the application and research of industry big data

Part 2: Record of the 2016 China Tourism Development Forum

Roundtable Forum on Big Data and Business Applications

Roundtable Forum 2: Big Data and Travel Services

Part 3: Special Article of the 2016 China Tourism Development Forum

Strategic Concept of China Tourism Group Corporation

Intensify industrial integration, innovate and enhance the operational capabilities of products and consumers

Technological Innovation and Travel Services

International Development of Tourism Enterprise Groups: Insights from Jinjiang International's Exploration and Practice

Strategic Reflections on the Development of China's Tourism Industry

Cross border insights and commercial applications of telecommunications big data

China Youth Travel Service Tourism Big Data Application

Data is the next religion

Add value to the industry

The future of big data, the white light of being a traveler

Value Mining of Tourism Big Data

Rapid market changes, user driven business growth

Appendix: Top 20 China Tourism Groups in 2016

Editorial Board of China Tourism Group Development Report 2016

Director Dai Bin

Editorial board members (in alphabetical order by name)

Dai Bin, Jiang Yiyi, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Puxia, Shao Yan, Yang Honghao

Compilation team for the 2016 Development Report of China Tourism Group

Editor in Chief Dai Bin

Executive Editor Wu Liyun

Writing team: Li Zhongguang, Wu Liyun, Yang Honghao, Hou Xiaoli, Zhan Dongmei, He Qiongfeng, Su Na, Li Mengying, Ke Zengjie, Deng Tao