Report on the Development of China's Tourism Accommodation Industry in 2019

China Tourism Accommodation Industry Development Report 2019

catalogue

Chapter 1: High Quality Development is the Only Way Forward

1、 The accommodation industry is basically synchronized with macroeconomic development

2、 High quality development is necessary to solve the contradictions of unbalanced and insufficient development

3、 High quality development is necessary to enhance industry competitiveness

4、 High quality development is necessary to serve the national strategy

5、 High quality development goals for the accommodation industry

Chapter 2: Transformation of Development Dynamics in the Accommodation Industry

1、 Innovation space value

2、 Drive industry growth with dual wheels of industrial operation and capital operation

3、 Empowering Development with Technology to Improve Quality

4、 Balancing human services and AI applications

5、 Enhancing the Value of Culture for Industry Development

6、 Give full play to the role of entrepreneurs and promote entrepreneurial spirit

7、 Exploring the Value of Accommodation Industry Data

Chapter 3: Consumer Upgrading Forces High Quality Development

1、 Domestic tourists are the main consumer force

2、 Consumption Upgrade and Stratification: Ratchet Effect and Circling

3、 Consumer stratification needs to match differentiated supply

4、 The downward trend of the market is gradually emerging

5、 New consumption drives new business models

Chapter 4 Supply side Reform Promotes High quality Development

1、 Industry competition drives

2、 Hotel integration promotion

3、 Collaboration between local and international hotels

4、 Promoting industrial integration

5、 Upgrading and iterating accommodation formats

6、 Promote the development and innovation of the group through internationalization

Chapter 5 Quality Demands of Accommodation Stakeholders

1、 Promote industrial development with industrial cluster thinking

2、 Hotel brand owner: cherish the brand, strictly control quality

3、 Intermediary OTA: Oligopoly Monopoly and Disruptive Innovation

4、 Hotel owners have also begun to pay attention to quality

Chapter 6 Service Quality: Do not do small things for the sake of goodness

1、 Service quality is the eternal pursuit of accommodation enterprises

2、 Invisible "and" visible "are equally important. 3. Green environmental protection has become a bottom line requirement. 4. Putting people first: providing convenience and intimate services. 5. Valuing key touchpoints and critical moments of service. 6. Hotel services: requiring craftsmanship. Chapter 7: The role of government in high-quality development. 1. Administrative authorities: creating a de facto absence

2、 Clarify the administrative authority of the Ministry of Culture and Tourism over the accommodation industry

3、 Create a fair business environment

4、 Optimize standards and strictly supervise

Editorial Committee of the 2019 Report on the Development of China's Tourism Accommodation Industry

Director Dai Bin, Dean, Professor, and Ph.D. of China Tourism Research Institute

Editorial board members (arranged in alphabetical order by name)

He Qiongfeng, Li Zhongguang, Ma Yiliang, Song Ziqian, Tang Xiaoyun, Wu Fenglin, Wu Pu, Yang Honghao, Yang Jinsong

Compilation team for the 2019 Report on the Development of China's Tourism Accommodation Industry

Editor in Chief Yang Honghao, Director and Associate Researcher of the Industry Research Institute of China Tourism Research Institute

member

Li Zhongguang, Zhan Dongmei, Zhang Yang, Zhao Yijing, Yang Defeng, Li Bowen, Zhao Lei, Pan Xiaoqi, Chen Gang, Li Ning, Li Rui