China Tourism Scenic Spot Development Report 2019

China Tourism Scenic Spot Development Report 2019

Table of contents:

Chapter 1 Current Scenic Spot Development and Future Trends

1. Development status: Sightseeing tours are on the rise again, cultural scenic spots continue to heat up, and night tours are gaining momentum

2. Future Trends: Targeting sightseeing, tourists, and daily life, building a space shared by hosts and guests

Chapter 2 Investment in Scenic Spots: Highlighting Cultural Characteristics, from High-Quality Resources to High-Quality Projects and High-Quality IP

1. Investment status quo: Funds have obvious integration of culture and tourism, and investment is particularly focused on scenic spots companies with mature IP

2. Listed companies in traditional mountain scenic spots: bleak performance, striving to find new space

3. Analysis of listed companies in scenic spots: overall positive, but some areas are worrying

Chapter 3 Analysis of scenic spot prosperity index: small fluctuations, overall steady progress

1. Industry Performance Evaluation

2. Enterprise Performance Evaluation

3. Enterprise Management Index Evaluation

Chapter 4 Scenic spot consumption demand and service quality evaluation: pursuit of higher quality scenic spot experience 1. Characteristics and consumption preferences of scenic spot tourists

2. Tourists’ evaluation of the service quality of scenic spots

Chapter 5 Scenic Area Related Policies and Laws and Regulations

1. The State Council issued the "Guiding Opinions on Promoting the Development of All-Area Tourism"

2. The Ministry of Culture and Tourism and the Ministry of Finance issued the Guiding Opinions on Promoting the Government-Social Capital Cooperation Model in the Tourism Sector

3. The Ministry of Culture and Tourism issued the Guiding Opinions on Implementing the Tourism Service Quality Improvement Plan

4. Central Document No. 1: Vigorously develop leisure agriculture and rural tourism

5. The government work report mentioned culture and tourism in many places, and the prospects of the scenic spot industry are optimistic

6. NDRC: This year, we will promote a greater reduction in ticket prices for key state-owned scenic spots

7. Four departments jointly issued a document: Support the development of "Internet + Tourism" in deeply impoverished areas

8. Two ministries: Carry out the construction of a national list of key rural tourism villages

Chapter 6 Suggestions for scenic spot development: attach importance to theory guiding practice

1. Cultural and tourism integration is a great cause

2. The Two Mountains Theory is the Banner

3. Global tourism is the way forward

Chapter 7 Scenic Spot Development Path and Case Analysis

1. Jinyun Xiandu Scenic Area

2. Moganshan International Tourism Resort

3. Liangzhu Ancient City Ruins Park

4. Yan'an Revolutionary Memorial Site "China Tourism Scenic Spot Development Report (2019)" Editorial Committee

Director Dai Bin

Deputy Directors Li Zhongguang Tang Xiaoyun

Editorial Board (in alphabetical order)

Dai Bin He Qiongfeng Li Zhongguang Ma Yiliang Song Ziqian Tang Xiaoyun Wu Fenglin Wu Pu Xu Ting Yang Honghao Yang Jinsong

Editorial Department of China Tourism Scenic Spots Development Report (2019)

Editor-in-Chief: Zhan Dongmei

Members: Ru Yi, Liu Wansong, Qin Fen, Wu Jiayao, Gu Shisong, Zhou Yongzhen, Wang Yingying, Zhao Yihong, Li Feng, Yu Xinyan, Yu Xiaobai