What kind of academic promotion do we need—— Speech at the Theme Party Day Commemorating the 96th Anniversary of the Founding of the Communist Party of China and the Mobilization Meeting for the "Acad

Comrades, since the day of its establishment, the research institute has incorporated academic promotion into its overall development strategy system. With the approval of the National Tourism Administration, a specialized department has been established to coordinate and manage this work, which is the first of its kind among similar institutions. In the past nine years, significant achievements have been made in the party building, scientific research, talent cultivation, and social services of research institutes and data centers, as well as the gradual formation of a unique academic promotion system. Here, we would like to express our gratitude to all the cadres and staff of the college, especially the comrades in the Academic Promotion Department, for their strong support and hard work. Below, on behalf of the Party branch and the administration of the institute, I would like to share some opinions on the goals, policies, and strategies of academic promotion work in the current and future periods for comrades to discuss. 1、 Academic promotion should serve the founding purpose and strategic goals of the institution. Theory is the precursor to practice, and ideology is the source of strength. To achieve sustainable development and growth, whether it's a country, a political party, or a unit, one must have their own vision and specific historical goals. As the first complete and systematic exposition of the principles of scientific communism, and also marking the birth of Marxism, the great work "Communist Manifesto" clearly declares that communism has become an irresistible historical trend, openly declaring that "Communists disdain to conceal their views and intentions. They openly declare that their goal can only be achieved by violently overthrowing all existing social systems. The realization of this great goal requires' all proletarians of the world, unite '. Since the founding day, the CPC has had its own program and constitution, both the highest program and the lowest program. In the 96 year struggle and development process, especially when the Party and the country face major historical turning points, it is necessary to scientifically analyze the situation through central documents, special meetings, leaders' writings and speeches, put forward proposals for the future period, and thus consolidate the will of the entire Party. This is true of The CPC and CPC People, On the Lasting War, On the Ten Major Relations, Resolutions on Some Major Historical Issues Since the Founding of the Party, and Resolutions of the Third Plenary Session of the Eleventh Central Committee. Without these overarching ideological constructions and systematic and in-depth propaganda and implementation, there would be no greatest theoretical consensus for the entire party, army, and society to strive for the two Chinese dreams. The Party Group of the National Tourism Administration has put forward a new strategy for tourism management in the new era, starting from the new era of mass tourism and the new direction of comprehensive tourism. The five major goals of "civilization, orderliness, safety, convenience, and national prosperity" guide the reform, innovation, and development of the tourism industry. Under the guidance of the "515 Strategy", significant achievements have been made in various aspects of global tourism, toilet revolution, tourism diplomacy, tourism+, civilized tourism, market governance, and data center construction. The contribution and international influence of tourism to economic and social development have made significant progress. The series of publications currently being compiled, including "Contemporary Tourism (First Edition)", "Encyclopedia of Chinese and Foreign Tourism", "Voice of China Tourism", "Reference for Tourism Diplomacy", "China Tourism Big Data", etc., also bear the important responsibility of constructing and promoting the theory of Chinese characteristic tourism development. So what are the visions and goals of the China Tourism Research Institute and the National Tourism Administration Data Center? If we don't clarify this issue, we won't be able to explain who we are, what we want to do, and how we plan to do it to the tourism academic community, tourism business community, and broader international and domestic related groups. We won't be able to gain the understanding, let alone respect, of our work partners, partner organizations, and even competitors. As early as the early stage of construction, under the leadership of Deputy Director Du Jiang, the leadership collective of the institute drafted the articles of association and development plan, which were submitted to the Party Group of the National Tourism Administration for approval before being implemented. Around the strategic positioning of "government think tank, industry think tank, and academic highland", the research institute determines a work theme every year, proposing phased goals and work strategies from disciplines construction, academic achievements, talent cultivation, social services, internationalization, data centers, and other aspects. Over the years, the image of the research institute has become increasingly clear: under the leadership of the Party Group of the National Tourism Administration, it is an academic professional think tank serving tourism related public policies and medium - to long-term development strategies; Facing the practical needs of the tourism market and industry, promoting the entrepreneurial and innovative ideas of the tourism business community; Unite and lead the academic community, build a tourism development theory with Chinese characteristics, and condense the common values of the world tourism industry into a high-end platform. The research institute has clearly defined these development positions and corresponding measures in the "13th Five Year Plan" development plan. It is guided by the national "13th Five Year Plan" outline, the construction of a new type of think tank with Chinese characteristics, and the "13th Five Year Plan" development plan for the tourism industry. It absorbs the new functional positioning, development goals, and thematic support from the Central Compilation and Translation Office, unites and leads the national academic community to carry out theoretical research on the development and practical innovation of tourism in China, and steadily builds a new type of think tank with Chinese characteristics in the field of tourism. According to central documents and international experience, high-end think tanks must be physical institutions. That is to say, a legal entity that has been officially approved or registered, a sound governance structure, a sound organizational system, human resources, and financial security are essential elements, otherwise it is a self proclaimed "think tank". Public policies and think tank products aimed at party committees and governments at all levels must have strategic orientation, rather than simply writing a few academic papers, making a few plans, or writing several explanatory articles around policies that have already been introduced. High quality think tank achievements must withstand the test of time, have a long-term theoretical and practical accumulation of academic teams, as well as logical reasoning and necessary data support. They cannot come out of nowhere, otherwise it will be deceiving leaders, showing off intelligence, and hiding private information. In short, we must adhere to the principle of "serious institutions, serious people, doing serious things", and be renowned and upright in our studies. With this ideal and belief, coupled with down-to-earth dedication and long-term perseverance, one will not be complacent about temporary achievements, nor will they be frustrated and unable to extricate themselves due to misunderstandings from a few people. I remember in the autumn of 2008, during the collective study of the Party Group Central Group of the National Tourism Administration, we formally proposed the concept of "mass tourism", which was not widely accepted at the time. Later, through "Tourism Reference", academic papers, special reports, and conference speeches, the scientific validity of the theory was repeatedly verified, and its theoretical connotation and practical value were widely promoted. In 2016, Premier Li Keqiang delivered the Government Work Report on behalf of the State Council, which clearly stated the need to "embrace a new era of mass tourism". The viewpoints put forward by projects such as tourism economic monitoring and early warning, tourist satisfaction surveys, etc., such as "tourism rights", "host guest sharing", "life above landscape", and "disappearance and reconstruction of industrial boundaries", have also been accepted and put into practice by more and more people in the fields of politics, business, academia, and research. Looking back at the path we have taken over the years, there are indeed some lessons that can be summarized, especially in the relationship between ideological construction, theoretical research, and think tank products, as well as the interaction between achievement construction and academic promotion. It has been proven that channels and circles are certainly important. Leaders do not know you, do not trust you, peers do not recognize you, do not help you, and many things are difficult to accomplish in the short term. But this channel and circle, especially the personal relationships within the informal institutional framework, are not omnipotent, let alone unique. In the vast majority of cases, once you have the strength, you naturally enter the circle you should be in. On the contrary, if one's virtue is not worthy, even if they enter, they will come out, just like the popular internet saying: You are not a genius yourself, knowing many geniuses is useless. What is a cowman? Is it talent? I have said before that talent is the least important aspect of the tourism industry. From what I see now, whether it's a circle or not, it doesn't matter. What is important is whether our ideas can represent the direction of this era, whether our efforts and sacrifices are aimed at allowing the people to "walk more freely on the land" and "more citizens to participate and share with higher quality", whether they are aimed at making "entrepreneurship shine on the stars of tourism" and "tourism changes the world". More importantly, do you genuinely identify with these concepts. If you agree, do you have to devote yourself wholeheartedly to it. If positive answers can be given to these questions, then there is no need to worry about anything, all classics are just the result of time. 2、 Academic promotion should focus on platform and team building. Firstly, it is necessary to make good use of central authoritative institutions such as CCTV, China National Radio, Xinhua News Agency, People's Daily, Economic Daily, and Guangming Daily to highlight their image and spread their voice in the tourism related sections of these media and platforms. National media should embody the will of the country and carry out its mission. To achieve this strategic goal, it is necessary to first complete the major tasks assigned by the central government, and at the same time, it is also necessary to seek news clues and extract news value from rich and diverse industrial and social practices, including tourism. By understanding this, we have found the key to dealing with central media: responding to high-level attention and social concerns with vivid cases, authoritative data, and clear viewpoints. Don't always think about holding a media gathering, a results conference, issuing press releases, internal references, and so on, and you can 'go up to the sky to listen'. If you can't connect to the ground, it's impossible to connect to the antenna. Academic journals and professional media in the field of tourism, such as "Tourism Journal", "Tourism Management", "China Tourism News", and "Tourism TV", are also our key focus because their audience is directly related to tourism, which can effectively convey our voice and cultivate expert teams. For applied research fields such as tourism, becoming an expert first and then a scholar may be a feasible approach. In recent years, comrades Yang Honghao, Wu Liyun, and Zhan Dongmei from the Industry Institute, Song Ziqian and Wu Pu from the Strategy Institute, Jiang Yiyi, Li Chuangxin, and Yang Liqiong from the International Institute, Wu Fenglin and Huang Huang from the Regional Institute, and Ma Yiliang from the Statistics Center have done a great job in this regard. The Research Management Department is currently revising relevant documents to establish the academic achievement orientation required for the development of research institutes and data centers, and to truly implement the General Secretary's requirement of "writing papers on the land of the motherland" and the Bureau's Party Group's requirement of "actively serving government decisions and tourism industry practices with scientific research and think tank achievements". The promotion department is also actively promoting these achievements. In addition to media platforms, we are also adept at utilizing social channels to carry out academic promotion work. Make good use of opportunities such as government suggestions, academic exchanges, thematic research, industry discussions, media interviews, and various speeches to clearly express our position, attitude, and values. Whether conducting academic research or professional think tanks, there is always a need for certain platforms, channels, and carriers. For example, academic achievements need to be published in SSCI academic journals, and think tank achievements need to be "up the mountain", "into the sea", and "up to the sky". That's right, but it's definitely not the whole story, not the initial state, nor the final state, otherwise it would be mechanical materialism rather than dialectics. Two months ago, Professor Qin Yu of Beijing International Studies University published their collection of articles on the WeChat official account "Hotel Scholars" in a book and asked me to write a preface. A few sentences are paraphrased as follows for comrades' reference: In the era without newspapers and the internet, the memorials and texts that reached the heavens and were passed down to future generations may have initially only existed in memorials, treatises, and correspondence, written on the walls of post stations, or perhaps passed down orally among the people. Through the test of time, those great ideas and wonderful words have been recorded and passed down, converging into the common values of humanity, while more contemplation remains in the vast depths of history. It's nothing. The craftsmen of the Terra Cotta Warriors did not leave their names, nor did the designers and builders of the Great Wall and the Forbidden City. We should not only think about singing our own songs on other people's platforms, but also have confidence in cultivating new academic positions and we media publishing platforms in the Internet era. The reason why I am writing these words is because that's how I and the research team think and do it. Many times, the so-called preface is nothing more than pouring the foundation in one's own heart with someone else's wine cup. At no time should we give up our independent control over academic platforms and communication channels. At the beginning of its establishment, we proposed a construction plan for the iconic academic achievement system of "1+8+X". After so many years of persistence, coupled with the quarterly publication of "China Tourism Review" and "China Tourism Big Data", and the bi monthly publication of "Tourism Reference", a highly powerful academic journal group has actually been established. In addition, the official website, official microblog and WeChat official account that we have been focusing on over the years, together with the Research Institute Newsletter and informal social networks submitted internally, has quietly formed a media communication matrix with unique characteristics of tourism think tanks. Don't underestimate these academic promotion sites and public communication platforms, their dissemination coverage and ideological influence are no less than those newspapers and magazines with official publication numbers and traditional distribution channels. During this process, colleagues from various research institutions and academic promotion departments have put in a lot of effort and express their sincere gratitude to you. In fact, the innovative ideas of academic platforms and traditional channels can be more open, especially in practice, without any stereotypes or prejudices. Awards initiated and established by research institutes, such as' Tourism Thinker ', targeting innovation leaders at the forefront of the industry, can also be seen as a platform for academic promotion! Whether it is the Nobel Prize, the National Science and Technology Progress Award, the Excellent Academic Achievement Award of the National Tourism Administration, or other industry and private award projects, they all have their own positions, attitudes, and tendencies. Choosing what kind of Person of the Year award is to promote our values to the industry and society. Since its establishment, Dr. Liang Jianzhang and the Ctrip entrepreneurial team, Mr. Luo Jun and the Tujia entrepreneurial team, Mr. Wang Zhenghua and the Chunqiu entrepreneurial team have successively received awards from us under the name of the Tourism Academic Community. Every year, the award and thank-you speeches become hot topics on the internet. Someone once asked, why write relevant text in classical Chinese? Our answer is that in this era where everything emphasizes meeting needs, someone must do something to pay tribute to classics and pass on the torch. We have always said that without strong tourism enterprises, there will be no future for a tourism powerhouse. In this era of mass tourism and mass entrepreneurship, as leaders of the tourism market, practitioners of tourism ideas, and our fellow travelers, it is not good to use elegant words to establish a monument and call on young people to learn from them? In the process of academic promotion, we should interact with like-minded individuals in a timely manner and focus on cultivating a tourism academic community and a tourism business community. Since ancient times, the greatest obstacle to the growth of academic communities has been the mutual neglect and even harm between literati. The outstanding manifestation is that among peers, whether it is institutions or individuals, one is dissatisfied with the other and always looks at the shortcomings of others. Even if one acknowledges that a certain academic viewpoint or theoretical system constructed by others has its own brilliance, they still have to mutter to themselves, 'Why wasn't it me who proposed it?'. Jealousy and vanity develop to a certain extent, stepping on each other, creating something out of nothing, and slandering each other. If this state is allowed to continue, except for a very small number of gifted individuals, most people may lead to a mediocre path of worrying about slander, fearing ridicule, hesitating, and defending themselves. It's just that occasionally there are those who take the opportunity to rise to power, and their inner purity and calmness have already been broken. Can knowledge be expanded? I don't believe it. Continuing like this will only cause irreversible damage to the construction of contemporary tourism theory and ideology, as well as to the tourism industry of the Party and the country. I hope colleagues from the research institute and data center can learn to appreciate the strengths of their peers, especially other members of the team. If they have good ideas and perspectives, they should learn from their peers and actively help them promote them. Some people may say that this way of dealing with people is not mature enough. It's nothing, just immature. Sometimes, it's not bad to have less of the sourness of literati and more of the affection of Jianghu children. When encountering like-minded people, one can "drink for you with enthusiasm" or even "fight to get drunk and keep you". As long as one sincerely agrees with the principle of 'living up to the times and traveling', and puts in their utmost effort to achieve it, the rest will be evaluated by the world and history. To this end, we will continue to hold the annual China Tourism Science Conference, China Tourism Research Institute Institution Annual Conference, Tourism Statistics and Data Center Construction Annual Work Conference for the tourism academic community, irregular tourism seminars between China and South Korea, China Australia, and China US, China Tourism Industry Development Forum, Summer Tourism Summit, and Aviation Tourism Development Forum for the tourism business community, support strategic cooperation units and industry media to host special conferences, and in the future, there will also be annual meetings of data center cooperation network member units, tourism economy and big data summit, ice and snow tourism seminar, "Welcome China" summit, as well as regular academic achievement press conferences. Next year marks the 10th anniversary of the establishment of the research institute, and we need to focus on planning academic promotion work. These conferences and activities are not held for the sake of organizing meetings or events, but rather a series of works with ideas, scripts, directors, and actors. Through these works, we promote our achievements, scholars, and members of the academic community. A single flower does not make spring, while one hundred flowers in full blossom bring spring to the garden. National level institutions and platforms must have this broad mindedness and courage. 3、 Academic promotion should make the audience feel the impact of promotion, dissemination, and marketing. Whether it's marketing or sales, we first need to have a rational understanding and emotional identification with the content. Tourism research belongs to the realm of science, whether it is natural and engineering sciences such as geography, psychology, architecture, or social sciences such as economics, management, history, sociology, etc., they all start with skepticism and questioning. For example, is the Earth the center of the universe? Will artificial intelligence be the terminator of human civilization? Does traveling more often make people happier? Such questions can keep true scholars up all night and become an inexhaustible driving force for them to "wear and tear" on the path of science, but also to "never regret the widening of their belts". When I visited the University of Chicago, my colleague Professor Tao Wenzhao from the Institute of American Studies at the Chinese Academy of Social Sciences said that every intellectual has a liberal soul in their heart. Perhaps there is also an idealistic elf. The propaganda and promotion departments should and must understand the "uncontrollable concern" of scholars and intellectuals. Otherwise, as some colleagues have said, you will say every day, 'For the country, for the people, for tourism, not to disappoint the times, not to disappoint tourism.' Who would believe it? It's just personal fame and fortune. If the departments responsible for publicity and promotion, especially the comrades in charge of specific operations, do not have "understanding and sympathy" for the producers of think tank industry and academic achievements, that is, researchers, they will not be able to make more people understand that this group of "scholars serving the country have nothing else but a pen like a knife". Only based on genuine understanding, comprehension, and sympathy can our promotional work touch people's hearts. Unlike knowledge that comes purely from practice, research teams have received the highest level of academic expertise from different disciplines

It has been proven that wisdom is always more important than skill, and only those who are clumsy can go further. As long as we adhere to the values of rational choice, never forget our original intention, and forge ahead, we will eventually find opportunities for success.

Author: Dai Bin