Research results of the survey report on Chinese citizens’ overseas travel satisfaction in the first quarter of 2014

On April 10, 2014, the China Tourism Academy released a survey report on Chinese citizens’ satisfaction with overseas travel in the first quarter of 2014 in Beijing. The survey shows that the satisfaction index of Chinese citizens traveling abroad in the first quarter of 2014 was 78.92, which is at the "basic satisfaction" level. 21 of the 22 sample countries reached the "basic satisfaction" level of more than 75 points. 1. Overview of the satisfaction index of Chinese citizens traveling abroad in the first quarter of 2014. The satisfaction index of Chinese citizens traveling abroad in the first quarter of 2014 was 78.92, which is at the "basic satisfaction" level. It is the same as the level of the same period last year (78.07) and the level of the previous quarter (79.06). )same. From the perspective of the composition of the satisfaction index, the on-site satisfaction index of tourists is 78.39, and the satisfaction index of tourists' comments is 80.46. 21 of the 22 sample countries reached the "basic satisfaction" level of more than 75 points. In terms of destination environment, urban construction, urban management, public services and industry services involved in the process of traveling abroad, Chinese citizens were highly satisfied with public services such as destination transportation and destination environment in the first quarter of 2014. Satisfaction with safety guarantees, Chinese services, travel prices and complaint services is low. Among them, the satisfaction indexes of public services, development environment, urban construction, industry services, urban management, prices, and complaint services in the sample countries are 83.09, 82.41, 81.93, 81.67, 81.08, 77.84, and 71.47 from high to low. From the perspective of major exit ports, the satisfaction index from high to low is Harbin, Beijing, Shenzhen, Xi'an, Shanghai, Chengdu, Hangzhou, Chongqing, Shenyang, and Guangzhou. 2. Factors influencing the satisfaction of Chinese citizens traveling abroad in the first quarter of 2014. The satisfaction index of the overall environment of the destination was 82.41. Among them, the satisfaction ranking of each indicator from high to low is popularity, beauty, informatization, and modernization. The satisfaction index of urban construction is 81.93. Among them, the satisfaction ranking of each indicator from high to low is natural ecology, landscaping, air quality, protection of old cities and historical buildings, convenience, sanitation facilities, urban planning, and barrier-free facilities. The satisfaction index of urban management is 81.08. Among them, the satisfaction ranking of each indicator from high to low is folk characteristics, cultural atmosphere, city appearance, citizen image and behavior, construction management, and sense of security (safety and first aid information). The satisfaction index for public services is 83.09. Among them, the satisfaction rankings of each indicator from high to low are self-driving, railway stations, long-distance passenger transportation, airports, agricultural modernization, taxis, industrial tourism, power supply, convenience of bank card swiping, embassy and consulate visa services, walking trails and bicycles roads, Internet coverage, destination country border inspection and customs services, traffic signs, mobile phone signal coverage, water supply and water quality. The satisfaction index of industry services is 81.67. Among them, the satisfaction rankings of each indicator from high to low are foreign travel agencies, foreign tour guides, receipt availability and formality, shopping, culture and entertainment, tourism public services, tourism products and service quality, accommodation, degree of standardization, catering, Chinese Identify information and services, travel prices, complaint handling. 3. Tourist satisfaction of 22 destination countries in the first quarter of 2014. The order of tourist satisfaction from high to low in the sample countries is: New Zealand 83.40, the United States 83.27, Canada 82.55, Australia 82.22, Singapore 82.01, Italy 81.25, Thailand 80.73, and the United Kingdom. 80.51, France 80.47, South Korea 79.50, Germany 79.45, Japan 79.08, Spain 79.06, Philippines 78.03, Russia 77.99, Malaysia 77.47, Brazil 76.72, South Africa 76.49, Cambodia 76.47, Indonesia 76.46, Argentina 76.41, Vietnam 72.90.