The 2015 First Quarter Tourism Economic Analysis and Tourist Satisfaction Survey Report Release Conference was held in Beijing

People's Daily Online Live Streaming Link URL: http://travel.people.com.cn/GB/211392/395154/index.html On April 10th, the press conference for the analysis of tourism economic operation and tourist satisfaction survey report for the first quarter of 2015, hosted by the China Tourism Research Institute and co organized by the People's Daily Online Tourism Channel and Tourism TV, was held in the People's Daily Online studio. Professor Dai Bin, President of China Tourism Research Institute, Jia Zhi, General Manager of Golden Palm Enterprise Beijing Company, Qian Zhen, Deputy General Manager of Qunar.com Strategy, and Associate Researcher Li Zhongguang, Director of Industry Institute, attended the press conference. Representatives from media organizations such as People's Daily, CCTV, China National Radio, China Radio International, China Tourism News, Economic Daily, China News Service, Ta Kung Pao, CCTV.com, China.com, China Tourism Network, Blue Ocean Television, and travel agency magazines also attended the press conference. Dean Dai Bin first delivered a keynote speech on the theme of "prosperity". He stated that in the past quarter, the tourism market has continued to prosper, and tourism consumption has remained strong. He maintains a "relatively optimistic" expectation for the upcoming tourism economy in the second quarter. Due to the increasing participation of ordinary people in tourism interaction and favorable national policies, tourism is becoming the most active field for entrepreneurship and innovation. He pointed out that in the past quarter, in order to promote the prosperity of the tourism market and satisfy tourists, the government has worked hard and tourists have "liked" it. In January, the National Tourism Administration released the new era tourism policy agenda, namely the "515 Strategy", which formed a consensus on the development of tourism in the new era and constructed a new pattern for China's future tourism development. Looking ahead to the future, he said that whether it is the next quarter or the whole year, as long as the consumer demand of the people continues to grow, millions of entrepreneurs and entrepreneurs contribute their talents and efforts, and the government continues to work hard, the development of the tourism industry and the annual goals will definitely be achieved. Subsequently, Dr. Chen Xu from the National Tourism Economy Laboratory of our institute released an analysis of the tourism economy operation in the first quarter of 2015 and a trend forecast report for the first half of the year. The report believes that the fundamentals of tourism economy operation in the first quarter are generally stable, and it is expected that the tourism economy operation in the first half of the year will remain relatively optimistic. It is expected that in the first half of the year, the total number of tourists received nationwide will be 2.06 billion, achieving a tourism revenue of 1.7 trillion yuan. Associate Researcher Li Zhongguang released the report on the first quarter of 2015 national tourist satisfaction survey. The report shows that in the first quarter of 2015, the national tourist satisfaction index was 75.02, stable at the level of "basic satisfaction", with a year-on-year increase of 2.40. As long as the tourism regulatory authorities dare to speak up for tourists and work hard, the market will have confidence and tourists will give timely "likes". Associate Researcher He Qiongfeng from the Industry Institute has released the satisfaction survey report on Chinese citizens' overseas travel for the first quarter of 2015. The report shows that in the first quarter of 2015, the satisfaction index of Chinese citizens' overseas travel was at the "basic satisfaction" level of 76.77, with a slight increase compared to the previous quarter. The satisfaction of tourists on remote routes such as Europe, America, Australia, and New Zealand is relatively high, and the satisfaction of handling complaints from foreign tourists urgently needs to be improved. At the meeting, the People's Daily Online Tourism 3.15 Complaints Platform released the "2015 Q1 Tourism 315 Impact Report". Finally, Mr. Jia Zhi, Ms. Qian Zhen, Associate Researcher Li Zhongguang, and Dr. Ma Yiliang conducted in-depth roundtable discussions around the research results and answered questions from the media and netizens.