Research on the "Zhejiang Model" of Tourism Development

In order to summarize and refine the experience of tourism development in Zhejiang Province, study and formulate the development strategy of Zhejiang Province's tourism industry in the future, promote the sustainable development of Zhejiang Province's tourism industry, and provide reference for the development of the national tourism industry, China Tourism Academy, commissioned by Zhejiang Province, undertook the project "Research on the Zhejiang Model of Tourism Development". This project mainly summarizes and refines the successful experience of Zhejiang Province's tourism development in terms of system and mechanism, industry management, product development, brand marketing, industrial development, regional cooperation, and talent training, clarifies the main connotation, formation mechanism and promotion value of the "Zhejiang Model" of tourism development, and studies the medium- and long-term development trend of Zhejiang Province's tourism industry and plans the development strategy.