Zhou Changqing | Adapting to the trend of consumption upgrading and promoting iterative innovation in the night economy

Approved by the Ministry of Culture and Tourism, the "2020 China Night Economy Forum" jointly hosted by the China Tourism Research Institute, Wuxi Municipal People's Government, and Liangye Technology Group Co., Ltd. was successfully held in Wuxi, Jiangsu Province from October 23rd to 25th. This forum, with the theme of "Digital Economy and Scene Creation", attracted over 500 representatives from more than 40 provinces, autonomous regions, the business community, domestic and foreign experts and scholars, as well as major media organizations across the country.

Zhou Changqing, Deputy Mayor of Wuxi Municipal People's Government, delivered a speech titled "Adapting to the Trend of Consumption Upgrade and Promoting Iterative Innovation of Night Economy". He mentioned that nighttime economy has become an important component of our urban economy, as well as an important carrier for showcasing urban characteristics and vitality, and an important symbol of urban prosperity and development. The central government has proposed to build a new development pattern with domestic circulation as the main focus and domestic and international circulations mutually promoting each other, among which promoting consumption is a very important part. Based on this, there is great potential and space for developing the night economy, which is also a task that Wuxi City will focus on promoting in the next step. With the improvement of people's income level, the increase of leisure time, and the transformation of lifestyle, the consumption subject, form, and mode are also constantly changing. Therefore, consumer market research is a very important perspective for studying the laws of nighttime economic development. Vice Mayor Zhou Changqing pointed out that Wuxi is focusing on exploring local cultural resources, creating core IPs, forming differentiated competitive advantages, and launching high-quality night tour products and services with Wuxi characteristics. Wuxi aims to create a national comprehensive tourism demonstration zone, strengthen the construction of characteristic scenic spots and popular neighborhoods such as Nianhua Bay, Nanchan Temple, Xiaolou Lane, Yuantouzhu, and Huishan Ancient Town, and create a consumption cluster for Wuxi's nighttime culture and tourism, making Wuxi's nighttime more cultural, tasteful, and meaningful. Wuxi actively builds the brand of "Wuxi Night Drunken Beauty", gradually realizing the transformation of scenic areas and blocks into tourist friendly ones, and successively launching night time live performances such as "Canal Four Seasons". The Wuxi Municipal Government actively promotes the innovative development of the night economy by creating night spaces, introducing night policies, and creating night environments. Finally, Vice Mayor Zhou Changqing stated that the government still has a lot to do in the development of the nighttime economy. The nighttime economy is becoming an important part of telling the story of the city and enjoying spiritual and cultural life. We look forward to everyone experiencing a better life in Wuxi's nighttime economy and seeing a confident, inclusive, and open Wuxi. The above content is from the speech excerpt of the "2020 China Night Economic Forum". Scan the QR code below to obtain the speech PPT.