Dai Bin | Tourism complex, life creator

On the afternoon of August 28, the "Let the Bay Area Be Brighter - OCT Shenzhen West Group City Landmark Conference" was held in Shenzhen. Dean Dai Bin was invited to attend and give a keynote speech for the conference. The full text is as follows:

Dear Mr. Yao Jun, General Manager of OCT Group,

Comrades and friends, I am deeply honored to come to OCT Group to inspect and study the cultural tourism and leisure business project group on the special day commemorating the 40th anniversary of the establishment of Shenzhen Special Economic Zone. From "Five Lakes and Four Seas" to Qianhai in the west, I have seen the rise of a modern and civilized city in the Guangdong-Hong Kong-Macao Greater Bay Area, the harmonious coexistence of local citizens and foreign tourists, and the integration and symbiosis of cultural undertakings, cultural industries and tourism. From OCT East to Happy Harbor Seaside Cultural Park, I have seen a tourism enterprise full of vitality and vigor, which promotes and grows together with the stationed city. From Shenzhen to Yunnan, Wuhan, Xi'an, to poverty alleviation projects across the country, I have seen a central enterprise that bears social responsibility, always resonating with the national tourism development strategy, innovating and creating. Shenzhen's tourism development experience and the growth process of OCT Group show that the tourism industry can utilize traditional resources such as nature and humanities to meet the sightseeing and leisure needs of tourists, and can also cultivate new momentum for urban development such as science and technology, culture, and fashion, and create a new space for a better life shared by hosts and guests. The first generation of Shenzhen tourism and leisure products represented by Xiangmi Lake, Yinhu Lake, Donghu Lake, Shiyan Lake, Xili Lake, Shekou Sea World, Xiaomeisha, Shenzhen Bay, Dapeng Bay and other "Five Lakes and Four Seas" are typical representatives of using natural resources such as mountains, seas, forests and lakes to meet the needs of tourism reception. In the 1980s, the Shekou Industrial Zone, which was the first to shout "time is money, efficiency is life", marked the construction purpose of the Shenzhen Special Economic Zone with a market-oriented and professional orientation, and also marked that my country's reform and opening up centered on economic construction had begun on the South China Sea. The city is a complex that carries multiple functions of economy, society, culture and politics. With the advancement of infrastructure construction, it is inevitable that more and more government receptions and commercial activities will be born. Thousands of young people also need a good place to relax and have fun after work. As a city surrounded by mountains and the sea, it is a natural choice to develop parks, hotels and entertainment projects based on the natural environment of mountains and waters. From the perspective of spatial layout, these projects are basically arranged around the suburbs of the city and are kept a certain distance from the main space of production and life. In fact, this is also a witness and epitome of the initial stage of tourism development. Work is work, life is life, and tourism is tourism. The production, life and leisure space of local citizens are independent of the sightseeing and entertainment space of foreign tourists, and they are parallel worlds with very few intersections. In the traditional concept, the labels of tourism enterprises are mainly "natural resource developers" and "foreign tourist service providers", and hotels, scenic spots, tourist buses, travel agencies and tour guides constitute people's entire understanding of the tourism industry. The second-generation tourism and leisure products represented by Window of the World, Splendid China and Happy Valley are innovative samples of cultural creativity to meet the leisure needs of citizens and tourists, and are also market legends that have been imitated but never surpassed. Many people want to learn from Shenzhen and OCT, and think that the tourism development of Shenzhen and OCT is "out of nothing". They don't see that Shenzhen certainly does not have traditional famous mountains and rivers, nor does it have world cultural heritage and national key cultural relics protection units, but Shenzhen has the location advantage of connecting Hong Kong and the mainland, the market advantage supported by huge local leisure demand, and the business environment supported by the rule of law and the endless entrepreneurial innovation momentum. Over the past 40 years, the GDP of Shenzhen Special Economic Zone has increased by 10,000 times. The improvement of urban infrastructure and public services has made this land an international metropolis with both economic vitality and quality of life. Tens of millions of people feel the feelings of home and country here, and enjoy the fireworks of the world. A world shared by hosts and guests is slowly unfolding in front of tourism operators, and the market foundation for tourism innovation and development is becoming more solid. From theaters to vegetable markets, tourists rediscover the beauty of travel; from suburban parks to theme parks, citizens begin to appreciate the beautiful scenery around them and reflect the beauty of daily life. Historical experience shows that tourism can only truly take root in the national economic system and social development pattern as an industry when and only when market players face the actual needs of urban and rural residents and foreign tourists, stimulate stock resources with entrepreneurial spirit and craftsmanship, and create new projects, new content and new products. It is gratifying to see that as a typical enterprise among the top 20 Chinese tourism groups, OCT Group did not simply copy theme parks and follow a normalized development model. Instead, it adhered to the business ideal of "creator of a better life" on the basis of the pioneering "tourism + real estate" business model, continued to promote market innovation and project construction, and built the underlying devices and business support for the high-quality development of the tourism industry. In recent years, based on the systematic study of national strategies, market evolution and corporate resources, OCT has led the innovative development of enterprises with the new strategy of "culture + tourism + new urbanization; tourism + Internet + finance", becoming the only leading enterprise selected into the national "Top 30 Cultural Enterprises" and "Top 20 Tourism Groups". This epidemic has had an unprecedented impact on the tourism industry. The cultural and tourism market players, including OCT, have been under tremendous pressure and challenges. At present, the epidemic prevention and control has achieved significant phased results, and the tourism industry is entering a new stage of full resumption of work and business. With the resumption of inter-provincial tourism business, what I am most worried about is whether the majority of tourists will still follow travel agencies? Will they still go to tourist attractions? Are they still willing to stay in star-rated hotels and homestays? If the traditional development model of "eating dividends from huge crowds of people and collecting tickets for mountains and waters" has not been fundamentally changed, and if the competitiveness and innovation of tourism enterprises cannot be effectively improved, we will not be able to cope with the trend crisis in the primary stage of mass tourism, nor can we effectively grasp the strategic opportunities of well-off tourism. I am very pleased to see that under the overall strategy of the group's cultural and tourism development, whether it is the expansion of pan-tourism product lines such as theme parks, tourism performances, travel services, hotels, urban commercial and leisure complexes, and tourist towns, or the iteration of specific projects and products, they all carry the genes of the contemporary tourism market that are market-oriented rather than resource-oriented, innovative rather than conservative, and open rather than closed. Only when there are more market entities that grow through market competition can the goal of building a strong tourism country become a reality. Comrades and friends, a world-class city must not only have skyscrapers that people look up to, continuously rising GDP, and high-tech that guides the future, but also have infrastructure, public culture and business environment, and a good life that local citizens and foreign tourists can touch and feel. These beautiful and warm life scenes include public culture and infrastructure such as libraries, museums, cultural centers, community green spaces, urban parks, buses, subways, as well as theaters, cinemas, department stores, boutiques, supermarkets, restaurants, bars, cafes, vegetable markets, and other public spaces and business environments, and of course theme parks such as Disney, Universal Studios, Legoland, Happy Valley, and Haichang Ocean Park. From the experience of urban development in the world, cities that can make local citizens feel happy and attract foreign tourists to visit many times must have theme parks supported by high-quality design, projects and services. The contemporary tourism industry has surpassed the traditional space far away from the city and is returning to the overall pattern of economic and social development with a new image of heavy assets, large projects and fashionable landmarks. Large theme parks and outstanding cultural and tourism enterprises have also become an important support for the city's soft power. In this sense, the construction of theme parks and the supporting leisure and entertainment facilities have always been the meaning of building a socialist modern city and meeting the new needs of the people for a better life. As soon as the project promotional video was officially announced, some tourists left messages online, "It is worthy of being the beauty of the harbor. The "Light of the Bay" Ferris wheel is really shocking and eye-catching. I really want to see it turn on the lights." I also want to see it! Excellent cultural and tourism projects will never be separated from the atmosphere of urban development and daily life scenes. On the contrary, they will help each other with urban development as much as possible and coexist with citizens' lives at zero distance. As the central area of ​​Shenzhen City gradually moves westward, Bao'an, located in the core of the Guangdong-Hong Kong-Macao Greater Bay Area, is increasingly coming to the center of the stage. Projects such as the Binhai City Park in the west of OCT Shenzhen are linking urban life and tourism space in this way, and are compatible with cultural, leisure, business, tourism and other functions. Judging from the previous text, pictures and video materials, as well as the impressions of on-site inspections, these project groups that concentrate world-class design teams, construction agencies and operators already have the foundation of world-class standards. In particular, the creation of digital space left a deep impression on me. Today, digitalization is no longer a concept that remains at the forum. It has become the key driving force for the high-quality development of the integration of culture and tourism. We must continue to pay attention to cutting-edge technology and its possible applications in cultural undertakings, cultural industries and tourism. Contemporary technology represented by 5G, big data, artificial intelligence, machine translation and unmanned driving is profoundly changing people's travel methods, reconstructing tourism consumption scenarios, and reshaping the organization of tourism services and business ecology. In this process, it is hoped that the majority of tourism enterprises will implement the concept of tourism development centered on the people, and bring convenient, effective and high-quality innovative results to the market and tourists through the application of science and technology. We also hope that investors, operators and managers will find ways to make technology not only high and hard, but also emotional and warm. In a "fast era" dominated by intelligent systems, the right to "slow speed" should be reserved for the elderly, disabled people and people with mobility impairments who cannot use smart terminals for various reasons. Recently, a text entitled "Sorry, these 250 million people abandoned by QR codes are disappearing..." has swept the screen, causing many people to reflect on the intelligent society. At the seminar on barrier-free tourism development held in Chengdu on China Tourism Day last year, I said: The symbol of contemporary tourism has never depended on the strength of serving the strong, but on the warmth of caring for the disadvantaged. Here, I would like to reiterate and encourage everyone. Tourism projects in a well-off society should reflect the inheritance of historical culture, showcase the achievements of socialist modernization, create content, lead life, and carry the Chinese dream of people's happiness. Over the past 40 years of reform and opening up, thanks to the dividends of opening up and the release of national demand, we have achieved the transformation from a country with abundant tourism resources to a country with a large tourism industry, and are moving towards a strong tourism country. Today, when we are about to build a well-off society in an all-round way and embark on a new journey of building a socialist modern country, the tourism industry must seize new opportunities for economic and social development. We should see that the achievements of socialist modernization and the happy life of urban and rural residents that carry the Chinese dream are increasingly becoming new drivers of inbound tourism and national tourism. At the same time, the tourism system and tourism front should also take the initiative to connect with regional development strategies such as the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Greater Bay Area, better serve social development strategies such as new urbanization, new rural construction, and poverty alleviation through tourism, and return to the main battlefield of economic construction with a pioneering, innovative, and enterprising attitude, leading a new trend in social life. This requires us to earnestly study the spirit of documents such as the "Opinions on Supporting Shenzhen in Building an Advanced Demonstration Area of ​​Socialism with Chinese Characteristics" and the "Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" issued by the CPC Central Committee and the State Council, and build more host-guest shared tourism complexes under the guidance of the country's "14th Five-Year Plan" tourism development plan, continuously meet people's new expectations for well-off tourism, and continuously promote the high-quality development of cultural and tourism integration.Comrades and friends, I am deeply honored to come to OCT Group to inspect and study the cultural tourism and leisure business project group on the special day commemorating the 40th anniversary of the establishment of Shenzhen Special Economic Zone. From "Five Lakes and Four Seas" to Qianhai in the west, I have seen the rise of a modern and civilized city in the Guangdong-Hong Kong-Macao Greater Bay Area, the harmonious coexistence of local citizens and foreign tourists, and the integration and symbiosis of cultural undertakings, cultural industries and tourism. From OCT East to Happy Harbor Seaside Cultural Park, I have seen a tourism enterprise full of vitality and vigor, which promotes and grows together with the stationed city. From Shenzhen to Yunnan, Wuhan, Xi'an, to poverty alleviation projects across the country, I have seen a central enterprise that bears social responsibility, always resonating with the national tourism development strategy, innovating and creating. Shenzhen's tourism development experience and the growth process of OCT Group show that the tourism industry can utilize traditional resources such as nature and humanities to meet the sightseeing and leisure needs of tourists, and can also cultivate new momentum for urban development such as science and technology, culture, and fashion, and create a new space for a better life shared by hosts and guests. The first generation of Shenzhen tourism and leisure products represented by Xiangmi Lake, Yinhu Lake, Donghu Lake, Shiyan Lake, Xili Lake, Shekou Sea World, Xiaomeisha, Shenzhen Bay, Dapeng Bay and other "Five Lakes and Four Seas" are typical representatives of using natural resources such as mountains, seas, forests and lakes to meet the needs of tourism reception. In the 1980s, the Shekou Industrial Zone, which was the first to shout "time is money, efficiency is life", marked the construction purpose of the Shenzhen Special Economic Zone with a market-oriented and professional orientation, and also marked that my country's reform and opening up centered on economic construction had begun on the South China Sea. The city is a complex that carries multiple functions of economy, society, culture and politics. With the advancement of infrastructure construction, it is inevitable that more and more government receptions and commercial activities will be born. Thousands of young people also need a good place to relax and have fun after work. As a city surrounded by mountains and the sea, it is a natural choice to develop parks, hotels and entertainment projects based on the natural environment of mountains and waters. From the perspective of spatial layout, these projects are basically arranged around the suburbs of the city and are kept a certain distance from the main space of production and life. In fact, this is also a witness and epitome of the initial stage of tourism development. Work is work, life is life, and tourism is tourism. The production, life and leisure space of local citizens are independent of the sightseeing and entertainment space of foreign tourists, and they are parallel worlds with very few intersections. In the traditional concept, the labels of tourism enterprises are mainly "natural resource developers" and "foreign tourist service providers", and hotels, scenic spots, tourist buses, travel agencies and tour guides constitute people's entire understanding of the tourism industry. The second-generation tourism and leisure products represented by Window of the World, Splendid China and Happy Valley are innovative samples of cultural creativity to meet the leisure needs of citizens and tourists, and are also market legends that have been imitated but never surpassed. Many people want to learn from Shenzhen and OCT, and think that the tourism development of Shenzhen and OCT is "out of nothing". They don't see that Shenzhen certainly does not have traditional famous mountains and rivers, nor does it have world cultural heritage and national key cultural relics protection units, but Shenzhen has the location advantage of connecting Hong Kong and the mainland, the market advantage supported by huge local leisure demand, and the business environment supported by the rule of law and the endless entrepreneurial innovation momentum. Over the past 40 years, the GDP of Shenzhen Special Economic Zone has increased by 10,000 times. The improvement of urban infrastructure and public services has made this land an international metropolis with both economic vitality and quality of life. Tens of millions of people feel the feelings of home and country here, and enjoy the fireworks of the world. A world shared by hosts and guests is slowly unfolding in front of tourism operators, and the market foundation for tourism innovation and development is becoming more solid. From theaters to vegetable markets, tourists rediscover the beauty of travel; from suburban parks to theme parks, citizens begin to appreciate the beautiful scenery around them and reflect the beauty of daily life. Historical experience shows that tourism can only truly take root in the national economic system and social development pattern as an industry when and only when market players face the actual needs of urban and rural residents and foreign tourists, stimulate stock resources with entrepreneurial spirit and craftsmanship, and create new projects, new content and new products. It is gratifying to see that as a typical enterprise among the top 20 Chinese tourism groups, OCT Group did not simply copy theme parks and follow a normalized development model. Instead, it adhered to the business ideal of "creator of a better life" on the basis of the pioneering "tourism + real estate" business model, continued to promote market innovation and project construction, and built the underlying devices and business support for the high-quality development of the tourism industry. In recent years, based on the systematic study of national strategies, market evolution and corporate resources, OCT has led the innovative development of enterprises with the new strategy of "culture + tourism + new urbanization; tourism + Internet + finance", becoming the only leading enterprise selected into the national "Top 30 Cultural Enterprises" and "Top 20 Tourism Groups". This epidemic has had an unprecedented impact on the tourism industry. The cultural and tourism market players, including OCT, have been under tremendous pressure and challenges. At present, the epidemic prevention and control has achieved significant phased results, and the tourism industry is entering a new stage of full resumption of work and business. With the resumption of inter-provincial tourism business, what I am most worried about is whether the majority of tourists will still follow travel agencies? Will they still go to tourist attractions? Are they still willing to stay in star-rated hotels and homestays? If the traditional development model of "eating dividends from huge crowds of people and collecting tickets for mountains and waters" has not been fundamentally changed, and if the competitiveness and innovation of tourism enterprises cannot be effectively improved, we will not be able to cope with the trend crisis in the primary stage of mass tourism, nor can we effectively grasp the strategic opportunities of well-off tourism. I am very pleased to see that under the overall strategy of the group's cultural and tourism development, whether it is the expansion of pan-tourism product lines such as theme parks, tourism performances, travel services, hotels, urban commercial and leisure complexes, and tourist towns, or the iteration of specific projects and products, they all carry the genes of the contemporary tourism market that are market-oriented rather than resource-oriented, innovative rather than conservative, and open rather than closed. Only when there are more market entities that grow through market competition can the goal of building a strong tourism country become a reality. Comrades and friends, a world-class city must not only have skyscrapers that people look up to, continuously rising GDP, and high-tech that guides the future, but also have infrastructure, public culture and business environment, and a good life that local citizens and foreign tourists can touch and feel. These beautiful and warm life scenes include public culture and infrastructure such as libraries, museums, cultural centers, community green spaces, urban parks, buses, subways, as well as theaters, cinemas, department stores, boutiques, supermarkets, restaurants, bars, cafes, vegetable markets, and other public spaces and business environments, and of course theme parks such as Disney, Universal Studios, Legoland, Happy Valley, and Haichang Ocean Park. From the experience of urban development in the world, cities that can make local citizens feel happy and attract foreign tourists to visit many times must have theme parks supported by high-quality design, projects and services. The contemporary tourism industry has surpassed the traditional space far away from the city and is returning to the overall pattern of economic and social development with a new image of heavy assets, large projects and fashionable landmarks. Large theme parks and outstanding cultural and tourism enterprises have also become an important support for the city's soft power. In this sense, the construction of theme parks and the supporting leisure and entertainment facilities have always been the meaning of building a socialist modern city and meeting the new needs of the people for a better life. As soon as the project promotional video was officially announced, some tourists left messages online, "It is worthy of being the beauty of the harbor. The "Light of the Bay" Ferris wheel is really shocking and eye-catching. I really want to see it turn on the lights." I also want to see it! Excellent cultural and tourism projects will never be separated from the atmosphere of urban development and daily life scenes. On the contrary, they will help each other with urban development as much as possible and coexist with citizens' lives at zero distance. As the central area of ​​Shenzhen City gradually moves westward, Bao'an, located in the core of the Guangdong-Hong Kong-Macao Greater Bay Area, is increasingly coming to the center of the stage. Projects such as the Binhai City Park in the west of OCT Shenzhen are linking urban life and tourism space in this way, and are compatible with cultural, leisure, business, tourism and other functions. Judging from the previous text, pictures and video materials, as well as the impressions of on-site inspections, these project groups that concentrate world-class design teams, construction agencies and operators already have the foundation of world-class standards. In particular, the creation of digital space left a deep impression on me. Today, digitalization is no longer a concept that remains at the forum. It has become the key driving force for the high-quality development of the integration of culture and tourism. We must continue to pay attention to cutting-edge technology and its possible applications in cultural undertakings, cultural industries and tourism. Contemporary technology represented by 5G, big data, artificial intelligence, machine translation and unmanned driving is profoundly changing people's travel methods, reconstructing tourism consumption scenarios, and reshaping the organization of tourism services and business ecology. In this process, it is hoped that the majority of tourism enterprises will implement the concept of tourism development centered on the people, and bring convenient, effective and high-quality innovative results to the market and tourists through the application of science and technology. We also hope that investors, operators and managers will find ways to make technology not only high and hard, but also emotional and warm. In a "fast era" dominated by intelligent systems, the right to "slow speed" should be reserved for the elderly, disabled people and people with mobility impairments who cannot use smart terminals for various reasons. Recently, a text entitled "Sorry, these 250 million people abandoned by QR codes are disappearing..." has swept the screen, causing many people to reflect on the intelligent society. At the seminar on barrier-free tourism development held in Chengdu on China Tourism Day last year, I said: The symbol of contemporary tourism has never depended on the strength of serving the strong, but on the warmth of caring for the disadvantaged. Here, I would like to reiterate and encourage everyone. Tourism projects in a well-off society should reflect the inheritance of historical culture, showcase the achievements of socialist modernization, create content, lead life, and carry the Chinese dream of people's happiness. Over the past 40 years of reform and opening up, thanks to the dividends of opening up and the release of national demand, we have achieved the transformation from a country with abundant tourism resources to a country with a large tourism industry, and are moving towards a strong tourism country. Today, when we are about to build a well-off society in an all-round way and embark on a new journey of building a socialist modern country, the tourism industry must seize new opportunities for economic and social development. We should see that the achievements of socialist modernization and the happy life of urban and rural residents that carry the Chinese dream are increasingly becoming new drivers of inbound tourism and national tourism. At the same time, the tourism system and tourism front should also take the initiative to connect with regional development strategies such as the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Greater Bay Area, better serve social development strategies such as new urbanization, new rural construction, and poverty alleviation through tourism, and return to the main battlefield of economic construction with a pioneering, innovative, and enterprising attitude, leading a new trend in social life. This requires us to earnestly study the spirit of documents such as the "Opinions on Supporting Shenzhen in Building an Advanced Demonstration Area of ​​Socialism with Chinese Characteristics" and the "Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" issued by the CPC Central Committee and the State Council, and build more host-guest shared tourism complexes under the guidance of the country's "14th Five-Year Plan" tourism development plan, continuously meet people's new expectations for well-off tourism, and continuously promote the high-quality development of cultural and tourism integration.Comrades and friends, I am deeply honored to come to OCT Group to inspect and study the cultural tourism and leisure business project group on the special day commemorating the 40th anniversary of the establishment of Shenzhen Special Economic Zone. From "Five Lakes and Four Seas" to Qianhai in the west, I have seen the rise of a modern and civilized city in the Guangdong-Hong Kong-Macao Greater Bay Area, the harmonious coexistence of local citizens and foreign tourists, and the integration and symbiosis of cultural undertakings, cultural industries and tourism. From OCT East to Happy Harbor Seaside Cultural Park, I have seen a tourism enterprise full of vitality and vigor, which promotes and grows together with the stationed city. From Shenzhen to Yunnan, Wuhan, Xi'an, to poverty alleviation projects across the country, I have seen a central enterprise that bears social responsibility, always resonating with the national tourism development strategy, innovating and creating. Shenzhen's tourism development experience and the growth process of OCT Group show that the tourism industry can utilize traditional resources such as nature and humanities to meet the sightseeing and leisure needs of tourists, and can also cultivate new momentum for urban development such as science and technology, culture, and fashion, and create a new space for a better life shared by hosts and guests. The first generation of Shenzhen tourism and leisure products represented by Xiangmi Lake, Yinhu Lake, Donghu Lake, Shiyan Lake, Xili Lake, Shekou Sea World, Xiaomeisha, Shenzhen Bay, Dapeng Bay and other "Five Lakes and Four Seas" are typical representatives of using natural resources such as mountains, seas, forests and lakes to meet the needs of tourism reception. In the 1980s, the Shekou Industrial Zone, which was the first to shout "time is money, efficiency is life", marked the construction purpose of the Shenzhen Special Economic Zone with a market-oriented and professional orientation, and also marked that my country's reform and opening up centered on economic construction had begun on the South China Sea. The city is a complex that carries multiple functions of economy, society, culture and politics. With the advancement of infrastructure construction, it is inevitable that more and more government receptions and commercial activities will be born. Thousands of young people also need a good place to relax and have fun after work. As a city surrounded by mountains and the sea, it is a natural choice to develop parks, hotels and entertainment projects based on the natural environment of mountains and waters. From the perspective of spatial layout, these projects are basically arranged around the suburbs of the city and are kept a certain distance from the main space of production and life. In fact, this is also a witness and epitome of the initial stage of tourism development. Work is work, life is life, and tourism is tourism. The production, life and leisure space of local citizens are independent of the sightseeing and entertainment space of foreign tourists, and they are parallel worlds with very few intersections. In the traditional concept, the labels of tourism enterprises are mainly "natural resource developers" and "foreign tourist service providers", and hotels, scenic spots, tourist buses, travel agencies and tour guides constitute people's entire understanding of the tourism industry. The second-generation tourism and leisure products represented by Window of the World, Splendid China and Happy Valley are innovative samples of cultural creativity to meet the leisure needs of citizens and tourists, and are also market legends that have been imitated but never surpassed. Many people want to learn from Shenzhen and OCT, and think that the tourism development of Shenzhen and OCT is "out of nothing". They don't see that Shenzhen certainly does not have traditional famous mountains and rivers, nor does it have world cultural heritage and national key cultural relics protection units, but Shenzhen has the location advantage of connecting Hong Kong and the mainland, the market advantage supported by huge local leisure demand, and the business environment supported by the rule of law and the endless entrepreneurial innovation momentum. Over the past 40 years, the GDP of Shenzhen Special Economic Zone has increased by 10,000 times. The improvement of urban infrastructure and public services has made this land an international metropolis with both economic vitality and quality of life. Tens of millions of people feel the feelings of home and country here, and enjoy the fireworks of the world. A world shared by hosts and guests is slowly unfolding in front of tourism operators, and the market foundation for tourism innovation and development is becoming more solid. From theaters to vegetable markets, tourists rediscover the beauty of travel; from suburban parks to theme parks, citizens begin to appreciate the beautiful scenery around them and reflect the beauty of daily life. Historical experience shows that tourism can only truly take root in the national economic system and social development pattern as an industry when and only when market players face the actual needs of urban and rural residents and foreign tourists, stimulate stock resources with entrepreneurial spirit and craftsmanship, and create new projects, new content and new products. It is gratifying to see that as a typical enterprise among the top 20 Chinese tourism groups, OCT Group did not simply copy theme parks and follow a normalized development model. Instead, it adhered to the business ideal of "creator of a better life" on the basis of the pioneering "tourism + real estate" business model, continued to promote market innovation and project construction, and built the underlying devices and business support for the high-quality development of the tourism industry. In recent years, based on the systematic study of national strategies, market evolution and corporate resources, OCT has led the innovative development of enterprises with the new strategy of "culture + tourism + new urbanization; tourism + Internet + finance", becoming the only leading enterprise selected into the national "Top 30 Cultural Enterprises" and "Top 20 Tourism Groups". This epidemic has had an unprecedented impact on the tourism industry. The cultural and tourism market players, including OCT, have been under tremendous pressure and challenges. At present, the epidemic prevention and control has achieved significant phased results, and the tourism industry is entering a new stage of full resumption of work and business. With the resumption of inter-provincial tourism business, what I am most worried about is whether the majority of tourists will still follow travel agencies? Will they still go to tourist attractions? Are they still willing to stay in star-rated hotels and homestays? If the traditional development model of "eating dividends from huge crowds of people and collecting tickets for mountains and waters" has not been fundamentally changed, and if the competitiveness and innovation of tourism enterprises cannot be effectively improved, we will not be able to cope with the trend crisis in the primary stage of mass tourism, nor can we effectively grasp the strategic opportunities of well-off tourism. I am very pleased to see that under the overall strategy of the group's cultural and tourism development, whether it is the expansion of pan-tourism product lines such as theme parks, tourism performances, travel services, hotels, urban commercial and leisure complexes, and tourist towns, or the iteration of specific projects and products, they all carry the genes of the contemporary tourism market that are market-oriented rather than resource-oriented, innovative rather than conservative, and open rather than closed. Only when there are more market entities that grow through market competition can the goal of building a strong tourism country become a reality. Comrades and friends, a world-class city must not only have skyscrapers that people look up to, continuously rising GDP, and high-tech that guides the future, but also have infrastructure, public culture and business environment, and a good life that local citizens and foreign tourists can touch and feel. These beautiful and warm life scenes include public culture and infrastructure such as libraries, museums, cultural centers, community green spaces, urban parks, buses, subways, as well as theaters, cinemas, department stores, boutiques, supermarkets, restaurants, bars, cafes, vegetable markets, and other public spaces and business environments, and of course theme parks such as Disney, Universal Studios, Legoland, Happy Valley, and Haichang Ocean Park. From the experience of urban development in the world, cities that can make local citizens feel happy and attract foreign tourists to visit many times must have theme parks supported by high-quality design, projects and services. The contemporary tourism industry has surpassed the traditional space far away from the city and is returning to the overall pattern of economic and social development with a new image of heavy assets, large projects and fashionable landmarks. Large theme parks and outstanding cultural and tourism enterprises have also become an important support for the city's soft power. In this sense, the construction of theme parks and the supporting leisure and entertainment facilities have always been the meaning of building a socialist modern city and meeting the new needs of the people for a better life. As soon as the project promotional video was officially announced, some tourists left messages online, "It is worthy of being the beauty of the harbor. The "Light of the Bay" Ferris wheel is really shocking and eye-catching. I really want to see it turn on the lights." I also want to see it! Excellent cultural and tourism projects will never be separated from the atmosphere of urban development and daily life scenes. On the contrary, they will help each other with urban development as much as possible and coexist with citizens' lives at zero distance. As the central area of ​​Shenzhen City gradually moves westward, Bao'an, located in the core of the Guangdong-Hong Kong-Macao Greater Bay Area, is increasingly coming to the center of the stage. Projects such as the Binhai City Park in the west of OCT Shenzhen are linking urban life and tourism space in this way, and are compatible with cultural, leisure, business, tourism and other functions. Judging from the previous text, pictures and video materials, as well as the impressions of on-site inspections, these project groups that concentrate world-class design teams, construction agencies and operators already have the foundation of world-class standards. In particular, the creation of digital space left a deep impression on me. Today, digitalization is no longer a concept that remains at the forum. It has become the key driving force for the high-quality development of the integration of culture and tourism. We must continue to pay attention to cutting-edge technology and its possible applications in cultural undertakings, cultural industries and tourism. Contemporary technology represented by 5G, big data, artificial intelligence, machine translation and unmanned driving is profoundly changing people's travel methods, reconstructing tourism consumption scenarios, and reshaping the organization of tourism services and business ecology. In this process, it is hoped that the majority of tourism enterprises will implement the concept of tourism development centered on the people, and bring convenient, effective and high-quality innovative results to the market and tourists through the application of science and technology. We also hope that investors, operators and managers will find ways to make technology not only high and hard, but also emotional and warm. In a "fast era" dominated by intelligent systems, the right to "slow speed" should be reserved for the elderly, disabled people and people with mobility impairments who cannot use smart terminals for various reasons. Recently, a text entitled "Sorry, these 250 million people abandoned by QR codes are disappearing..." has swept the screen, causing many people to reflect on the intelligent society. At the seminar on barrier-free tourism development held in Chengdu on China Tourism Day last year, I said: The symbol of contemporary tourism has never depended on the strength of serving the strong, but on the warmth of caring for the disadvantaged. Here, I would like to reiterate and encourage everyone. Tourism projects in a well-off society should reflect the inheritance of historical culture, showcase the achievements of socialist modernization, create content, lead life, and carry the Chinese dream of people's happiness. Over the past 40 years of reform and opening up, thanks to the dividends of opening up and the release of national demand, we have achieved the transformation from a country with abundant tourism resources to a country with a large tourism industry, and are moving towards a strong tourism country. Today, when we are about to build a well-off society in an all-round way and embark on a new journey of building a socialist modern country, the tourism industry must seize new opportunities for economic and social development. We should see that the achievements of socialist modernization and the happy life of urban and rural residents that carry the Chinese dream are increasingly becoming new drivers of inbound tourism and national tourism. At the same time, the tourism system and tourism front should also take the initiative to connect with regional development strategies such as the Beijing-Tianjin-Hebei region, the Yangtze River Delta, and the Greater Bay Area, better serve social development strategies such as new urbanization, new rural construction, and poverty alleviation through tourism, and return to the main battlefield of economic construction with a pioneering, innovative, and enterprising attitude, leading a new trend in social life. This requires us to earnestly study the spirit of documents such as the "Opinions on Supporting Shenzhen in Building an Advanced Demonstration Area of ​​Socialism with Chinese Characteristics" and the "Outline of the Development Plan for the Guangdong-Hong Kong-Macao Greater Bay Area" issued by the CPC Central Committee and the State Council, and build more host-guest shared tourism complexes under the guidance of the country's "14th Five-Year Plan" tourism development plan, continuously meet people's new expectations for well-off tourism, and continuously promote the high-quality development of cultural and tourism integration.