110 million domestic tourists during the Loong Boat Festival holiday in 2024

During the Loong Boat Festival holiday in 2024, the national culture and tourism market will be generally stable and orderly. According to the data center of the Ministry of Culture and Tourism, the total number of domestic tourism trips in China reached 110 million, a year-on-year increase of 6.3%; The total expenditure of domestic tourists on travel was 40.35 billion yuan, a year-on-year increase of 8.1%.

During the holidays, various regions have launched characteristic activities, new consumption scenarios, and measures to benefit the people, enriching their cultural and tourism life. Shaanxi has held over 600 cultural and tourism events, offering discounted tickets, special rooms, and specialty cuisine. Shanghai has launched 200 activities in eight categories, including "watching cultural and museum exhibitions, art exhibitions, appreciating good dramas, listening to music concerts, coming to Shanghai for exams, enjoying art education, visiting scenic spots, and enjoying food and fashion". Fujian plans to launch over 640 regional cultural themed activities and more than 140 measures to benefit the people. Inner Mongolia has launched products such as "graduation trips related to youth" for student groups. Loong Boat racing, eating Zongzi, singing folk songs and appreciating ancient songs, the strong cultural connotation of traditional festivals is deeply integrated with tourism development. Loong Boat races were held in Guangdong, Hunan, Zhejiang, Guizhou, Yunnan and other places. Wuhan, Hubei Province has launched the "Roaming Wuhan" series of cultural and tourism activities. Henan allows tourists to experience the charm of traditional culture through immersive scenes such as intangible cultural heritage exhibitions and Dragon Boat Festival customs. Anhui has launched products such as situational dramas and immersive micro space experience dramas in flower theater buildings. TESCO Group held the activity of "Water Charm Jiangsu · Tesco Intangible Cultural Heritage". Various regions have also organically integrated traditional folk customs and folk art into cultural spaces such as museums, art galleries, libraries, theaters, cinemas, etc., enriching new scenes for the deep integration of culture and tourism. A large number of tourists choose to relax locally or travel in close proximity, with suburban waterfront, picking, farming experience, camping and other projects favored. Cultural venues and commercial districts have become the main recreational spaces for tourists. National level nighttime cultural and tourism consumption gathering areas will hold Dragon Boat Festival themed and characteristic activities such as intangible cultural heritage experiences and folk markets according to local conditions, continuously releasing the vitality of nighttime consumption. Tourists are increasingly inclined to choose flexible and personalized travel methods, enjoying life through slow paced travel, in-depth experiences, and relaxing leisure. Yunnan, Qinghai, Gansu, Inner Mongolia, Guizhou and other places have become popular choices for young people's self driving and summer vacations. The two-way empowerment of "film and television+cultural tourism" has been driven by the popularity of the TV drama "My Altay", which has continued to heat up self driving travel destinations represented by Altay Prefecture in Xinjiang and Nileke County in Ili Prefecture. The free travel packages of "tickets+hotels" such as Beijing Universal Resort, Shanghai Disneyland Resort, and Zhuhai Chimelong Resort are very popular. Editor in Chief | Source by Liu Xin | Please indicate the source when reposting from the Voice of Culture and Tourism