Dai Bin visits Bicester Village Shanghai and Suzhou Shopping Village

Invited by The Bicester Collection, Dai Bin, President of the China Tourism Academy, recently visited Bicester Shanghai and Suzhou Shopping Villages under the Bicester Collection.

Chief Growth Officer Catherine Edme accompanied Bicester during its inspection of Shanghai and Suzhou Shopping Villages and introduced the company's new retail concept and strategy in China. She said that the scenery along the way is more important than the final destination. If you want to win the favor and recognition of consumers, you must constantly exceed expectations and create localized emotional experiences and unforgettable memories. Bicester is willing to strengthen cooperation with the China Tourism Academy to provide more shopping options for Chinese domestic and inbound tourists.

Mark Israel, co-chairman of Value Retail China, together with the management team, had a special exchange with Dai Bin.

Dai Bin highly praised the new retail concept and business practice of Bicester Shanghai and Suzhou Shopping Village. He said that China's tourism economy has entered a new cycle of prosperity and development. In the face of diversified, personalized and quality consumer demand, it is necessary to introduce new momentum for integration, cultivate new tourism formats, and build new leisure spaces. The China Tourism Academy is willing to strengthen cooperation between the Academy and the Academy in the fields of tourism market research, data reporting, talent exchange, etc., and jointly promote the revitalization of inbound tourism and the high-quality development of the tourism industry.

Editor | Liu Xin Source | China Tourism Academy (Data Center of the Ministry of Culture and Tourism) Please indicate the source for reprinting