888 million domestic trips during the National Day and Mid Autumn Festival holidays in 2025

During the National Day and Mid Autumn Festival holidays in 2025, various regions will launch rich and colorful cultural and tourism products, services, and activities, and the national cultural and tourism market will be generally stable and orderly. According to the data center of the Ministry of Culture and Tourism, during the 8-day National Day and Mid Autumn Festival holiday, 888 million domestic tourists traveled nationwide, an increase of 123 million people compared to the 7-day National Day holiday in 2024; The total cost of domestic travel was 809.06 billion yuan, an increase of 108.189 billion yuan compared to the 7-day National Day holiday in 2024. The combination of National Day and Mid Autumn Festival has led to an increase in market heat. Innovative exhibition methods and experiential activities have been carried out in various red tourism scenic spots, attracting tourists from places such as Jinggangshan in Jiangxi, Yan'an in Shaanxi, Orange Island Head in Changsha, Hunan, and Nanhu in Jiaxing, Zhejiang. Citizens and tourists cultivate their patriotism during their visits. The themes of harvest and Mid Autumn Festival are highly favored. The Huangling Scenic Area in Wuyuan County, Jiangxi Province, has a popular "Sunbathing Autumn Culture Season", and the Shanghai Planetarium has a popular "Moonwalk". The Hubei Provincial Museum and the Shenyang Palace Museum have held special Mid Autumn Night events, and the Changbai Mountain Scenic Area in Jilin Province has launched a "Slow Walking Autumn Appreciation" hiking route. The coordinated development of urban and rural consumption scenarios, the integration of shopping and performances in Changsha commercial district, Hunan, and the "Village Horse" competition linking long table banquets and cultural and creative markets in Sandu Shui Autonomous County, Guizhou. Inbound tourism is experiencing a boom, with an increase in foreign tourists visiting scenic spots such as Chongqing Ciqikou Ancient Town and Xi'an Datang Night City. Cultural and shopping tours are also popular among foreign tourists.

Experience innovative scenarios for integrated development of culture and tourism. The atmosphere of non body examination is full, and the "Hundred Opera Lantern Festival" in Xinanli, Nanjing, Jiangsu, the "Iron Flower Festival" in Tongling, Anhui, and the folk custom of spitting fire in Longmen Ancient Street, Luoyang, Henan are widely popular. The 9th Chinese Opera Culture Week was held in Beijing, where Kunqu Opera, Gan Opera, Qin Opera and other wonderful dramas were staged. The performances and exhibitions during the holiday were brilliant. The "National Freehand brushwork Art Exhibition" of the National Art Museum of China, the dance drama "Yongle Weiyang" of China Oriental Performing Arts Group, and the drama "Thunderstorm" of Beijing People's Art Theatre attracted a large number of audiences. Technology empowers new scenarios and experiences, with Shenzhen Longgang Robot Theme Block, Beijing Yizhuang Robot Theme Restaurant and 4S Store, and Hubei Suizhou Ginkgo Valley Water Curtain Movie, allowing tourists to experience the charm of "cultural and tourism technology".

Measures to benefit and facilitate the people stimulate consumption potential. More than 29000 cultural and tourism events were held nationwide, and over 480 million yuan in consumer subsidies were distributed. The "Beijing Tianjin Hebei Tourism Scenic Area Joint Ticket" promotes the sharing of regional cultural and tourism resources. Government canteens and parking lots in Guangdong, Gansu, Chongqing and other places are open to tourists, while scenic spots such as Laojunshan in Henan and Situ Town in Jincheng, Shanxi offer affordable catering and thoughtful services that make tourists feel warm. The the Mogao Grottoes of Dunhuang in Gansu Province has launched a new generation of digital navigation system. Hangzhou West Lake, Guizhou Huajiang Canyon Bridge and other scenic spots have applied intelligent reservation, congestion warning and other technologies to provide real-time information reference for tourists and improve service efficiency with intelligent management.

Source | Official website of the Ministry of Culture and Tourism

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