Tourism Review is launched! —— Introductory remarks and first issue catalog

Tourism Review, Issue 1, 2025. Managed by the Ministry of Culture and Tourism of the People's Republic of China. Sponsored by China Tourism Academy. Domestic Unified Serial Number CN 10-2013/F. International Standard Serial Number ISSN 2097-5678. Postal Number 80-489. Editorial

With the strong support of the Central Propaganda Department, the first issue of the first volume of Tourism Review, which is supervised by the Ministry of Culture and Tourism and sponsored by the China Tourism Academy, has been officially released. From today, the China Tourism Academy has its own academic journal, and the tourism academic community and the tourism industry have their own theoretical position. On this special day, we fully and systematically publicize the journal's propositions, empathize with those who share the same values, and walk with those who are willing to walk together.

1. Publication Positioning

Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will implement Xi Jinping's cultural thoughts and economic thoughts, implement General Secretary Xi Jinping's important instructions on tourism work, and strive to build Tourism Review into a new highland of tourism theory with broad influence. First, we will adhere to the principles of party spirit and politicians' publishing principles. Timely, comprehensive and systematic publicity and exposition of General Secretary Xi Jinping's instructions on tourism work, the central government's deployment on tourism work, tourism policies and medium- and long-term plans. We will implement the spirit of General Secretary Xi Jinping's speech at the symposium on philosophy and social sciences, gather the strength of the tourism system industry through academic interpretation, form a broad consensus on the integrated development of culture and tourism, and provide the necessary spiritual strength and ideological momentum for improving the modern tourism system, building a tourism power, and promoting high-quality development of the tourism industry. Second, we will emphasize academic research and theoretical innovation. We will unite the national tourism academic community, promote the construction of tourism development theory in the new era with high-level theoretical research results, and strive to build a national tourism development strategy system. We will publish the latest achievements in tourism theory construction, academic research and practical innovation, study typical, innovative and cutting-edge international and domestic tourism development cases, and disseminate new concepts, new formats and new models of tourism development. Whether it is ideological and theoretical construction, academic research, or case review, we must emphasize originality, academic rationality and data support, and steadily build a tourism discipline system, academic system and discourse system with distinct characteristics of the times. Third, we must adhere to the idea of ​​practice to promote the practice of ideas. Focusing on the key, difficult and hot issues of current tourism development, the editorial board collectively discussed and determined the annual theme and quarterly focus, and specifically invited articles from theoretical masters, leading cadres and practitioners in the system and industry. Consciously practice and guide tourism theoretical workers to write papers on the land of the motherland and apply the results to the main battlefield of building a tourism power. Select the best submissions from famous masters in the industry and theory, focus on the final results and interim results of major topics of collective research and joint research, and respond to national strategies and industry requirements in a timely manner. Second, the service objects are the leaders of the cultural and tourism system at all levels, focusing on the leaders of the tourism departments of the people's governments at or above the prefecture and city levels, and the responsible comrades of the departments of policies and regulations, resource development, industrial development, international exchanges, financial statistics, market supervision, etc. They are the backbone of the party and the country's tourism cause, decision makers, and executors. We will listen to their opinions and suggestions in a timely manner and use them as the basis for topic selection. Second, the leaders in charge of the local party committees and governments and the responsible comrades of the propaganda system, including the main leaders of the party committee propaganda department, the leaders in charge and the responsible comrades of the business departments such as policy research, cultural reform, and external propaganda. The leaders in charge of the people's governments at all levels, as well as the responsible comrades of the government components such as finance, development and reform, land, environmental protection, public security, and foreign affairs. Third, teachers, researchers and graduate students of tourism higher education, vocational education and research institutions. The main body is the responsible comrades of tourism colleges, discipline leaders, responsible comrades of research institutions and senior researchers. They are readers and authors. We often listen to their opinions and suggestions through channels such as academic committees, academic communities and conference forums. Fourth, various tourism investment institutions and market operators, including investment companies, fund companies, tourist hotels, tourist homestays, travel agencies, online travel platforms, tourist attractions, resorts, tourism retail, car rental, railways, aviation, water and road transportation and other pan-tourism formats. The focus is on the heads of tourism groups and listed companies, market analysis institutions and strategic R&D personnel. Fifth, overseas tourism agencies, with a focus on embassies and consulates in my country, tourism promotion agencies in major source and destination countries, multinational companies and research institutions that conduct tourism business in China, and tourism agencies and professionals in Hong Kong, Macao and Taiwan. Through policy research, market analysis, case studies and tourist satisfaction evaluation and other research results, we will tell the story of Chinese tourism well and contribute Chinese wisdom and solutions to the prosperity and development of the world's tourism industry. Third, the author group will mainly adopt the commissioning system in the early stage, focusing on the professional leaders of tourism colleges and universities, theoretical masters, leaders in charge of the party committee and government, the main responsible comrades of the publicity and tourism departments, and the leaders of tourism groups and innovative enterprises. On the basis of drawing on the submission and review system of academic journals, we will explore and form the commissioning editing and publishing model of "Tourism Review". First, we will conduct systematic academic interpretation and theoretical construction around General Secretary Xi Jinping's important instructions on tourism work, the party and state's tourism routes, policies and policies, and medium- and long-term tourism development plans. Focus on the project leaders of the Xi Jinping Cultural Thought Research Center, the Xi Jinping Economic Thought Research Center and the major key projects of the National Philosophy and Social Sciences involving the tourism field. Implement the spirit of the National Tourism Development Conference, focus on promoting the construction of national tourism development theory and the preliminary research of the "15th Five-Year Plan" tourism development plan, and form high-level theoretical research results. Second, the tourism academic community has a consensus on the direction of discipline construction and key project leaders. We will focus on leading and forward-looking academic achievements, and strive to achieve the goal of introducing new concepts, forming new topics, and guiding new development. We advocate collective research and collaborative research between industry, academia, and research, emphasize that theories consciously accept the test of practice, and promote the practical application of innovative theories, rather than internal citations in the academic community. Third, encourage tourism theorists, academic communities, and overseas Chinese scholars to conduct professional evaluations and case studies on major issues, hot issues, and theoretical viewpoints related to world tourism. In terms of policies, standards, bilateral and multilateral mechanisms, market exchanges and industrial cooperation, community development, destinations, and market subject evaluations that are related to the direction and foundation of world tourism development, there must be Chinese voices and Chinese propositions. Guided by ideas, based on theories, and supported by data, special comments are made on trending tourism policies and development plans. Fourth, professional researchers are encouraged to conduct in-depth research on major issues in basic tourism theory and discipline construction. What is the role, status and function of tourism in the national governance system? How to build a high-quality tourism statistics and data system? How to develop and innovate the current tourism education, including higher education, vocational education, industry training, and talent training? And so on, are all our focus. We will also consciously accept high-quality free manuscripts, focusing on experts and scholars who have long been at the forefront of teaching and scientific research, and focusing on those theoretical construction results based on reality orientation. All talents can be seen, and all efforts should have results. Fourth, editing and distribution According to the established publication direction and theoretical positioning, as well as the determined readers and author groups, we have hired professionals in the fields of design, editing, proofreading, printing, and distribution, formed a lean and efficient work team, and provided sufficient funding. Including the main colors of the cover, title page, catalog, and text, fonts, font size, line spacing, paper type and weight and other technical specifications, all have been fixed through the corresponding process. It has the tonality of international journals and authoritative journals, and also reflects Chinese characteristics and institutional attributes. To this end, we have selected the best cooperation units to form a new working pattern and new atmosphere of publication with strong alliances and mutual achievements. For the sake of journal quality, we will provide sufficient funding as needed and will never charge authors for publication fees in any form through any channel. In terms of distribution, postal distribution will be the main method, supplemented by targeted free distribution, to achieve full coverage of the main author groups and target reader groups as soon as possible. In terms of publicity and promotion, emphasis is placed on the combination of offline and online. The existing "China Tourism Review" service account and the China Tourism Research Institute publicity matrix will form a closer interaction with the journal and continuously enhance the cluster publicity and promotion advantages of "Tourism Review". This is an era that needs theory and is bound to produce theory. This is an era that needs ideas and is bound to produce ideas. All the colleagues of "Tourism Review" will devote all their talents and efforts to live up to the times and the journey. Editorial Board of this Magazine January 1, 2025Under the guidance of Xi Jinping Thought on Socialism with Chinese Characteristics for a New Era, we will implement Xi Jinping's cultural thoughts and economic thoughts, implement General Secretary Xi Jinping's important instructions on tourism work, and strive to build Tourism Review into a new highland of tourism theory with broad influence. First, we will adhere to the principles of party spirit and politicians' publishing principles. Timely, comprehensive and systematic publicity and exposition of General Secretary Xi Jinping's instructions on tourism work, the central government's deployment on tourism work, tourism policies and medium- and long-term plans. We will implement the spirit of General Secretary Xi Jinping's speech at the symposium on philosophy and social sciences, gather the strength of the tourism system industry through academic interpretation, form a broad consensus on the integrated development of culture and tourism, and provide the necessary spiritual strength and ideological momentum for improving the modern tourism system, building a tourism power, and promoting high-quality development of the tourism industry. Second, we will emphasize academic research and theoretical innovation. We will unite the national tourism academic community, promote the construction of tourism development theory in the new era with high-level theoretical research results, and strive to build a national tourism development strategy system. We will publish the latest achievements in tourism theory construction, academic research and practical innovation, study typical, innovative and cutting-edge international and domestic tourism development cases, and disseminate new concepts, new formats and new models of tourism development. Whether it is ideological and theoretical construction, academic research, or case review, we must emphasize originality, academic rationality and data support, and steadily build a tourism discipline system, academic system and discourse system with distinct characteristics of the times. Third, we must adhere to the idea of ​​practice to promote the practice of ideas. Focusing on the key, difficult and hot issues of current tourism development, the editorial board collectively discussed and determined the annual theme and quarterly focus, and specifically invited articles from theoretical masters, leading cadres and practitioners in the system and industry. Consciously practice and guide tourism theoretical workers to write papers on the land of the motherland and apply the results to the main battlefield of building a tourism power. Select the best submissions from famous masters in the industry and theory, focus on the final results and interim results of major topics of collective research and joint research, and respond to national strategies and industry requirements in a timely manner. Second, the service objects are the leaders of the cultural and tourism system at all levels, focusing on the leaders of the tourism departments of the people's governments at or above the prefecture and city levels, and the responsible comrades of the departments of policies and regulations, resource development, industrial development, international exchanges, financial statistics, market supervision, etc. They are the backbone of the party and the country's tourism cause, decision makers, and executors. We will listen to their opinions and suggestions in a timely manner and use them as the basis for topic selection. Second, the leaders in charge of the local party committees and governments and the responsible comrades of the propaganda system, including the main leaders of the party committee propaganda department, the leaders in charge and the responsible comrades of the business departments such as policy research, cultural reform, and external propaganda. The leaders in charge of the people's governments at all levels, as well as the responsible comrades of the government components such as finance, development and reform, land, environmental protection, public security, and foreign affairs. Third, teachers, researchers and graduate students of tourism higher education, vocational education and research institutions. The main body is the responsible comrades of tourism colleges, discipline leaders, responsible comrades of research institutions and senior researchers. They are readers and authors. We often listen to their opinions and suggestions through channels such as academic committees, academic communities and conference forums. Fourth, various tourism investment institutions and market operators, including investment companies, fund companies, tourist hotels, tourist homestays, travel agencies, online travel platforms, tourist attractions, resorts, tourism retail, car rental, railways, aviation, water and road transportation and other pan-tourism formats. The focus is on the heads of tourism groups and listed companies, market analysis institutions and strategic R&D personnel. Fifth, overseas tourism agencies, with a focus on embassies and consulates in my country, tourism promotion agencies in major source and destination countries, multinational companies and research institutions that conduct tourism business in China, and tourism agencies and professionals in Hong Kong, Macao and Taiwan. Through policy research, market analysis, case studies and tourist satisfaction evaluation and other research results, we will tell the story of Chinese tourism well and contribute Chinese wisdom and solutions to the prosperity and development of the world's tourism industry. Third, the author group will mainly adopt the commissioning system in the early stage, focusing on the professional leaders of tourism colleges and universities, theoretical masters, leaders in charge of the party committee and government, the main responsible comrades of the publicity and tourism departments, and the leaders of tourism groups and innovative enterprises. On the basis of drawing on the submission and review system of academic journals, we will explore and form the commissioning editing and publishing model of "Tourism Review". First, we will conduct systematic academic interpretation and theoretical construction around General Secretary Xi Jinping's important instructions on tourism work, the party and state's tourism routes, policies and policies, and medium- and long-term tourism development plans. Focus on the project leaders of the Xi Jinping Cultural Thought Research Center, the Xi Jinping Economic Thought Research Center and the major key projects of the National Philosophy and Social Sciences involving the tourism field. Implement the spirit of the National Tourism Development Conference, focus on promoting the construction of national tourism development theory and the preliminary research of the "15th Five-Year Plan" tourism development plan, and form high-level theoretical research results. Second, the tourism academic community has a consensus on the direction of discipline construction and key project leaders. We will focus on leading and forward-looking academic achievements, and strive to achieve the goal of introducing new concepts, forming new topics, and guiding new development. We advocate collective research and collaborative research between industry, academia, and research, emphasize that theories consciously accept the test of practice, and promote the practical application of innovative theories, rather than internal citations in the academic community. Third, encourage tourism theorists, academic communities, and overseas Chinese scholars to conduct professional evaluations and case studies on major issues, hot issues, and theoretical viewpoints related to world tourism. In terms of policies, standards, bilateral and multilateral mechanisms, market exchanges and industrial cooperation, community development, destinations, and market subject evaluations that are related to the direction and foundation of world tourism development, there must be Chinese voices and Chinese propositions. Guided by ideas, based on theories, and supported by data, special comments are made on trending tourism policies and development plans. Fourth, professional researchers are encouraged to conduct in-depth research on major issues in basic tourism theory and discipline construction. What is the role, status and function of tourism in the national governance system? How to build a high-quality tourism statistics and data system? How to develop and innovate the current tourism education, including higher education, vocational education, industry training, and talent training? And so on, are all our focus. We will also consciously accept high-quality free manuscripts, focusing on experts and scholars who have long been at the forefront of teaching and scientific research, and focusing on those theoretical construction results based on reality orientation. All talents can be seen, and all efforts should have results. Fourth, editing and distribution According to the established publication direction and theoretical positioning, as well as the determined readers and author groups, we have hired professionals in the fields of design, editing, proofreading, printing, and distribution, formed a lean and efficient work team, and provided sufficient funding. Including the main colors of the cover, title page, catalog, and text, fonts, font size, line spacing, paper type and weight and other technical specifications, all have been fixed through the corresponding process. It has the tonality of international journals and authoritative journals, and also reflects Chinese characteristics and institutional attributes. To this end, we have selected the best cooperation units to form a new working pattern and new atmosphere of publication with strong alliances and mutual achievements. For the sake of journal quality, we will provide sufficient funding as needed and will never charge authors for publication fees in any form through any channel. In terms of distribution, postal distribution will be the main method, supplemented by targeted free distribution, to achieve full coverage of the main author groups and target reader groups as soon as possible. In terms of publicity and promotion, emphasis is placed on the combination of offline and online. The existing "China Tourism Review" service account and the China Tourism Research Institute publicity matrix will form a closer interaction with the journal and continuously enhance the cluster publicity and promotion advantages of "Tourism Review". This is an era that needs theory and is bound to produce theory. This is an era that needs ideas and is bound to produce ideas. All the colleagues of "Tourism Review" will devote all their talents and efforts to live up to the times and the journey. Editorial Board of this Magazine January 1, 2025

Table of Contents 8 Powerful Thought Guide for Tourism Work

——Study General Secretary Xi Jinping’s important remarks on tourism work

/ Luo Shugang

24Build an international tourism consumption center with global influence

Providing a "Hainan Model" to accelerate the construction of a tourism power

/ Xie Jing

38 The new era mission and exploration of large state-owned tourism groups

/ Wang Haimin

54 The Communist Party of China and China’s Tourism Industry

/ Dai Bin Song Ziqian

73 Firmly grasp the "six musts" and accelerate the construction of a world-class tourism enterprise

——Exploration and reflection based on OCT’s tourism business

/ Zhang Zhengao

90 The impact of rural tourism attraction resource characteristics on common prosperity

Obstacle Analysis

/ Bao Jigang Yang Bing

104 Carefully cultivate the “Desert +” cultural tourism IP and explore the construction of an international tourism destination

/ Ma Honghai

117 Help Zhejiang build a strong tourism economy with five "focuses"

——Practical reflections from Zhejiang Tourism Investment Group

/ Lu Xiaoliang

133 Implement the “China Tourism” brand for the inbound tourism market

Brand strategy: theoretical basis and practical path

/ Xie Yanjun

150 Governance Model and Benefit Sharing in the Development of Rural Tourism in China and Abroad

/ Zhang Lingyun

END Source | China Tourism Review Editor | Liu Xin Please indicate the author and source when reprinting