Annual Report on China's Outbound Tourism Development 2012

Annual Report on China's Outbound Tourism Development 2012

catalogue

Chapter I Overview of China's outbound tourism development in 2011 I, the domestic and international environment is constantly optimizing II, the world's largest outbound market is forming III, consumer motivation is more diversified on the basis of shopping subjects IV, market growth promotes industrial transformation and upgrading V, China's outbound tourism is affecting the world and changing China Chapter II Analysis of China's outbound tourism market environment in 2011 Section I Analysis of major factors of China's outbound tourism Section II Identification of influencing factors and model selection I, influencing factors II, model selection and mechanism of action Section III Characteristics of the economic environment of 2011 outbound tourism I, laying a good foundation for double growth of economic aggregate and per capita income II, RMB's "internal demotion and external rise" highlights the purchasing power of outbound tourism III, high-speed rail networking improves the freedom of choice of outbound products IV The fluctuation of fuel costs intensifies the uncertainty of the outbound tourism environment. Fifth, the strong growth of domestic tourism stabilizes the foundation of outbound tourist sources. Sixth, the expansion of overseas payment platforms strengthens the motivation for outbound tourism. Section 4: Characteristics of the political environment for outbound tourism in 2011. First, diplomatic, economic, and political cooperation continues to improve. Second, the tourist visa system is becoming more convenient. Third The fermentation of ECFA effect promotes the growth of outbound tourism to Taiwan. Section 5: Other market environmental characteristics of outbound tourism in 2011. 1. The marketing efforts of destination countries and regions in China continue to strengthen. 2. Tourism safety issues are more valued. 3. The market regulatory environment has improved, but the pressure cannot be underestimated. Chapter 3: The structure and consumption characteristics of China's outbound tourism market in 2011. Section 1: Market structure. 2. Market situation. 3. Growth rate and structure of outbound tourism to various regions. Section 2: Overall analysis. 1. Variable structure of outbound tourism consumption characteristics. 2. Humanistic statistical characteristics of outbound tourism. 3. Factors influencing outbound tourism consumption decisions. 4. Characteristics of outbound tourism consumption decisions. 5. Characteristics of outbound tourism consumption structure. 6. Future consumption intention of outbound tourism. Section 3: Special market. Analysis of Business and Official Outbound Tourists II Leisure and Holiday Outbound Tourists Analysis Section IV Consumption Characteristics of Main Destinations I, Hong Kong II, Macao III, Taiwan, China IV, Japan V, the United States VI, Australia VII, South Africa Section V Outbound Tourists Satisfaction Analysis I, Tourist Satisfaction Statistical Analysis II, Comprehensive Satisfaction and Tourism Factor Quality Perception Index Chapter IV Operation Characteristics of China's Outbound Tourism Industry in 2011 Section I Outbound Tourism Industry Main Body Fundamentals I, Industry Scale and Enterprise Strength Continue to Improve II, Open Market Boosts Pilot Outbound Tours in Different Places and Foreign funded Cooperatives III, Platform Period for International Business Cooperation to Enter Wide and Deep Expansion IV, Expansion of Port City Clusters Promotes the Rise of Regional Wholesalers Section II Outbound Tourism Industry Main Body Market Operation Situation I The development of online tourism and cross industry cooperation demonstrate increasingly independent business innovation support. Secondly, online media has become a new battlefield for tourism products and brand marketing. Thirdly, the rapid growth of market demand supports excellent industry performance. Fourthly, the continuous appreciation of the RMB forces the optimization of quotation and settlement methods to be put on the agenda. Thirdly, the development and innovation of the main products of the outbound tourism industry. Firstly, high-end and deep tourism products are gaining increasing market favor. Secondly, customized tourism services are gradually becoming an important theme for tourism product innovation. Chapter Five Typical Regional Development Characteristics. Firstly, the North China market. Secondly, an analysis of typical cities in the region - taking Beijing as an example. Secondly, an overview of the development of the East China market. Secondly, an analysis of typical markets in the region - taking Shanghai as an example. Thirdly, an overview of the development of the South China market. The Analysis of Typical Markets in the Region - Taking Guangzhou as an Example Section 4 Southwest Market 1. Overview of Outbound Tourism Development Section 2. Analysis of Typical Markets in the Region - Taking Chongqing as an Example Section 3. Analysis of Typical Markets in the Region - Taking Chengdu as an Example Section 5 Comparison of Outbound Markets in Typical Cities Section 1. Statistics of Cultural Characteristics of Outbound Tourists Section 2. Factors Influencing Outbound Tourists' Consumption Decisions Section 6. Characteristics of Outbound Tourists' Consumption Decisions Section 1. Development Trends and Suggestions for Outbound Tourism in China in 2012 Section 1. The Development Environment for Outbound Tourism in China in 2012 will be further optimized Section 2. The Market will continue to expand rapidly, and the growth of consumption patterns will promote industrial upgrading Section 3. Outbound Tourism will further change the world tourism pattern Section 2 Suggestions for the Development of Outbound Tourism in China 1 The government regulatory authorities need systematic institutional arrangements for the development of outbound tourism. Secondly, overseas destinations need to shift their focus from shopping to improving services for Chinese tourists. Thirdly, tourism enterprises should respond to various changes in the market and industry with a more calm attitude