改革开放特别是党的十八大以来，我国旅游发展步入快车道，形成全球最大国内旅游市场，成为国际旅游最大客源国和主要目的地，旅游业从小到大、由弱渐强，日益成为新兴的战略性支柱产业和具有显著时代特征的民生产业、幸福产业，成功走出了一条独具特色的中国旅游发展之路。在这条道路上，海南是历史读本，也是未来空间；旅行商是开放先遣队，也是创新风向标，更是旅游强国建设不可或缺的主力军。对海南的研究，对旅行商的关注，就是向中国旅游的历史致敬，就是与中国旅游的未来同行。
为什么选择海南？
海南是旅游发展的历史读本。海南是全国唯一的热带岛屿省份，既有独特的热带雨林生态系统，也有湿地生态系统和海洋生态系统，生物多样性极为丰富。旅游度假地不可或缺的阳光、海水、沙滩、绿色、空气诸要素，环岛沿岸均兼而有之，海口至三亚的东岸线有60多处可辟为海滨浴场。海南是苏东坡一生功业“黄州惠州儋州”的最后一站；是红色娘子军的诞生地，五指山、万泉河承载了红色基因和革命文化；天涯海角和鹿回头的传说更是让国人对海南多了一份浪漫想象。正是基于丰富的自然和历史文化资源，海南建省之初，就将旅游作为战略性支柱产业加以培育。伴随着大众旅游从初级阶段到全面发展的历史进程，海南从观光导向的传统资源开发，逐步走向度假康养为主、兼顾观光休闲的要素聚集和动能创新，加快完善现代旅游业体系。海南旅游由小到大，由弱到强，由传统到现代的发展进程，正是研究中国旅游之路，总结发展经验，谋划未来蓝图的重要读本。
海南是当代旅游的实践样板。为满足海内外游客旅居海南期间的美好生活，当地政府本着居民与游客主客共享的发展理念，建设了一批高等级旅游景区、度假区和旅游休闲街区，丰富了生态旅游、夜间旅游、乡村旅游、自驾旅游等产品体系。新建投用的环岛旅游驿站、西环普速铁路旅游化改造、三亚和海口机场旅客吞吐量双双超过2000万人次，有力拓展了海南的公路+旅游、铁路+旅游、航空+旅游的市场空间，也为全国范围内的基础设施与旅游业融合发展提供了可资借鉴的案例。博鳌亚洲论坛正逐渐成为海南深化与“一带一路”沿线国家和地区在旅游、经贸、科技、人文等领域的国际交流合作平台。天涯海角景区的免费入园、法定机构三亚旅游推广局的制度创新、博鳌乐城医疗旅游实验区挂牌运营，对全国旅游领域的治理体系和治理能力现代化建设，均有借鉴价值。
海南是未来旅游的战略空间。全面建成小康社会以后，大众旅游进入全面发展新阶段，由陆向海将是旅游空间延展的主线。海南拥有海岛、海岸、海滨、海滩、海峡、近海、远海等多种海洋风貌，邮轮口岸、游艇码头、潜水区、度假酒店、免税城等基础设施，以及三亚、海口、三沙等知名旅游城市，更有国际旅游岛、国际旅游消费中心、医疗旅游实验区，特别是自由贸易港等中央政策加持，对于海洋旅游具有探索实验和示范引领的战略意义。根据中国旅游研究院（文化和旅游部数据中心）发布的《世界海岛旅游竞争力报告（2019）》，海南以第七名的成绩稳居全球海岛旅游第一方阵。在国内游客的海滨度假地候选名单中，三亚和海口位居第三和第九名，三沙更是传说中的存在。海南发展起来了，中国由陆向海的旅游大格局就打开了。
为什么要强调旅行商？
多年以来，旅行社和导游一直都是国际国内旅游业的经典业态和代表性群体。1841年托马斯·库克发起的数十英里的火车禁酒之旅之所以能够载入史册，成为近现代旅游业的里程碑事件，是因为它首次以专业而高效的旅行服务，让市民阶层可实现自己的旅行梦想。1923年，银行家陈光甫先生创办的中国旅行社，之所以在百年之后仍然为业者所追忆，是因为他是从国民旅行场景而非从教科书中发现商机，是从旅行者的现实需求出发研发产品。从上个世纪八十年代开始，中国国旅（CITS）、中旅（CTS）、中青旅（CYTS）、广之旅、春秋、凯撒、众信，还有携程、去哪儿、同程、马蜂窝等在线旅行平台，都为入境旅游和国民旅游做出了载入史册 的贡献。一个因时代而生，对国家作出贡献的行业不应该不被看见；一个与时俱进，服务人民美好生活的行业不应该不被鼓励。
随着经济社会发展，以人工智能和大数据为代表的科技进步，加上人们旅行经验的丰富，个人游、自助游、自由行成为人们外出旅行的主要方式，互联网平台、地图商、移动通信商、汽车租赁商，还有社交软件和短视频平台等新型业态成为新旅游的代表。无论是统计数据，还是业界的认知，传统旅行社的边缘化似乎成了不可逆转的趋势。然而，这只是局部的事实，但不是全部的真相。从更深层次看，边缘化的只是旅行社的传统作业方式，而不是旅行服务商的经典价值。无论需求如何变化，信息渠道如何多元，游客对品质化旅行服务的需求始终存在，在全球更大范围内的自由行走也将越来越依赖旅行社的专业服务。德国途易、日本交通公社、美国运通等旅行商一直都是世界旅游强国的重要标志，他们与国家旅游业共同成长，进而影响全球旅游业的战略格局。加快完善现代旅游业体系，建设国际旅游目的地和世界一流旅游企业，需要产业政策和政府作为，需要社会投资和项目建设，也需要链接客源与资源的旅行商。对于国际旅游目的地的三亚，对于国际旅游消费中心的海南来说，没有旅行商的积极作为是不可想象的。
随着入境旅游重归国家战略体系，各级各类旅游目的地不断加大全球营销推广力度，与境外旅行商合作的意愿愈发强烈。由于信息不对称和市场经验不足等方面的原因，有的地方会将海外推广机构和入境旅行社、国内出境旅行商作为海外路演和旅游发展大会的合作伙伴，“捡到篮里都是菜”，只要来了就给补贴。为了给各地政府选择入境旅游合作伙伴提供必要的参考借鉴，中国旅游研究院（文化和旅游部数据中心）基于旅行社和在线旅行商的公司规模、组织来华业务量、SimilarWeb的本国用户访问量等数据维度，首次发布了“最值得目的地省市关注的国际旅行商30家”，他们是亚洲地区的JTB（Japan Travel Bureau）、雄狮旅游、Hana Tour、Trip.com、Agoda、Klook、Traveloka、MyRealTrip、Rakuten Travel Experiences、KKDay、TuTu、Tez Tour、Pelago、MakeMyTrip、Thrillophilia、Mytour、Oway Travel，以及欧美澳新地区的TUI Group、Wendy Wu Tours、Booking、Expedia、TripAdvisor、Viator、GetYourGuide、TourRadar、TripWays、Musement、eDreams、Bookmundi和TravelStride。需要说明的是，作为一项学术研究成果，上述名单并不涉及排序。
要建设什么样的
旅游强国？
5月17日，中央在京召开全国旅游发展大会，习近平总书记对旅游工作作出重要指示，着力完善现代旅游业体系，加快建设旅游强国，让旅游业更好地服务美好生活、促进经济发展、构筑精神家园、展示中国形象、增进文明互鉴。
我们将以更加开放的姿态吸引世界各国各地区人民来访，并持续提升中国在全球旅游市场的份额。习近平总书记在博鳌亚洲论坛2018年年会开幕式上发表主旨演讲，实践证明，过去40年中国经济发展是在开放条件下取得的，未来中国经济实现高质量发展也必须在更加开放条件下进行。这是中国基于发展需要作出的战略抉择，同时也是在以实际行动推动经济全球化造福世界各国人民。自去年以来，中国进一步加大了旅游领域的对外开放力度，特别是签证便利化取得明显进展，针对境外游客的移民、通关服务效率快速提升。截至目前，中方已经对法国、德国、意大利、荷兰、西班牙、瑞士、爱尔兰、匈牙利、奥地利、比利时、卢森堡、澳大利亚、新西兰等国施行单方面免签，与泰国、新加坡、马来西亚、格鲁吉亚等数十个国家互免了签证，对50多个国家施行72/144小时入境免签。国家移民管理局5月15日发布公告，在中国沿海所有邮轮口岸全面实施外国旅游团乘坐邮轮入境免签政策。随着时间的推移，中国在旅游旅行及其相关领域的开放力度将会越来越大，会有更多国家和地区的旅游者来华实地体验“风雅华夏、你好中国”的美好。
我们将提升旅游产品的丰度和旅游服务的温度，让每一位入境旅游者在中国都能够方便地旅行、游览和生活。从去年开始，中方与世界各国各地区一道致力于航空、酒店、餐饮等旅游供应链的恢复。今年，中方执行国际客运定期航班恢复到2019年的73.1%，客运航班通航70个国家，比疫情前新增5个国家。为便利消费，中国政府高位推进国际消费中心城市建设和支付便利化。2021年7月19日，经国务院批准，在上海、北京、广州、天津、重庆率先开展国际消费中心城市培育建设。结合国际旅游岛和自贸港规划，海南加快建设国际旅游消费中心。2024年3月7日，国务院办公厅印发《关于进一步优化支付服务提升支付便利性的意见》，为进一步提升入境旅游者的支付便利性作出了“大额刷卡、小额扫码、现金兜底”等制度性安排，为进一步优化营商环境、促进高质量发展和高水平对外开放提供了支撑。数据显示，境外人士通过支付宝在国内的累计交易金额同比去年增长近10倍，交易笔数同比增长近8倍，活跃用户数同比增长近6倍。到今年3月，微信支付外卡服务日均交易笔数对比去年7月外卡服务升级前增长超4倍，日均交易金额和交易人数增长超3倍。
我们将培育世界一流的旅游集团，推动更多有竞争力的投资机构和市场主体与国际旅行商交流合作。建设世界级旅游城市、旅游景区和度假区，国家旅游休闲城市和街区，培育主客共享的美好生活新空间，都离不开世界级旅游企业的支撑。没有广泛国际影响力的旅行商、旅游住宿商、旅游零售商、旅游景区和度假区，就没有旅游强国的产业基础。尽管我们已经拥有香港中旅、华侨城、锦江、首旅、岭南、携程、春秋、开元等中国旅游集团20强，还有海南旅投、黄山旅游等区域性旅游集团，但是产品创新力、市场竞争力和世界影响力还有待提升。世界级旅游企业必须要有广泛认可的产业竞争力和国际影响力，才能够推进全球旅游业的复苏与繁荣，促进所在国家和地区的经济社会发展。旅游集团的国际化成长过程，也是让更多各国游客更好地了解真实、立体、全面的中国，让中国人民更加深入地了解世界，推进人类命运共同体建设的进程。随着旅游经济重归繁荣发展的新周期，未来的旅游集团应当与国家战略和区域旅游发展要求相向而行，加速数字化转型和知识产权（IP）培育，承担更多的社会责任，更加关注社区发展的权力和员工成长的需要。
我们将最大限度地保障人民在这片美丽的国土上，在这颗蓝色的星球上自由行走。旅游是修身养性之道，中国人民自古以来就崇尚“读万卷书、行万里路”，出国旅游尤为人民所向往。我们愿意与世界各国公共机构和旅游业者一道，践行全球文明倡议，为建设世界旅游共同体而努力奋斗。为此，中国不再谋求在任何时候、对任何国家都要保持旅游服务贸易顺差，并将务实推进习近平主席倡议的亚洲旅游促进计划，在上海合作组织、金砖国家机制、中日韩旅游部长会议框架内，加强与世界各国，特别是“一带一路”沿线国家的合作，让更多国家和地区分享中国出境旅游市场的繁荣机遇。
Since the reform and opening up, especially since the 18th National Congress of the Communist Party of China, China's tourism development has entered the fast lane, forming the world's largest domestic tourism market. China has become the largest source market of international tourism and a major destination in the world. The tourism industry has grown from a small to a large sector, from a weak to a strong industry, increasingly becoming an emerging strategic pillar as well as a well-being and industry with significant contemporary characteristics. China has successfully embarked on a unique path of tourism development.
On this path, Hainan serves as both a historical primer and a future space. Travel agencies act as pioneers of openness, markers of innovation, and indispensable mainstays in building a strong tourism nation. Researching Hainan and focusing on travel agencies is paying homage to the history of Chinese tourism and journeying together towards its future.
I. Why Choose Hainan?
Hainan is a historical primer for tourism development. It is the only tropical island province in China, boasting unique tropical rainforest, wetland, and marine ecosystems with exceptionally rich biodiversity. Essential elements for tourism resorts—sunshine, seawater, beaches, greenery, and fresh air—are abundant along its coastal rim, where over 60 locations from Haikou to Sanya can be developed into seaside bathing areas. Hainan marks the final stage of Su Dongpo's life journey encompassing "Huangzhou, Huizhou, and Danzhou." It is the birthplace of the Red Detachment of Women, with Wuzhi Mountain and Wanquan River carrying the genes of the Party and revolutionary culture. Legendary sites like the "Ends of the Earth" and "Deer Turning Head" add a romantic dimension to the imagination of the Chinese people regarding Hainan. Based on its abundant natural and historical cultural resources, Hainan identified tourism as a strategic pillar industry from the province's inception. Accompanying the historical process of mass tourism from its initial stages to comprehensive development, Hainan has progressed from traditional resource development focused on sightseeing to integrating elements and innovation in driving forces by emphasizing resort rehabilitation while simultaneously catering to sightseeing and leisure , accelerating the improvement of its modern tourism system. Hainan's tourism has evolved from a small sector to a large one, a weak industry to a strong one, and from a traditional industry to a modern one, making it an important primer for studying China's tourism path, summarizing development experiences, and planning future blueprints.
Hainan serves as a contemporary model for tourism practice. To ensure a high quality of life for both local residents and visitors during their stay in Hainan, local government has adhered to the development philosophy of shared benefits between residents and tourists. They have constructed a number of high-grade tourist attractions, resorts, and leisure districts, enriching the product system of eco-tourism, night tourism, rural tourism, and road tourism. Newly built facilities such as the island-wide tourist stations, the tourism-oriented transformation of the Western Ring normal railway, and both Sanya and Haikou airports handling over 20 million passengers each, have significantly expanded Hainan's market space with road + tourism, rail + tourism, and air + tourism integration. These developments also serve as valuable examples for the integration of infrastructure and tourism development nationwide. The Boao Forum for Asia is gradually becoming an international platform for deepening exchanges and cooperation in tourism, economic and trade, science and technology, and culture between Hainan and countries and regions along the Belt and Road Initiative. Initiatives such as free admission to the End of the Earth and Corner of the Sea scenic area, institutional innovations by the Sanya Tourism Board, and the operational launch of the Boao Lecheng International Medical Tourism Pilot Zone, all contribute valuable lessons to the modernization of governance systems and governance capabilities in China's tourism sector.
Hainan is poised to be a strategic space for future tourism. Following the comprehensive establishment of a moderately prosperous society, mass tourism is entering a new stage of comprehensive development, with expansion from land to sea becoming the main trend in tourism spatial development. Hainan boasts a variety of marine landscapes including islands, coasts, beaches, straits, near-seas, and far-seas. It features infrastructure such as cruise ports, yacht marinas, diving areas, resort hotels, duty-free cities, and well-known tourist cities like Sanya, Haikou, and Sansha.
With designations like International Tourism Island, International Tourism Consumption Center, and Medical Tourism Experimental Zone, and especially supported by central policies such as the Free Trade Port, Hainan holds strategic significance as an experimental and leading example in exploring marine tourism. According to the World Island Tourism Competitiveness Report (2019) by the China Tourism Academy (Data Center of the Ministry of Culture and Tourism), Hainan consistently ranks among the top global island destinations, securing the seventh position.
In domestic beach resort destination rankings for Chinese tourists, Sanya and Haikou rank third and ninth respectively, with Sansha being a legendary presence. Hainan's development signifies the opening up of China's tourism from land-based to marine-based tourism on a grand scale.
II. Why Emphasize Travel Agencies?
For many years, travel agencies and tour guides have been classic formats and representative groups within both international and domestic tourism industries. The significance of Thomas Cook's pioneering excursion in1841, the "train journey without alcohol" covering several miles, which has been immortalized in history as a milestone event in modern tourism, lies in its provision of professional and efficient travel services. This allowed citizens, for the first time, to realize their travel dreams. Similarly, the establishment of China Travel Service by banker Mr. Chen Guangfu in 1923 continues to be remembered by industry professionals a century later because he identified business opportunities from the national travel scene rather than textbooks, developing products based on the real needs of travelers.
Since the 1980s, entities like China International Travel Service (CITS), China Travel Service (CTS), China Youth Travel Service (CYTS), Guangdong Travel, Chunqiu, Caesar, Zhongxin, as well as online travel platforms like Ctrip, Qunar, Tongcheng, and Mafengwo, have all made significant contributions to the history of inbound tourism and domestic tourism. An industry born of its time and contributing to the nation should not go unnoticed. An industry that progresses with the times, serving the people's pursuit of a better life, should be encouraged.
With the economic and social development, technological advancements represented by artificial intelligence and big data, and people's enriched travel experiences, individual travel, self-guided tours, and independent travel have become the main modes of travel for people. Enterprises such as internet platforms, mapping services, mobile communication providers, car rental services, social media apps, and short video platforms have emerged as representatives of new travel and tourism business players. Both statistical data and industry recognition suggest that the marginalization of traditional travel agencies appears to be an irreversible trend.
However, this is only a partial truth, not the whole reality. Looking deeper, what is marginalized is the traditional operational mode of travel agencies, not the classic value of travel service providers. Regardless of changes in demand and the diversification of information channels, there remains a persistent demand from tourists for quality travel services. As independent travel on a global scale increasingly relies on professional services provided by travel agencies, the need for their expertise becomes more pronounced.
Companies like TUI in Germany, Japan Travel Bureau, and American Express in the United States have long been significant symbols of leading tourism nations worldwide. They have grown in tandem with their respective national tourism industries and have influenced the strategic landscape of global tourism. Accelerating the improvement of the modern tourism system and constructing international tourist destinations and world-class tourism enterprises require industry policies, governmental support, social investments, and project developments. Equally crucial is the role of travel agencies in connecting tourist sources with travel and tourism resources. For destinations like Sanya, an international tourism hotspot, and Hainan, an international tourism consumption center, the proactive role of travel agencies is indispensable to their success in the global tourism arena.
With the resurgence of inbound tourism as a national strategic priority, various levels and types of tourist destinations are increasingly intensifying their global marketing efforts and showing stronger willingness to collaborate with overseas travel agencies. Due to reasons such as information asymmetry and limited market experience, some regional destination include overseas promotion agencies in China, inbound travel agencies, and outbound travel businesses as partners in overseas roadshows and tourism development conferences, offering subsidies indiscriminately to attract them.
To provide necessary reference for local governments in selecting partners for inbound tourism cooperation, the China Tourism Academy (Data Center of the Ministry of Culture and Tourism) has, for the first time, released a list of "30 International Travel Agencies Most Worthy of Attention by Chinese Destinations." This list is based on dimensions such as the company size of travel agencies and online travel platforms, the volume of their business to China, and their user traffic data from platforms like Similarweb.
The listed agencies include prominent names from Asia such as Lion Travel, Hana Tour, JTB (Japan Travel Bureau), trip.com, Agoda, Klook, Traveloka, MyRealTrip, Rakuten Travel Experiences, KKDay, TuTu, Tez Tour, Pelago, MakeMyTrip, Thrillophilia, Mytour, and Oway Travel. From Europe, the Americas, Australia, and New Zealand, agencies like TUI Group, Wendy Wu Tours, Booking.com, Expedia, TripAdvisor, Viator, GetYourGuide, TourRadar, TripWays, Musement, eDreams, Bookmundiand TravelStride are highlighted. It's important to note that this list, as an academic research outcome, does not imply any specific ranking among the agencies mentioned.
III. What kind of tourism powerhouse do we need to build?
On May 17th, the Central Government convened the National Tourism Development Conference in Beijing. General Secretary Xi Jinping delivered important instructions on tourism development, emphasizing the need to improve the modern tourism industry system and accelerate the construction of a tourism powerhouse. This aims to better serve quality living, promote economic development, foster spiritual well-being, showcase China's image, and enhance mutual cultural understanding.
We will attract people from all countries and regions around the world with a more open attitude, continuously increasing China's share in the global tourism market. President Xi Jinping stated in his keynote speech at the 2018 Boao Forum for Asia Annual Conference that China's economic development over the past 40 years has been achieved under open conditions. He emphasized that for China to achieve high-quality economic development in the future, it must continue to operate under even more open conditions. This strategic choice is based on China's developmental needs and aims to benefit people around the world through practical actions that promote economic globalization.
Since last year, China has further intensified its efforts to open up in the tourism sector, notably making significant progress in visa facilitation. Efforts have led to rapid improvements in immigration and customs services for overseas tourists. As of now, China has unilaterally implemented visa-free policies for countries including France, Germany, Italy, the Netherlands, Spain, Switzerland, Ireland, Hungary, Austria, Belgium, Luxembourg, Australia, New Zealand, and others. Additionally, mutual visa exemption agreements have been reached with countries such as Thailand, Singapore, and Georgia, among dozens of others. Furthermore, China has implemented 72/144-hour visa-free transit policies for over 50 countries.
On May 15th, the National Immigration Administration announced the comprehensive implementation of visa-free entry for foreign tourist groups arriving by cruise ship at all coastal ports in China. Over time, China's openness in tourism travel and related fields will continue to expand, welcoming more tourists from various countries and regions to experience firsthand the beauty of "elegant China, hello China" – "风雅华夏、你好中国".
We are committed to enhancing the diversity of tourism products and the warmth of tourism services, ensuring that every inbound tourist in China can travel, explore, and live conveniently. Since last year, China has been working with countries and regions worldwide to restore the tourism supply chain including aviation, hotels, and dining services. This year, China has restored international passenger flights to 73.1% of the 2019 level, with flights operating to 70 countries, adding 5 more countries compared to before the pandemic. To facilitate consumption, the Chinese government has vigorously promoted the construction of international consumer center cities and payment convenience. On July 19, 2021, with State Council approval, Shanghai, Beijing, Guangzhou, Tianjin, and Chongqing were designated as pilot cities for developing international consumer center cities.
Integrated with plans for international tourism islands and free trade ports, Hainan is accelerating the construction of an international tourism consumption center. On March 7, 2024, the State Council issued the "Opinions on Further Optimizing Payment Services to Enhance Payment Convenience," which introduced institutional arrangements such as "large amount payments by credit card , small amount payments by QR code, and cash as a backup," aiming to enhance payment convenience for inbound tourists and support further optimization of the business environment, promoting high-quality development, and high-level opening up.
Data shows that transactions by overseas users through Alipay in China increased nearly 10 times in cumulative transaction amount compared to last year, with transaction numbers up almost 8 times, and active user numbers growing nearly 6 times. By March this year, WeChat Pay's daily average transaction numbers for overseas card services increased more than 4 times compared to before the upgrade in July last year, while daily average transaction amounts and the number of transactions grew over 3 times.
We will nurture world-class tourism groups and promote more competitive investment institutions and market entities to cooperate with international travel companies. The construction of world-class tourist cities, tourist attractions, and resorts, as well as national tourism and leisure cities and districts, to cultivate a new space for shared and beautiful living, all rely on the support of world-class tourism enterprises. Without globally influential travel agencies, accommodation providers, tourism retailers, tourist attractions, and resorts, there would be no industrial foundation for a strong tourism nation. Despite already having top 20 Chinese tourism groups such as Hong Kong China Travel Service, Overseas Chinese Town, Jinjiang, BTG, Lingnan, Ctrip, Spring Airlines, and Kaiyuan, as well as regional tourism groups like Hainan Tourism Investment and Huangshan Tourism, there is still room for improvement in product innovation, market competitiveness, and global influence. World-class tourism enterprises must possess widely recognized industrial competitiveness and international influence to promote the recovery and prosperity of the global tourism industry, and to promote the socio-economic development of their respective countries and regions. The international growth of tourism groups also enables more foreign tourists to better understand the real, comprehensive, and three-dimensional China, and allows the Chinese people to deepen their understanding of the world, advancing the construction of a community with a shared future for humanity. With the tourism economy returning to a new cycle of prosperity, future tourism groups should align with national strategies and regional tourism development requirements, accelerate digital transformation and intellectual property cultivation, undertake more social responsibilities, and pay more attention to the rights of community development and the growth needs of employees.
We will maximize the protection of our people's freedom to travel on this beautiful land and this blue planet. Tourism is a way to cultivate oneself, and the Chinese people have long revered the saying "read ten thousand books, travel ten thousand miles." Outbound tourism has been particularly sought after by the people. We are willing to work together with public institutions and tourism industry stakeholders worldwide to promote global civilization initiatives and strive for the construction of a global tourism community for the people. Therefore, China will no longer seek to maintain a tourism service trade surplus with any country at any time. We will pragmatically advance President Xi Jinping's proposal for the Asia Tourism Promotion Plan and strengthen cooperation with countries along the Belt and Road Initiative within frameworks such as the Shanghai Cooperation Organization, BRICS mechanisms, and the China-Japan-Korea Tourism Ministers Meeting. This aims to enable more countries and regions to sshare in the prosperity of China's outbound tourism market.
ENGLISH
