China Tourism Group Development Report 2015

China Tourism Group Development Report 2015

Table of Contents, Part 1, 2015 Development Report of China Tourism Group, Chapter 1: Tourism: A More Open System, Option 2: From Minority Tourism Activities to the Normalized Life of the General Public, Option 2: From the Closed World of Group Guests to the Shared Living Space of Tourists and Citizens, Option 3: From a Single Tourism Enterprise Subject to an Increasingly Diversified Cross Industry Business Subject, Category 4: From Narrowly Defined Tourism Business Categories to Broadly Expanded Large Tourism Business Fields, Chapter 5: From Single Departmental Policy Formulation to Comprehensive Policies for Multi Departmental Collaborative Development, Chapter 2: Business: An Era of Diversified Sharing, Chapter 1: The Foundation of Business Sharing, Chapter 2: A Tourism Business Model Based on Sharing, Chapter 3: A Value Reconstructed Tourism Business Environment, Chapter 3: Tourism Group: A Genealogy of Boundary Disappearance, Driven by Technology Change 2, Development under Capital Expansion 3 Introduction under market attraction, integration driven by entrepreneurship, Chapter 4: Industrial practice; Rational Review of Typical Cases 1. Cross border Transformation of Traditional Enterprises: Wanda Group 2. Sharing Mode of Emerging Enterprises: Tujia Network Chapter 5 Industry Promotion: Management and Enterprise Mass Growth under Open Sharing 1. Government: Establish and Improve an Industry Promotion Work System that Adapts to the Open and Sharing Environment as Soon as Possible 2. Tourism Group: Leading Future Growth with Strategic Thinking and Action 3 All sectors of society: development under multi-party cooperation Part II Record of China Tourism Development Forum 2015 Round Table Forum Opening and Sharing: Opportunities and Challenges for Tourism Enterprises Part III Special article of China Tourism Development Forum 2015 Tourism industry layout from tourism services to mobile life Internet and modern hotel development Wanda tourism business practice Urban leisure and Lingnan central city hotel transformation Tourism investment trend and CITIC investment practice Tourism scenic spot transformation in the Internet era Non standard accommodation industry present and future innovation and practice of free travel in surrounding areas Appendix 2015 Top 20 China Tourism Group

Director of the Editorial Board for the 2015 Development Report of China Tourism Group: Liu Shijun, Dai Bin, Editorial Board: (in alphabetical order by name) Dai Bin, Guo Ning, Jiang Yiyi, Li Zhongguang, Long Fei, Ma Xiaolong, Song Ziqian, Sun Guizhen, Tang Xiaoyun, Wu Liyun, Xia Shaoyan, Zou Hao, Editor in Chief of the Writing Group for the 2015 Development Report of China Tourism Group: Dai Bin, Executive Editor: Wu Liyun, Li Zhongguang, Writing Group: Li Zhongguang, Wu Liyun, Hou Xiaoli, Yang Honghao, Yang Yanfeng, Zhandongmei, He Qiongfeng, Su Na, Xiao Jianyong, Qiao Shuang, Li Mengying, Han Ruixue